This document discusses the need for storage modernization driven by trends like mobile, social media, IoT and big data. It outlines how scale-out architectures using open source Ceph software can help meet this need more cost effectively than traditional scale-up storage. Specific optimizations for IOPS, throughput and capacity are described. Intel is presented as helping advance the industry through open source contributions and optimized platforms, software and SSD technologies. Real-world examples are given showing the wide performance range Ceph can provide.