Capture Higher Ed uses data and technology to attract, engage, and recruit students for higher education institutions. They have pioneered a more sophisticated, data-driven process of student discovery utilizing big data principles and behavioral data. Their solutions deliver personalized communication to students at influential points along their unique decision journey. Capture provides cutting-edge recruitment technologies and enrollment solutions to help partners produce the best results.

1. RECRUITMENT
REIMAGINED

2. Capture Higher Ed is the
world’s best at using data
and technology to attract,
engage, and recruit
mission-fit students.

3. Our mission is simple.
We bring innovative solutions to higher education recruitment. Conventional tactics of cramming
students into a funnel no longer work. We have pioneered a more sophisticated, data-driven process
of student discovery. Utilizing big data principles and influential behavioral data, we deliver engaged
students that resonate with the values of your institution. More knowledge equals better results, period.
ABOUT
CAPTURE
KNOWLEDGECREATIVECOMMUNICATIONDATATECHNOLOGY

4. The days of the funnel are over.
The path to purchase is more complex than ever before, and knowing how and when to interact with
students has never been more important. Capture recognizes that every student’s decision journey
is unique, so 1-to-1 communication is key to meaningful engagement. Our solutions deliver the most
relevant information to individual students at the most influential points along their distinct journey.
Whether it’s one month or three years later, when they engage with your institution, we’ll be ready.
STUDENT
DECISION JOURNEY
stu•dent de•ci•sion jour•ney
/ stood-nt dih-sizh-un jur-nee /
noun: A journey that represents the buying process
of a student ready to enroll in a higher ed institution.

6. From prospect
engagement to student
enrollment, our team of
experts truly partners
with your institution.
Your goals are our goals.

7. IP & GEO-
TARGETING
Data is at the heart of everything we do at Capture.
Our data-driven solutions use agile and iterative processes to generate real-time results when you
need them. Recruitment is a sophisticated process, and you can’t risk waiting for information. You
need it now, when it matters—not a year later.
CUSTOMIZED
ENROLLMENT
SOLUTIONS
EMAIL DIRECT
MAIL
PHONE
& TEXT
RESEARCH &
STRATEGY
BEST
PRACTICES
YIELD
SUPPORT

8. Tracking: See when and how students are engaging with your .edu site(s), in real time and
over time. Know what their real interests are today.
Conversions: Increase conversions with 1-to-1 messaging, dynamic content, and
individualized triggered emails based on how students engage with your site.
Data: Gather granular, student-specific behavioral data and guide your recruitment
activities with Capture’s behavior-based predictive and prescriptive models.
Knowledge: Predictive modeling tells you what will happen next. With CBE, you get
prescriptive modeling—it tells you not only what will happen next but also what to DO next.
BEHAVIORAL
ENGAGEMENT
be•hav•ior•al en•gage•ment
/ bih-hayv-yer-al eng-geyj-muhnt /
noun: An innovative solution that represents
the next generation in recruitment technology.

10. We provide our partners
with cutting-edge
technologies to produce
the best enrollment
solutions in the market.

11. What good is real-time data if you can’t access it?
You need data and you need it now. Our web-based campaign management system, Engage,
gives you 24/7/365 access to highly customizable, on-demand data that offers meaningful
insights into your campaign as it happens.
TECHNOLOGY &
TRANSPARENCY
big da•ta
/ big dey-tuh, big dah-tuh /
noun: analyzing massive amounts of
demographic, socio-economic, and behavioral
prospect data to find effective solutions.

12. We are so thankful for our long-time partnership with Capture. Each year, their innovations are changing the
game. We are really excited about the new behavioral engagement technology. It will be great to help us stay
ahead of the curve. It won’t be long until everyone sees the benefits!
Suzanne Sullivan, BELHAVEN UNIVERSITY
Hear what real people in the industry are saying.
PARTNERSHIPS
We love our team at Capture. They jumped right in to partner with us on our new and very aggressive
initiatives. We’ve been impressed with their creative and execution of our search strategies. They have
provided innovative marketing techniques that are proving to yield great early engagement with our
prospective students. The “value add” of their behavioral engagement analytics really made Capture
stand out from all the others in the market.
John Laverty, UNIVERSITY OF IOWA
Capture truly thinks differently about enrollment management. They are a data-driven company that's helped
to positively influence our strategy and deliver qualified prospects. They understand who we are and provide
creative and content that is more true to Augsburg than anyone we’ve worked with before.
William Mullen, AUGSBURG COLLEGE

13. $1,576The cost per enrollment for
Our Lady of the Lake University
from first-source search,
down 35% from previous
year without Capture.
We qualify before we buy.
.43%Click-through rate of Briar Cliff
University’s IP & Geotargeting
campaigns, six times the
industry average of .07%.
Our creative gets real results.
18%Average email click rates
for Augsburg College,
more than double the
industry average of 7%.
We know how to talk
to prospects.
Customized Spotify playlists created for
University of Iowa’s prospective students.
You’ll never find cookie-cutter campaigns here.
5,085,127
Number of emails sent for
one partner in a 12-month
recruitment cycle.
No limitations—we deliver
when prospects are ready.
47%Capture’s average INQ to
APP rate—high above the
industry standard of 30%.

14. All across the country,
Capture is being
recognized for doing
amazing and innovative
things in the industry.

15. We’re kind of a big deal around here!
We have been recognized locally, regionally, and nationally for our growth and our commitment to fostering
a great company culture. We’ve worked hard to make Capture a great place to work—and an even better
partner in enrollment management!
AWARDS &
RECOGNITION
Debuted at #750 of
the fastest-growing
U.S. companies
One of the top 50 fastest-
growing companies in
Louisville, KY
Led by CEO, Steve Huey,
2015 Entrepreneur of the
Year finalist
Selected as a Fortune
Greatest Place to Work
in the U.S.
Honored as one of the
Best Places to Work in
Greater Louisville

16. 502.585.9033 | WWW.CAPTUREHIGHERED.COM
cap•ture high•er ed
/ kap-cher hahy-er ed /
noun: A family of innovators, entrepreneurs, data geeks,
techies, and higher ed experts producing cutting-edge
technologies and enrollment strategies that will change
the face of the enrollment management industry forever.