This document discusses building an innovation ecosystem around ocean sustainability in Peniche, Portugal. It proposes creating an Ocean Tech Hub to empower coastal communities and be a flagship for ocean innovation and circular economy. The hub would leverage emerging technologies like AI, robotics, and blockchain to pursue opportunities in recycling ocean waste, recovering ocean litter, and sustainable entrepreneurship. It outlines initial partnerships and pilot projects, including using drones to map ocean litter and extend an existing fishing data service to collect plastic waste. The goal is to increase competitiveness of small fishing businesses while greening operations and benefitting the local ecosystem through access to new markets, capabilities, and serendipitous innovation through collaboration.

1. Exploring Future Value Creation
for a Sustainable World
Robin Teigland, Professor and Impact Entrepreneur
Chalmers University of Technology
October 2020
www.robinteigland.com | www.slideshare.net/eteigland | robin.teigland@chalmers.se | @RobinTeigland

2. Free download at https://www.routledge.com/

3. https://www.amazon.com/AI-Leadership-Boards-Corporate-Governance-ebook/dp/B08C391GWG

4. People
• “Net generation”
• 24x7 “mobile” workforce
• Gig economy
• Online learning
• Sharing not owning
• Sustainability
Technology
• Broadband/wifi
• Cloud, fog
• Internet of Things
• AI/ML/DL/NN
• Autonomous vehicles
• Smart robotics
• VR/AR/Holography
• 3D/4D printing/ALM
• Blockchains
• Nanotechnology
• Quantum computing
Open Source
• Software
• Hardware
• Physibles
Convergence of…..
Finance
• Microlending/microfinance
• Crowdfunding/equity/P2P lending
• Cryptocurrencies, tokens
• Blockchains, smart contracts
• Mobile money and payments
• M2M/R2R payments

5. Digital is the main reason
just over half the Fortune 500 companies
have disappeared since the year 2000.
-Pierre Nanterme, CEO Accenture, 2016
Yet..Digital disruption
has only just begun.

6. Thx to R. Wieselfors, Ericsson for photos

7. Thx to R. Wieselfors, Ericsson for photos

8. http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/

16. https://furhatrobotics.com/

17. The rise of platforms and ecosystems
Ericsson & Augur 2011

18. https://framtidsprao.trr.se/documents/Framtidens_arbetsliv_rapport_WEB.pdf

21. Fully self-sufficient
http://www.regenvillages.com/

23. Looking into the future?
• Forecast
–How we think the future will be
• Vision
–How we want the future to be
• Scenarios
–What the future can be
–“Alternative memories” from the future
?
?
?
?

24. FUTURE OF
VALUE
CREATION
Political Economic
Sociological
TechnologicalEnvironmental
Legal
PESTEL

26. Four scenarios for 2035
Global
Power
Struggle
Scenario 4
Business More or Less as Usual
New
World
Order
High Technology Convergence
Low Technology Convergence
Scenario 2
Circular “ReGen” Villages
Scenario 3
Global Village Networks
Scenario 1
MegaCities in the ”Wild West”

27. Four scenarios for 2035
Global
Power
Struggle
High Technology Convergence
MegaCities in the ”Wild West”
National platforms drive out foreign platforms and
products. Global MegaCities thirst for resources and
products, yet a high level of piracy and terrorism
makes trade and transportation very dangerous.
SDGs are seen as impossible to achieve.
Low Technology Convergence
New
World
Order
Circular “ReGen” Villages
Self-sufficient, off-grid communities are enabled by
part-time “producers” in Gig Economy. High
protectionism with new energy resources, circular
technologies, and sharing mentality drastically
reduce demand for retail and trade so some SDGs
are reached.
Global Village Networks
Nomadic communities across countries, in
oceans, and in space directly source products and
services from small, sustainable producers
worldwide. New energy resources and recycling
and material technologies make SDGs history.
Business More or Less as Usual
Monopoly-platforms from China and USA dominate
trade by sourcing from global mega producers and
delivering directly on-demand to a vastly urbanized
world. Global initiatives to meet SDGs are pursued
yet progress is very slow.

28. “We always overestimate the change
that will occur in the next two years and
underestimate the change that will
occur in the next ten.”
- Bill Gates, The Road Ahead, 1996

29. All our knowledge is about the past,
but all our strategic decisions are about the future
Conway 2003
What we don’t know
we don’t know
about the future
What we know
What we know
we don’t know

30. So, how can we
prepare for the future?

31. A simple exercise
Read out loud together

32. OPPORTUNITIESARENOWHERE

33. Exploitation Exploration

39. University
Public
sector
Industry
Global quadruple helix for data-driven innovation

40. Open Innovation - Leveraging the crowds

41. BA
Two individuals (organizations)
with the same number of contacts…

42. …but with very different
access to signals, ideas, and resources
BA

43. Peniche, Portugal
One Hour North of Lisbon

44. Centuries of Tradition

47. The ocean is
in a critical state

49. A Broken Economic Model

50. How might we empower
coastal communities to take
back their future?

51. To be a hotspot for entrepreneurial activity,
a flagship in ocean innovation, and
a showcase in circular economy

52. University
Shipyard
Port
Tourists
Entrepreneurs
Fishing Boats
Underutilized Resources
Warehouses
Fishermen
Digital Nomads
Students
Local Industries

53. Emerging technologies
enable sustainable
ocean opportunities
• AI/ML/NN
• Robotics/drones/AUVs/
• Graphene/composites
• 3D printing
• IoT/sensors
• Blockchain
• Renewables

55. Recycling
Ocean Waste with
Graphene & 3D Printing
Recovering Ocean
Litter with Repurposed
Fishing Vessels
Manufacturing combined
with Blockchain
PENICHE OCEAN WATCH
A Blue Circular Economy Based on Ocean Litter
Sustainable Ocean
Entrepreneurship
Mapping Ocean Litter
with AI & Drones55
TONNE
S
LITTER

56. COOPERATION ACROSS SECTORS AND COUNTRIES
POW Partnerships
• Peniche Municipality, Portugal
• Institute Politécnico de Leiria, Portugal
• smartOcean, Portugal
• Docapesca, Portugal
• ADEPE, Portugal
• Afrodite Ltda
• Ocean Tech Hub, Portugal
• Eurocean, EU
• Chalmers University of Technology, Sweden
• University of Gothenburg, Sweden
• Ocean Data Factory, Sweden
• Inocean, Norway and Sweden
• Empower, Norway
• Birdview, Norway

57. To increase competitiveness and to green small-scale fishing fleet operations
through a subscription service providing access to valuable data collected and
analyzed through emerging digital technologies
The Peladrone Project

58. Co-creating with Afrodite LDA

59. From catching
fish to searching
for ocean litter
Extending the Peladrone-as-a-service range

60. Recycling ocean plastic

61. Next step – to add ocean plastic waste ?

63. Go4Surf
2Rodas
Workshop
Ocean
Warehouse
Fishing Port
SmartOcean
ESTM
CETEMARES
EXAME 2019

65. The OCEAN Warehouse
A Tech Hub - Not a Surf Hostel

66. 2Rodas Workshop

67. Centro de Valorização
Tecnológica
Infra-estrutura Científica e
Tecnológica
Centro de Ciência Viva para o
Mar
s m a r t O C E A N
S c i e n c e & T e c h n o l o g y P a r k
Escola Superior de Turismo e
Tecnologia do Mar
MAREAR 39ºNBlue business
center

69. Documentary on Portuguese National TV
https://www.rtp.pt/programa/tv/p37509/e4
My TED talk: https://www.ted.com/talks/robin_teigland_circular_economy_and_serendipity

70. Ecosystem benefits
• Access to new markets
• Access to new capabilities
and signals
• Innovation through
working together
1% to 4% higher
annualized revenue
growth for companies
building ecosystems
2012 to 2017
SMR, BCG

71. Building an
Innovation
Ecosystem
Visioning
Networking for
Purpose and
Serendipity
Collective
Competence
Building
Co-creating
and
Experimenting

72. Exploration

73. Robin Teigland
www.robinteigland.com
www.slideshare.net/eteigland
robin.teigland@chalmers.se
@RobinTeigland
http://www.go4surf.pt/
Trond Gunnar Teigland
tgteigland94@gmail.com
www.PenicheOceanWatch.com
@penicheoceanwatch
If you love knowledge, set it free!
OCEAN
TECH
HUB