Health systems recognize the potential of digital health but e-health programs have had modest returns. Ambitious initiatives focus on providing clinicians information but struggle with legacy systems that impede data integration. The solution is a digital services platform that holds healthcare data and optimizes access through APIs and services for identity, access and consent management. This platform could serve as an innovation ecosystem for third-party digital health services and advanced by health systems. It could revolutionize health services and help bend the cost curve through contextualized information, ushering in an era of "Healthcare 3.0."