In today's enrollment landscape you cannot ignore digital channels students use to evaluate and compare institutions. Today's digital natives were born when Google began and were in grade school when Facebook took off. They are accustomed to finding the world's information on devices that fit in their pockets. This presentation will uncover top resources used by prospective students, and new ways to find, attract, and engage your prospects at each phase of their college search ... enabling you to: -- Build awareness -- Capture Interest ​-- Reinforce Your Message

1. 1
Big
Data
in
Admissions:
Leveraging
the
Cloud
to
Find
and
Engage
Prospects
#CheggCloud

2. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.
75% of U.S. College Bound High School Students
50% of U.S. College Students
15M+
Students* reached
52/48
% Female/Male
700,000+
Social media followers
*U.S. College Bound High School & College Students Source: Data as of December 2014. Other
sources include Google Analytics, Facebook, Twitter and Instagram
Chegg
Reaches
9M
Monthly visits
71%
18-24
10 minutes
Average time on site
Chegg by the Numbers
#CheggCloud

3. connects with students from high school through college
Scholarship
Matching
College
Counseling
Career
Discovery
Internship & Job
Matching
Rent or buy
[e]textbooks
Transfer &
Grad School
Matching
College
Matching
Flashcards
& Test Prep
HIGH SCHOOL
COLLEGE
POST COLLEGE
Tutoring Study Tools
& Tutoring
#CheggCloud

4. Today’s students were born when Google began and in grade
school when Facebook took off.
#CheggCloud

5. They have
unlimited
information at
their fingertips.
#CheggCloud

6. #CheggCloud

7. #CheggCloud

8. 62%
expect a response
from admissions
within 24 hours
would like to receive
communications tailored
specifically to them91%
Source: Chegg Social Admissions Report. 2015
#CheggCloud

9. #CheggCloud

10. Build Your Brand in Creative Ways
Capture Student Interest at the Source
Remind, Reinforce, and Re-Engage
Reaching “Generation Y&Z”
#CheggCloud

11. #CheggCloud

12. Building Your Brand
in Creative Ways
Introducing a New Way to
Reach Students On-the-Go
#CheggCloud

13. Students are always in
motion. Your targeting
should be too…
Recruit students through
location-based mobile
targeting that focuses on
real-time activity and the
highest engaged areas.
#CheggCloud

14. 91% of consumers have their phones within
arms reach 24 hours a day
The average user checks their
phone 150 TIMES / DAY
Sources: Study by app Locket, 2014. Under the Cover with
College Students. Chegg, 2015.
93% of students own a smartphone
#CheggCloud

15. Transfers are Secret Shoppers
50% of transfers
will not identify themselves to colleges before applying
Sources: Building Your Transfer Outreach Action Plan,
Chegg, 2015 #CheggCloud

16. Dynamic geo-fence focuses media on the locations
that show the strongest performance.
Standard Geo-fence Chegg Geo-fence
Reach Students at Specific Locations
#CheggCloud

17. 2-YEAR SCHOOL
CAMPUS CENTER
COLLEGE LIBRARY
Mobile media is
optimized to reach
students based on
their location history.
Create a Unique Student Profile
#CheggCloud

18. Mobile banners and interstitials drive to the brand’s mobile site or
a custom branded landing page. #CheggCloud

19. Custom landing page features dynamic
content aligned with the student’s location.
Driving
Directions
Dynamic
Maps
More Info
Click to
CallVideo
#CheggCloud

20. LocalNews&InfoMen&
Sports
EntertainmentWomenSocial
Sample Network
#CheggCloud

21. Recruit Students
On-the-Go with Chegg
• Target high school students in
specific markets
• Connect with students as they visit
your campus
• Reach transfer students on 2-year
campuses
#CheggCloud

22. Capturing Interest
connect with students who are researching your school
and schools like yours at the height of their interest
#CheggCloud

23. Informative Social
Specialized
NEARLY
90%INDICATED
USING AT
LEAST ONE OF
THESE SITES #CheggCloud

24. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.
10%
16%
32%
50%
20%
32%
43%
37%
41%
41%
23%
11%
29%
11%
3%
1%
Most Useful Digital Tools for Research
75% indicate
very-extremely useful
Less than 1/3 indicate
very-extremely useful #CheggCloud

25. Qualified students with an active and
demonstrated interest in your school
Best-fit matches who are actively
searching and need to hear from you
Chegg has the largest opt-in database of students
actively researching schools
#CheggCloud

26. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.
Chegg
Cloud
Inquiries
• Reach 8/10 college-bound students
actively researching schools across the
web on the most popular college search
sites.
• Focus resources on students who have
actively “raised their hand” an expressed
an interest in you.
• Respond to students at the height of their
interest, not when they have to take a
standardized test.
#CheggCloud

27. Cloud
Connect students
who have raised
their hand to be
contacted by your
institution.
18 sites & apps and growing!
#CheggCloud

28. #CheggCloud

29. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.
Chegg
Match+
• Identify and reach students who have not
yet indicated an interest in you, but based
on their profile and schools they are
interested in should be.
• Recruit students with “more than a test
score” and use real-time web behavior
and consideration sets.
#CheggCloud

30. What if we could
harness the behavioral
data from students as
they search for
schools to find the
perfect matches for
your school?
#CheggCloud

31. Chegg User
Behavior Data
Chegg Cloud
Data
Science of Match+
Sophisticated algorithms analyze
millions of data points submitted
by students and collected during
their visits to our network to
identify those that are the best fit
for your institution.
#CheggCloud

32. Academic
Performance
Grad
Year
Religion
Match+
fined tuned to meet
your admissibility
criteria
Gender
Behavioral
Interest in
Similar
Schools
#CheggCloud

33. Remind and Re-Engage
reach students minutes after they express interest
in your school
#CheggCloud

34. Confidential Material – Chegg Inc. © 2005 - 2015. All Rights Reserved.
Retargeting • Reach students minutes after they
have expressed interest in your
school.
• Reinforce your brand across the web,
focusing impressions only on students
with an interest in you.
• Create clear calls to action to engage,
inform, and remind your prospective
students.
#CheggCloud

35. introducing a new way to
reach students minutes
after they begin the
admissions process.
Retargeting
#CheggCloud

36. #CheggCloud

37. #CheggCloud

38. The Undecided Student
#CheggCloud

39. #CheggCloud

40. #CheggCloud

41. #CheggCloud

42. #CheggCloud

43. #CheggCloud

44. #CheggCloud

45. Build Your Brand with Location-Based Ads
Capture Student Interest across the Chegg Cloud
Remind and Engage through Interest-Based Retargeting
Achieving Your Goals
#CheggCloud

46. Save
Time
Save
Money
Recruit
Smarter
#CheggCloud