The document provides information for ISV partners about submitting customer success stories to Salesforce's story program. It discusses why stories are important for demonstrating partner success, outlines the story submission process, and provides tips for crafting a good story. Stories submitted through the program will be reviewed, promoted on the customer story tool and through Chatter groups to spread awareness of partner solutions. The submission template can be accessed through a Dropbox folder and questions should be directed to partnerstories@salesforce.com.

1. ISV Partners Call for Stories
December 11, 2012
Nidhi Teerdhala
Manager, Strategic Tools & Stories
nteerdhala@salesforce.com

2. Agenda
• Why ISV success stories are important
• Salesforce Customer Success Stories program
• Submission process
• What makes a good story
• Questions

3. Why are ISV success
stories important?

4. Salesforce customer prospects
looking for a partner that can
demonstrate proven success with
similar customers.
Who will be using these stories?
Salesforce AEs looking for the right
partner to help them win a deal.
Salesforce marketers looking for
customer validation of salesforce.com
products and technologies.

5. Stories spread the word about your solution!

6. Salesforce Customer
Success Stories Program

7. Storyforce team provides an effective channel
to promote and share stories

8. ü The Customer Story tool is a centralized repository of customer success information
ü Stories are classified by ISV Success and ISVs can be looked up using a simple keyword search
ü Stories are reviewed by marketing teams for promotion opportunities
“The first place I look
for a reference is the
story tool.” - AE
“I’d love to see more
use cases from our
AppExchange
Partners.”
-Commercial Sales, SE
Stories are promoted to the entire Salesforce community via the Customer Story Tool.
This is the “go-to” place for sales when looking for references and use cases.
Use storytelling to promote your solution inside
Salesforce

9. Chatter provides increased visibility

10. Stories are widely promoted through various
Chatter Groups

11. We’ve Created an Avenue for
ISV Partners to Submit Stories

12. Story Submission Process
1. Join the “ISV Success Stories” Dropbox folder. Send an email to
partnerstories@salesforce.com to request access. Please include names, job titles, and
email addresses of all those who need access.
2. Download the AppExchange Partner – Customer Success Story Template from the
Partner Community or the Dropbox folder and fill it out.
Please include name,
job title, and email

13. 3. Upload the completed template to the “ISV Success Stories” Dropbox folder.
4. Email partnerstories@salesforce.com to let us know you have uploaded a story. The
Storyforce team will review the submission and add the story to our internal customer stories
database. We may also create a front slide to showcase and promote your story within
Salesforce.

14. What makes a good story

15. What a good story looks like
• Challenge
• What was their business like before your solution?
• What were they trying to accomplish but they couldn’t?
• Solution
• What was your solution to solve their challenges, and how was
it implemented?
• List any integrations, customizations
• How long did it take to implement?
• Value / Results
• What value or results has the customer seen from using your
solution?
• Use metrics whenever possible

16. Tips on crafting a great story
• Give enough details that anyone
briefly retell the story
• Use the 2nd slide to provide more details!
• Explain how your solution solved the
customer’s challenges
• Briefly describe what your solution is
• The more quantifiable the better!

17. Questions?

18. We Look Forward to Hearing
Your Success Stories!
Please direct any questions to partnerstories@salesforce.com