1. The dirty little secret of educational technology is that most initiatives reinforce traditional outcomes and the "pump and dump" model of online learning still dominates teaching practice. 2. There are different views of quality including standardized, craft-based, and personal ethos approaches. Quality is contestable, idiosyncratic, context-bound, and a moving target. 3. Frameworks for quality include peer review, guidelines, and tools for design, facilitation, assessment, evaluation and leadership. A quality culture involves understanding teachers, trust, responsibility, and distributed leadership.