Today’s enrollment professionals are under constant scrutiny to hit ever tougher enrollment goals while “doing more with less”. What if there were a way to save time and money by contacting interested in students in real-time at the height of their interest, while focusing follow-up communications on messages that matter? Recent research by Chegg indicates that over 60% of students expect a response from admissions within 24 hours and over 9/10 students agree that this response should be personalized. The pressure on your admissions team is to scale this level of customization, catering to the “made to order” generation

1. Live tweet us at #RecruitingCloud

2. Brian Niles
Chief Evangelist
TargetX
Gil Rogers
Director of Marketing
Chegg Enrollment Services
Today’s Presenters
#RecruitingCloud

3. Chegg & TargetX Background
Understanding Generation X & Y
Capturing Student Interest
Optimizing Your Workflow
Q&A
Agenda
#RecruitingCloud

4. connects with students from high school through college
Scholarship
Matching
College
Counseling
Career
Discovery
Internship & Job
Matching
Rent or buy
[e]textbooks
Transfer &
Grad School
Matching
College
Matching
Flashcards
& Test Prep
HIGH SCHOOL
COLLEGE
POST COLLEGE
Tutoring Study Tools
& Tutoring
#RecruitingCloud

5. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.
75% of U.S. College Bound High School Students
50% of U.S. College Students
15M+
Students* reached
52/48
% Female/Male
700,000+
Social media followers
*U.S. College Bound High School & College Students Source: Data as of December 2014. Other
sources include Google Analytics, Facebook, Twitter and Instagram
Chegg
Reaches
9M
Monthly visits
71%
18-24
10 minutes
Average time on site
Chegg by the Numbers
#RecruitingCloud

6. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.
Campuswide CRM
for Higher Education
#RecruitingCloud

7. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.
● Integrated CRM Platform
○ Recruitment
■ Prospect, Application, Decisions
○ Student Retention
○ Advancement
ABOUTTARGETX
#RecruitingCloud

8. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.
Market
Recruitment
Prospect
s
Students
Faculty
Employers
Donors
Alumni
Advancement
Staff
Parents
SIS
Student Success
Analytics
Native Application
Web & Mobile
Application Reader
360 View of the Student
Student Milestone
Tracking
Personalized Action Plans
Integrated Advising
Implementation of
Advancement
Connect
Full Lifecycle
Management
Marketing
Email SMS Events
Engagement
Online Application Decision Reader Integrated Advising
Marketing
Email Events Telemarketing

9. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.
● Secure Cloud-Hosted (Salesforce)
● Designed by Higher Ed Experts
● Flexible. Automated. Mobile.
● Highly Extensible & Integrated
● Implementation, Training & Support
BENEFITS
#RecruitingCloud

10. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.
10
Understanding Generation X&Y
#RecruitingCloud

11. Today’s students were born when Google began and in grade
school when Facebook took off.
#RecruitingCloud

12. They have
unlimited
information at
their fingertips.
#RecruitingCloud

13. #RecruitingCloud

14. #RecruitingCloud

15. 62%
expect a response
from admissions
within 24 hours
would like to receive
communications tailored
specifically to them91%
Source: Chegg Social Admissions Report 2015
#RecruitingCloud

17. Save Time, Save Money,
Recruit Smarter With Chegg
#RecruitingCloud

18. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.
Capturing Interest
connect with students who are researching your school
and schools like yours at the height of their interest

19. Informative Social
Specialized
NEARLY
90%INDICATED
USING AT
LEAST ONE OF
THESE SITES
#RecruitingCloud

20. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.
10%
16%
32%
50%
20%
32%
43%
37%
41%
41%
23%
11%
29%
11%
3%
1%
Most Useful Digital Tools for Research
75% indicate
very-extremely useful
Less than 1/3 indicate
very-extremely useful #RecruitingCloud

21. Qualified students with an active and
demonstrated interest in your school
Best-fit matches who are actively
searching and need to hear from you
Chegg has the largest opt-in database of students
actively researching schools.
#RecruitingCloud

22. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.
Chegg
Cloud
Inquiries
• Reach 8/10 college-bound students
actively researching schools across the
web on the most popular college search
sites.
• Focus resources on students who have
actively “raised their hand” an expressed
an interest in you.
• Respond to students at the height of their
interest, not when they have to take a
standardized test.
#RecruitingCloud

23. Cloud
Connect students
who have raised
their hand to be
contacted by your
institution.
18 sites & apps and growing!
#RecruitingCloud

25. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.
Chegg
Match+
• Identify and reach students who have not
yet indicated an interest in you, but based
on their profile and schools they are
interested in should be.
• Recruit students with “more than a test
score” and use real-time web behavior
and consideration sets.
#RecruitingCloud

26. What if we could
harness the behavioral
data from students as
they search for
schools to find the
perfect matches for
your school?
#RecruitingCloud

27. Chegg User
Behavior Data
Chegg Cloud
Data
Science of Match+
Sophisticated algorithms analyze
millions of data points submitted
by students and collected during
their visits to our network to
identify those that are the best fit
for your institution.
#RecruitingCloud

28. Academic
Performance
Grad
Year
Geography
Match+
fined tuned to meet
your admissibility
criteria
Gender
Behavioral
Interest in
Similar
Schools
#RecruitingCloud

29. Chegg aggregates student data from the most popular college
search sites and delivers interested students and best-fit
matches directly to TargetX CRM for immediate inclusion in
your recruitment campaigns, reports, and analytics.
Cloud + CRM

30. Optimizing Your
Workflow
#RecruitingCloud

31. Efficiency =
Scalable & Effective
#RecruitingCloud

32. ● Manual Processes
● Disconnected Systems
● Not Mobile-Optimized
● “us” vs “them”
CURRENTSTATE
#RecruitingCloud

33. ● Immediate Response
● Personalized Response
● Received on a Mobile Device
EXPECTATIONS
#RecruitingCloud

34. ● Who: Predictive Modeling
● What: Personalized & Action
● How: Automate & Drip
● When: Immediately
● Where: Mobile-first (email &
web)
● … and Measure!
BESTPRACTICE
#RecruitingCloud

35. 71%View your website on a Mobile Device
Ruffalo Noel Levitz, E-Expectations Report
#RecruitingCloud

36. 40%Completed (in some form) Admissions
Application on a Mobile Device
Ruffalo Noel Levitz, E-Expectations Report
#RecruitingCloud

37. Voice
Paper
Desktop
Phone
Tablet
Watch
??
TECHNOLOGY
#RecruitingCloud

38. #RecruitingCloud

39. Email.
#RecruitingCloud

40. BlueHornet “Consumer Views of Email
Marketing” (2014)

41. BlueHornet “Consumer Views of Email
Marketing” (2014)
#RecruitingCloud

42. ● 142: Initial list
● 120: Final list
● 111: Had inquiry forms
● 73: Sent email response
● 48: Sent email the same day
● 42: Sent more than 1 email
PACOLLEGES
Jen Larsons, Eastern Washington University - CUPRAP 2015 Presentation with Brian Niles
#RecruitingCloud

43. ● 28: Sent plain text messages
● 1: Didn’t include the name of the institution
● 1: Linked to the wrong application login screen
● 1: Offered me link to download something
● 0: Had Google Analytics tracking
PACOLLEGES
Jen Larsons, Eastern Washington University - CUPRAP 2015 Presentation with Brian Niles
#RecruitingCloud

44. PACOLLEGES
#RecruitingCloud

45. PACOLLEGES
#RecruitingCloud

46. PACOLLEGES
#RecruitingCloud

47. PACOLLEGES
#RecruitingCloud

48. PACOLLEGES

49. PACOLLEGES
#RecruitingCloud

50. #RecruitingCloud

51. #RecruitingCloud

55. Application.
#RecruitingCloud

56. ● Unreadable Text
● Small Fields
● Small Buttons
● Long Forms
● Scrolling LRTB
#RecruitingCloud

57. ● Mobile Designed
● Large Text & Fields
● Touchable Buttons
● “Cards” (less information)
● Standard Sidebar
Navigation
#RecruitingCloud

58. Engagement.
#RecruitingCloud

59. Private
Network
Mobile First
Designed
Common Social
Capabilities
#RecruitingCloud

60. Questions & Answers
#RecruitingCloud