Microsoft's strategy focuses on building best-in-class platforms and productivity services for a mobile-first, cloud-first world. The document analyzes two of Microsoft's main strategies: 1) social responsibilities and 2) their strategic alliance with Yahoo. For social responsibilities, Microsoft partners with community colleges to address the shortage of skilled IT workers and improve technology education. For the Yahoo alliance, Microsoft will use Yahoo's core search technology and become the main seller of Yahoo's search ads, while Yahoo gives up control of its search business.

1. 1
Microsoft Strategy
Fangqiong Wei D15124429
Firoj Imam D15123946
Abdullah Aldawish D15125775
Meiling Han D15123774
MSc in International Business
Lecturer: Edel Foley
18.Nov. 2015

2. Introduction
Social Responsibilities
YAHOO, Microsoft Strategic Alliance
Conclusion
Contents

3. • Microsoft Corporation :American multinational
software corporation
• Core business : develop, manufacture, licence, support
a wide range of products and services related to computing.
• Founded by Bill Gates and Paul Allen on April 4th 1975
• largest software maker, and most valuable company.
1. Introduction

4. vision:
‘’A computer in every desk and in every home’’
Create experiences that combine the magic of software with the
power of Internet services across a world of devices.
Mission
Help people and businesses throughout the world realize their
full potential
Ambition
Reinvent productivity & business processes, build the
intelligent cloud platform, create more personal computing

5. Strategy : Build best-in-class
platforms and productivity services for a
mobile-first, cloud-first world
we choose to analyse two of its main
strategies:
1- Social Responsibilities
2- Their Strategic Alliance with YAHOO.

6. 2. Social Responsibilities
Microsoft
AACC
Microsoft Enters CSR by their connection
partnership with AACC

7. Assessing Social Responsibilities
To address the
shortage of skilled
worker in IT
Improving teaching
technology
Microsoft ranked
well in CSR ranking
To gain more trust
and build a better a
better relationship
with society
Value sharing &
bringing idea of
working together

8. • Use Microsoft's new
Bing search engine
• The global sales of
the search ads
• Use YAHOO core
search technology
3. YAHOO, Microsoft strategic alliance
YAHOO Microsoft

9. • Microsoft became the winner of the
search advertising deal with YAHOO
• YAHOO gave up the search technology control
or became the next AOL.
• YAHOO, Microsoft trading will face Anti monopoly
investigation.
• YAHOO, Microsoft cooperation against Google
Assessing the strategic alliance
• The loss for YAHOO outweighs the gain

10. Conclusion
• Employee & custom loyalty
• Reputation and brand image
• Reduce regulatory oversight
• Share risk
• Learning from partner

11. Thanks for your attention