Reimagining a physical exhibition as a digital destination - Chris How, Clearleft

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Museums+Tech 2020: Museums in a crisis Reimagining a physical exhibition as a digital destination Chris How, Clearleft How do you turn the world’s most prestigious and longest-running wildlife photography competition into a compelling digital destination? Since 1965 the Wildlife Photographer of the Year competition has had a loyal following. Each year five million visitors make the pilgrimage to the Natural History Museum in South Kensington to view the latest collection of spectacular and thought-provoking photographs. The competition did have a microsite – a pale imitation of the physical space that failed to utilise the benefits of digital. The website was a second-rate clone rather than a unique companion to the exhibition. This presentation will tell the story of how the Museum’s digital team alongside Clearleft took the opportunity to think afresh how digital could be used to celebrate and connect a global audience to an evergreen and ever-growing collection of images. We will share lessons learned on how to help an organisation reevaluate and reinvent a well-loved exhibition. It will go behind the scenes and show the process used including conducting insightful audience research, creating a project strategy, running collaborative sketching sessions and showcasing work-in-progress as a way to design and deliver a distinctly digital exhibition.

Reimagining a physical exhibition
as a digital destination
Chris How
@chrishow

© Clearleft 2018 3
The physical exhibition
Credit: James Gilyead

Four tips to help create
an online exhibition as
a digital destination

© Clearleft 2018
Approach the
exhibition
digital first.

The opportunity
from this crisis
physical visitors
online visitors
potential online visitors

Physical exhibitions
One-off visits
Extended visit time
Guided pathways
Limits on size and space
Shared experience
Designed for launch
Digital exhibitions
Multiple visits
Data snacking
Serendipitous connections
Infinite size and space
Individual experience
Flexible and responsive

© Clearleft 2018
Get out the
museum to
meet your users.
Credit: gds.blog.gov.uk

© Clearleft 2018
Start small then
scale. Quality
trumps quantity.
FUNCTIONAL
USABLE
DELIGHTFUL

© Clearleft 2018
Start small then
scale. Quality
trumps quantity.
FUNCTIONAL
USABLE
DELIGHTFUL
not this

© Clearleft 2018
Start small then
scale. Quality
trumps quantity.
FUNCTIONAL
USABLE
DELIGHTFUL
but this

© Clearleft 2018 18
“
Coming back to this idea of surprising
stories or surprising ideas about the wildlife
around you. No offence but it would have to
be really well-written. The problem with
most organisational stuff is that it just isn’t
that good . . . it needs an unexpected
angle.
RESEARCH PARTICIPANT

The challenge
with digital
time
expectation
Users

© Clearleft 2018
Shift from a
project mindset to
product thinking.
BUILD
MEASURE
LEARN
product
data
ideas

1. Approach the exhibition digital first.
2. Get out the museum to meet your users.
3. Start small then scale. Quality trumps quantity.
4. Shift from a project mindset to product thinking.

Thanks for listening
Chris How
@chrishow

Museums+Tech 2020: Museums in a crisis Inclusive digital practice in post-lockdown society Becki Morris & Sarah Simcoe, Disability Collaborative Network and EMBED As we navigate out of crisis during unprecedented times, the pandemic has highlighted that the time is right to reflect on the key role that digital is playing in reaching diverse communities as we create the ‘new normal’. While the heritage sector has traditionally taken a piecemeal approach to delivering digital services, these challenging times have necessitated the sector need for embracing digital inclusive practice. This ensures the continued delivery of services, attracts new audiences, including those who may have previously faced barriers to the physical environment and includes those who are vulnerable to COVID-19 complications. The pandemic has provided the sector with a unique opportunity to build positive intersectional inclusion through digital practices. At the same time, the Black Lives Matter movement has highlighted the issue of colonisation and the importance of greater access to related collections. During this presentation, DCN and EMBED, a cross-sector partnership, will share experiences and key learnings from the lockdown period, what we have done to support the sector and how digital inclusion is core to the sector in creating better, more resilient service, support and participation for audiences and the workforce.

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Museums+Tech 2020: Museums in a crisis With a houseboat and an iPhone (how IWM supported home learning during lock down) John Glancy, Imperial War Museum When the UK’s schools closed in March 2020 the needs of the nation’s learners changed. Education was moved to a different type of classroom one that often involved a kitchen table for a desk and a digital device instead of an exercise book. Learning outputs in the heritage sector had to change too. School audiences couldn’t visit our galleries and objects, so the galleries and objects had to visit them… With a Houseboat and an iPhone will explore how Imperial War Museums conceived and developed its 16-part web series Adventures in History and brought a national collection into people’s homes. It will also explore how the work done on this project is inspiring Imperial War Museums to evolve its ongoing digital learning offer by tackling some of the most difficult stories in its collections such as Empire history. We will also explore the ways we are proposing to use eyewitness testimony to support a recovery curriculum by aiding health and well being outcomes.

Brave new world – thinking about the future of museums Sharon Heal, Director ...

Museums Computer Group

Museums in an Earth crisis – and how digital can help Bridget McKenzie, Clima...

Museums Computer Group

Museums+Tech 2020: Museums in a crisis Museums in an Earth crisis – and how digital can help Bridget McKenzie, Climate Museum The multiple crises facing museums and society are all part of the Earth crisis, caused by an extractive and exploitative system. COVID-19 is an outcome of the ecological emergency, and climate breakdown threatens further blows to the relative stability of past decades in which museums have flourished. The Activist Museum Award has allowed us in Climate Museum UK to enquire into the possibilities of non-extractive digital collecting. As part of this, we are exploring extractivism, taking an environmental approach to the challenge of decolonising museums. A new mobile museum, we are reimagining museums for an age of crisis. This lightning talk will summarise our findings of how digital collections might power activism to tackle the big challenges of social and environmental justice. What are the possibilities for museums to collaborate to create an accessible UK-wide digital collection that gives a climate and ecology lens to cultural artefacts? What is the appetite for a commons-based resource that opens up to democratic interpretation, and that enables its users to learn about the Earth crisis, to express views, to design solutions and to take action?

SDDC virtual visits pre and post COVID-19: what’s changed? Emilie Carruthers,...

Museums Computer Group

Museums+Tech 2020: Museums in a crisis SDDC virtual visits pre and post COVID-19: what’s changed? Emilie Carruthers, British Museum The Samsung Digital Discovery Centre offers free live workshops to schools delivered through video conferencing technology, and has done for many years. This puts us in a unique position to compare how the programme and its audience has evolved since COVID-19: how have student and teacher’s expectations changed, are teachers now more comfortable booking virtual experiences for their classes and how has the programme evolved to align with audience expectations? We’ll use the most recent data from the schools Autumn term 2020 to explore these questions and think about how the demand for online live experiences in classrooms might evolve in future.

User research at a time of uncertainty Jo Morrison, Calvium

Museums Computer Group

Dr. Jo Morrison from Calvium discussed conducting user research during the COVID-19 pandemic. She explained how her company adapted their research methods, shifting from physical to digital testing from January to September 2020. This included testing interfaces for usability, content for comprehension, and ensuring research design considered factors like inclusion, sensitivity and the relationship between researchers and participants.

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