Competition for the best candidates is intense and top companies are recruiting younger candidates every year. Learn how these companies are engaging future generations and building brand awareness for college recruiting before students even get out of high school. Daniel Riskey has been a Recruiter since 2005 when he graduated with a Bachelor’s in Communication Studies from Texas Tech University. During his career, Daniel has had the amazing opportunity to work for two companies with very distinctive and well-known brands—Walt Disney World and Southwest Airlines. During his four years on the Campus Reach team at Southwest Airlines, Daniel has helped expand the Team scope from College Internships to a broader reach, including, but not limited to: High School Internships, MBA Internships, Direct College Hire positions, as well as aiding in the launch of the first Southwest Summer Camp introducing High School students to the “World of Work.”

2. Confidential and Proprietary
Thinking Ahead: Engaging the Future Generations
Daniel Riskey, Recruiter

3. 3
2015 Airline of the Year
By Air Transport World
Top 10 Marketing &
Communication Internship
Program 2014
One of the coolest Internships
in America
One of Fortune’s World’s Most Admired
Companies for 22 Years
Employee’s Choice Awards Best Place
to Work, 2016 and Top 25 Companies
for Culture and Values, 2016
Top Airline in Forbes List of
Best Employers in 2015
Top 25 STEM Jobs
Employer, 2015
Top 100 Military Friendly
Employer, 2016
Top 100 Ideal Employer
Among Students in 2015
A Top 50 Employer
In Workplace Diversity, 2015
Company Recognition

4. College
• Direct College Hires
• MBA Interns
• College Interns
High School
• Summer Camp
• High School Interns
Additional Programs
• Campus Resource Kit
• School Donations and Hands-On Learning
• Building Aviation Knowledge and Cradle to Grave Recruiting
4
Campus Reach
Engage ∙ Inspire ∙ Launch

5. College, by the Numbers
• 100+ College Interns are hired each semester. (Spring, Summer, and Fall.)
• 160 Interns from 22 states were selected for the Summer 2016 internships
out of the over 20,000 resumes.
• 8 MBA Interns were selected for Departments with headcount approved in
2017.
• 73 Hires (including Analysts, Software Engineers, and Data Scientists) from
2014-2016 with a retention rate of 98.7%.

6. • Have Fun, Get Paid
• Career Development
• Freedom To Travel
• Work on Real Projects
College

7. High School, by the Numbers
• 140 High School Students participated in the 2nd annual High School Summer
Camp at Southwest Headquarters in June 2016.
• 10 High School Students were selected from 77 applicants who interviewed for our
1st High School Internship Program.

8. Goals:
• Introduce students to the “world of work” at Southwest Airlines.
• Encourage and inspire students towards opportunities/careers based on
their interests.
Summer Camp

9. Getting Even Younger
Empowering Employees to Engage Students
• Developing a Campus Resource Kit
– Education by age, games, presentations, and videos for public use.
– FAQ and training for any employee to be a Brand Ambassador.
• School Donations and Hands-On Learning
– Partnerships with schools to teach classes and provide unique learning activities.
• Building Aviation Knowledge and Cradle to Grave Recruiting

10. 10
Questions?
Contact me at daniel.riskey@wnco.com