A presentation looking at how you might build a social media marketing strategy, along with examples of people getting it right. And someone who seems to be getting it wrong.
Basic Social Media Strategy for BNI NWA Network BuildersCollin Condray
This document provides guidance on developing a social media strategy. It recommends listening to what customers are saying about your brand online through searches, social profiles, and dedicated software. The document also suggests determining your goals such as spreading messages, making existing marketing more interactive, establishing credibility, understanding customers, and helping customers support each other. It then discusses strategies for engagement, appropriate social media tools to use, and metrics for measuring the success of efforts through numbers of followers, comments, key influencers, and share of conversation, as well as analyzing traffic and discussions.
The document discusses whether Facebook ads are worth it. It provides a case study of a company called AOC Monitors that used Facebook ads to promote their monitors. Their challenges included having no social media presence and untested product messaging. Their strategy was to start in the US with product giveaways and ask subscribers to like, comment and share. It also discusses how to refine ad targeting using broad, targeted, and hyper-targeted groups. Key takeaways include creating ads with strong calls-to-action, testing messaging on different groups, and sending ad traffic to engaging tabs.
Social media advertising strategies aim to add value to users' experiences rather than simply interrupting them. Brands can sponsor popular applications or create custom apps to reach engaged audiences in contextually relevant ways. While traditional media metrics like installs and daily users are important, engagement metrics around user activities and brand lift from social sharing provide a better measure of success. Best practices include leveraging existing popular apps rather than reinventing wheels, and ensuring ads are relevant, useful and fun for communities.
Web and Social Media Analytics-October 2015 Collin Condray
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Blue Zoo Creative Social Media Strategy Seminar, March 2014Collin Condray
You know you need to be on social media, or maybe you’re already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. You’ll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics we’ll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Fayetteville Public Libarary on 3/13/2014.
The document provides 7 steps for using social media marketing to help businesses profit: 1) Measure engagement and key metrics, 2) Develop a lead generation strategy, 3) Find your target audience, 4) Experiment with different social media platforms and tools, 5) Apply your lead strategy through regular posting and engagement, 6) Analyze social media effectiveness and engagement, 7) Ensure content is optimized for mobile and social sharing. It also discusses how social media can help businesses understand customers, gain feedback, and increase sales through customer recommendations and word-of-mouth promotion.
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
The document discusses opportunities for marketing the GelPro brand through lifestyle marketing and developing a psychographic profile of their target customers. It recommends gathering information about customers' product preferences, online activities and interests to create a persona for GelPro. This would help identify influencers and online communities to target through an integrated marketing campaign on social media, blogs, and affinity websites to raise brand awareness and drive direct purchases.
Basic Social Media Strategy for BNI NWA Network BuildersCollin Condray
This document provides guidance on developing a social media strategy. It recommends listening to what customers are saying about your brand online through searches, social profiles, and dedicated software. The document also suggests determining your goals such as spreading messages, making existing marketing more interactive, establishing credibility, understanding customers, and helping customers support each other. It then discusses strategies for engagement, appropriate social media tools to use, and metrics for measuring the success of efforts through numbers of followers, comments, key influencers, and share of conversation, as well as analyzing traffic and discussions.
The document discusses whether Facebook ads are worth it. It provides a case study of a company called AOC Monitors that used Facebook ads to promote their monitors. Their challenges included having no social media presence and untested product messaging. Their strategy was to start in the US with product giveaways and ask subscribers to like, comment and share. It also discusses how to refine ad targeting using broad, targeted, and hyper-targeted groups. Key takeaways include creating ads with strong calls-to-action, testing messaging on different groups, and sending ad traffic to engaging tabs.
Social media advertising strategies aim to add value to users' experiences rather than simply interrupting them. Brands can sponsor popular applications or create custom apps to reach engaged audiences in contextually relevant ways. While traditional media metrics like installs and daily users are important, engagement metrics around user activities and brand lift from social sharing provide a better measure of success. Best practices include leveraging existing popular apps rather than reinventing wheels, and ensuring ads are relevant, useful and fun for communities.
Web and Social Media Analytics-October 2015 Collin Condray
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Blue Zoo Creative Social Media Strategy Seminar, March 2014Collin Condray
You know you need to be on social media, or maybe you’re already on the big three, but you have questions. How do I pick the best channels? How do I integrate my social? What are the most effective strategies?
This seminar will answer your questions and help you integrate your social media. You’ll learn simple tactics, tools and tips to decide and implement a better social media strategy.
Here are some of the topics we’ll cover:
-Designing your social strategy
-Changes in social networks that have changed the way users interact with their services
-Other services you need to be on such as YouTube and Google+
-Mobile social media issues
The presentation was held at the Fayetteville Public Libarary on 3/13/2014.
The document provides 7 steps for using social media marketing to help businesses profit: 1) Measure engagement and key metrics, 2) Develop a lead generation strategy, 3) Find your target audience, 4) Experiment with different social media platforms and tools, 5) Apply your lead strategy through regular posting and engagement, 6) Analyze social media effectiveness and engagement, 7) Ensure content is optimized for mobile and social sharing. It also discusses how social media can help businesses understand customers, gain feedback, and increase sales through customer recommendations and word-of-mouth promotion.
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
The document discusses opportunities for marketing the GelPro brand through lifestyle marketing and developing a psychographic profile of their target customers. It recommends gathering information about customers' product preferences, online activities and interests to create a persona for GelPro. This would help identify influencers and online communities to target through an integrated marketing campaign on social media, blogs, and affinity websites to raise brand awareness and drive direct purchases.
A Webinar hosted by Digital Vidya and led by Abhishek Rai. How to approach digital marketing for brands. Complete recording here: http://www.digitalvidya.com/blog/webinar-recording-of-future-of-digital-marketing-brand-communities/
This document discusses how to use social media in a business's marketing mix. It covers why social media should be part of the marketing mix due to its large user bases. It also discusses the pros and cons of using social media, including building relationships but also requiring dedicated time. The document outlines developing goals for different social networks like Facebook, Twitter, and LinkedIn. It also discusses integrating social media marketing across different channels and measuring performance through various metrics. The overall document provides guidance on developing an effective social media strategy and action plan to meet business objectives.
Social Media Strategy Talk For University RelationsCollin Condray
You know you need to be on social media, or maybe you’re already on the big three networks, but you have questions. How do I pick the best channels? What are the most effective strategies? This seminar will answer your questions and help you integrate your social media. You’ll learn tactics, tools and tips to decide and implement a better social media strategy.
The document discusses social media marketing strategies in Thailand. It analyzes 5 case studies of successful social media campaigns run by different companies in Thailand and compares their approaches on various social media platforms. The case studies included campaigns by NokScoot, Oishi, Thai Airways, PTT-Godji and a 4G social media contest. The comparison section analyzes the companies' social media strategies on their websites, Facebook, Twitter and how they engage customers, focus on branding and campaigns, and types of content that perform best.
The document discusses successful social video campaigns and how to measure their impact on brands. It provides examples of Old Spice and Evian campaigns that employed best practices like memorable creative content, audience participation, extending the campaign, and surge media. These practices helped Old Spice capture 75% of the male grooming category and Evian gain views through memorable content and extensions. The document advocates for using Share of Choice metric to measure true brand performance compared to competitors in the social video space.
This document summarizes strategies for maximizing your presence on Facebook. It discusses using Facebook profiles for personal use and pages for organizations. It provides tips for growing your Facebook fan base such as inviting email subscribers and running contests. It also discusses using groups, events, and causes to engage members and raise visibility or donations. Finally, it covers targeting and designing Facebook ads to promote your page.
Web and Social Media Analytics-February 2015Collin Condray
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Social Media Synergy Group - Session #1 - Presented by Ira Kaufman
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated media marketing strategy.
The document proposes a social media optimization plan in 5 steps:
1) Analyze the organization's vision, strengths, weaknesses, opportunities, and threats. Identify marketing goals.
2) Conduct market research to understand the target group and how to engage them.
3) Develop a marketing plan using various social media platforms and tools like blogs, Twitter, Facebook, YouTube and LinkedIn.
4) Test the plan and measure results to determine if benchmarks were met and customer response.
5) Continually research and update the plan every two months based on changes in the social media environment and customer needs.
Great american deals search and social campaign 4 16 16Towsley Associates
This document outlines a digital media marketing campaign focused on search engine optimization (SEO) and social media marketing. It includes an agenda covering an overview of search and social media, tools and resources for social media marketing, and advanced growth hacking techniques. The presentation discusses developing a social media strategy, claiming and optimizing profiles, engaging audiences, monitoring results, and tracking key performance indicators across major social networks like Facebook, Twitter, LinkedIn, and YouTube. It also provides 10 advanced techniques for local business growth hacking, such as connecting with local influencers and business owners on social media and joining local online groups.
Integrating PR, Search, and Social to Connect with Your Customers451 Marketing
This document discusses how PR, search, and social media were traditionally siloed but must now be integrated to have effective marketing. It highlights how search behavior has changed and SEO fundamentals remain important, while social media is where conversations take place. Case studies show how integrating these areas for campaigns led to increased engagement, reach, and sales. The presentation argues that no longer can these areas work alone and that all marketing must be measured through analytics to understand its impact.
Search Engine and Social Media Marketing 101Janette Toral
Overview on the search engine and social media marketing steps and process. Presented at the SearchProfileIndex.com September 9 webinar by Janette Toral.
Search and Social; Bridging The Digital DivideJohn Barron
This presentation tries to show how the online social universe can positively impact your SEO efforts as well as how to organize an effective Facebook ad campaign.
This document discusses when small businesses should consider hiring professional public relations (PR) help versus handling PR themselves. It outlines DIY PR tactics like developing brand messaging, establishing a website and search engine optimization strategy, using social media, and writing press releases. However, it notes that businesses should consider professionals when they lack time, are not seeing results like increased traffic or sales, media is not covering them, or they have technical needs beyond their skills. Hiring a full-service agency provides expertise, resources, and accountability to measure against goals.
Facebook pages provide businesses with an online presence and a way to reach customers. Pages allow businesses to share updates and engage with current and potential customers. Insights data from the page can be analyzed to understand fan growth and engagement, most popular content types and topics, demographics of fans, page views, referrals, and more. This information can be used to inform content strategy and marketing efforts on Facebook.
Viral marketing utilizes social networks and existing connections between individuals to promote products in a self-replicating manner, similar to how viruses spread. It often involves providing shareable content that users will spread organically through their own networks. Some classic examples include Hotmail's message at the bottom of emails encouraging recipients to get their own free email, and Old Spice's highly engaging video responses on social media to user comments. Effective viral marketing relies on creating content that users feel compelled to spread widely through their social connections.
Boston Chamber Amplify Brand with Social & PR 02.01.12451 Marketing
This document discusses how to amplify a brand using social media and public relations. It recommends listening to online conversations, finding target audiences and relevant media, understanding social media tools, identifying key influencers, defining a brand voice, creating and sharing content, and measuring results. Case studies show how Yankee Candle and Dancing Deer Baking Co. leveraged these strategies to increase sales, reach, and customer acquisition through partnerships, deals, contests, and social campaigns.
The document summarizes several stories from the Old Testament books of Joshua, Judges, Ruth, and Deuteronomy. It discusses Joshua leading the Israelites into Canaan and the battle of Jericho, the judge Deborah resolving legal disputes, and the famous judge Samson who had superhuman strength but betrayed his vows to God. It also describes the story of Ruth, a Moabite woman who demonstrated faithfulness to her mother-in-law Naomi and later married Boaz from Bethlehem.
The document provides an overview of the rise of the cotton kingdom in the Southern United States between the colonial period and 1860. It describes how cotton became the dominant crop and cash crop in the South, particularly in the Deep South states, due to the invention of the cotton gin and the expansion of cotton production and slavery into new lands following the Native American Removal Act. The cotton economy relied heavily on slave labor and contributed to the South's rural, agricultural-based economy and lack of industrialization compared to the North.
The document summarizes several stories from the Old Testament books of Joshua, Judges, Ruth, and Deuteronomy. It discusses Joshua leading the Israelites into Canaan and the battle of Jericho, the judge Deborah resolving legal disputes, and the famous judge Samson who was born to deliver Israel from the Philistines despite his weakness for Philistine women which ultimately led to his downfall. It also summarizes the story of Ruth, a Moabite woman who demonstrated faithfulness to her mother-in-law Naomi and later married Boaz, becoming an ancestor of King David.
Recruitment 2.0: Mobile, Personalisation & Social / Altogether DigitalAltogether Digital
This document discusses trends in online recruitment, including the growth of mobile, personalization, and social media. It notes that online searches and spending on recruitment advertising are increasing significantly. It outlines how personalization techniques can improve relevance for job seekers. It also highlights the growing importance of social media platforms, noting that people of all ages are using these channels. The document advocates that recruiters adapt to these trends by developing a mobile-friendly presence, learning personalization strategies, and engaging job seekers through social media.
Πρόταση για το πως οι δημόσιοι υπάλληλοι μπορούν να εργάζονται αποδοτικότερα μετασχηματίζοντας την Ελληνική Πολιτεία προς το καλύτερο.
Παρουσίαση στο συνέδριο ΕΛΛΑΚ 2011 #ellakconf
A Webinar hosted by Digital Vidya and led by Abhishek Rai. How to approach digital marketing for brands. Complete recording here: http://www.digitalvidya.com/blog/webinar-recording-of-future-of-digital-marketing-brand-communities/
This document discusses how to use social media in a business's marketing mix. It covers why social media should be part of the marketing mix due to its large user bases. It also discusses the pros and cons of using social media, including building relationships but also requiring dedicated time. The document outlines developing goals for different social networks like Facebook, Twitter, and LinkedIn. It also discusses integrating social media marketing across different channels and measuring performance through various metrics. The overall document provides guidance on developing an effective social media strategy and action plan to meet business objectives.
Social Media Strategy Talk For University RelationsCollin Condray
You know you need to be on social media, or maybe you’re already on the big three networks, but you have questions. How do I pick the best channels? What are the most effective strategies? This seminar will answer your questions and help you integrate your social media. You’ll learn tactics, tools and tips to decide and implement a better social media strategy.
The document discusses social media marketing strategies in Thailand. It analyzes 5 case studies of successful social media campaigns run by different companies in Thailand and compares their approaches on various social media platforms. The case studies included campaigns by NokScoot, Oishi, Thai Airways, PTT-Godji and a 4G social media contest. The comparison section analyzes the companies' social media strategies on their websites, Facebook, Twitter and how they engage customers, focus on branding and campaigns, and types of content that perform best.
The document discusses successful social video campaigns and how to measure their impact on brands. It provides examples of Old Spice and Evian campaigns that employed best practices like memorable creative content, audience participation, extending the campaign, and surge media. These practices helped Old Spice capture 75% of the male grooming category and Evian gain views through memorable content and extensions. The document advocates for using Share of Choice metric to measure true brand performance compared to competitors in the social video space.
This document summarizes strategies for maximizing your presence on Facebook. It discusses using Facebook profiles for personal use and pages for organizations. It provides tips for growing your Facebook fan base such as inviting email subscribers and running contests. It also discusses using groups, events, and causes to engage members and raise visibility or donations. Finally, it covers targeting and designing Facebook ads to promote your page.
Web and Social Media Analytics-February 2015Collin Condray
This hands-on seminar covered web and social analytics and insights and how they are invaluable to your overall marketing plan. media outlets such as Facebook, Pinterest, Twitter and Google+, as well as Google Analytics.
Social Media Synergy Group - Session #1 - Presented by Ira Kaufman
There is a social media revolution going on and you can join in or watch as your competitors do. For successful results in social media you need an integrated media marketing strategy.
The document proposes a social media optimization plan in 5 steps:
1) Analyze the organization's vision, strengths, weaknesses, opportunities, and threats. Identify marketing goals.
2) Conduct market research to understand the target group and how to engage them.
3) Develop a marketing plan using various social media platforms and tools like blogs, Twitter, Facebook, YouTube and LinkedIn.
4) Test the plan and measure results to determine if benchmarks were met and customer response.
5) Continually research and update the plan every two months based on changes in the social media environment and customer needs.
Great american deals search and social campaign 4 16 16Towsley Associates
This document outlines a digital media marketing campaign focused on search engine optimization (SEO) and social media marketing. It includes an agenda covering an overview of search and social media, tools and resources for social media marketing, and advanced growth hacking techniques. The presentation discusses developing a social media strategy, claiming and optimizing profiles, engaging audiences, monitoring results, and tracking key performance indicators across major social networks like Facebook, Twitter, LinkedIn, and YouTube. It also provides 10 advanced techniques for local business growth hacking, such as connecting with local influencers and business owners on social media and joining local online groups.
Integrating PR, Search, and Social to Connect with Your Customers451 Marketing
This document discusses how PR, search, and social media were traditionally siloed but must now be integrated to have effective marketing. It highlights how search behavior has changed and SEO fundamentals remain important, while social media is where conversations take place. Case studies show how integrating these areas for campaigns led to increased engagement, reach, and sales. The presentation argues that no longer can these areas work alone and that all marketing must be measured through analytics to understand its impact.
Search Engine and Social Media Marketing 101Janette Toral
Overview on the search engine and social media marketing steps and process. Presented at the SearchProfileIndex.com September 9 webinar by Janette Toral.
Search and Social; Bridging The Digital DivideJohn Barron
This presentation tries to show how the online social universe can positively impact your SEO efforts as well as how to organize an effective Facebook ad campaign.
This document discusses when small businesses should consider hiring professional public relations (PR) help versus handling PR themselves. It outlines DIY PR tactics like developing brand messaging, establishing a website and search engine optimization strategy, using social media, and writing press releases. However, it notes that businesses should consider professionals when they lack time, are not seeing results like increased traffic or sales, media is not covering them, or they have technical needs beyond their skills. Hiring a full-service agency provides expertise, resources, and accountability to measure against goals.
Facebook pages provide businesses with an online presence and a way to reach customers. Pages allow businesses to share updates and engage with current and potential customers. Insights data from the page can be analyzed to understand fan growth and engagement, most popular content types and topics, demographics of fans, page views, referrals, and more. This information can be used to inform content strategy and marketing efforts on Facebook.
Viral marketing utilizes social networks and existing connections between individuals to promote products in a self-replicating manner, similar to how viruses spread. It often involves providing shareable content that users will spread organically through their own networks. Some classic examples include Hotmail's message at the bottom of emails encouraging recipients to get their own free email, and Old Spice's highly engaging video responses on social media to user comments. Effective viral marketing relies on creating content that users feel compelled to spread widely through their social connections.
Boston Chamber Amplify Brand with Social & PR 02.01.12451 Marketing
This document discusses how to amplify a brand using social media and public relations. It recommends listening to online conversations, finding target audiences and relevant media, understanding social media tools, identifying key influencers, defining a brand voice, creating and sharing content, and measuring results. Case studies show how Yankee Candle and Dancing Deer Baking Co. leveraged these strategies to increase sales, reach, and customer acquisition through partnerships, deals, contests, and social campaigns.
The document summarizes several stories from the Old Testament books of Joshua, Judges, Ruth, and Deuteronomy. It discusses Joshua leading the Israelites into Canaan and the battle of Jericho, the judge Deborah resolving legal disputes, and the famous judge Samson who had superhuman strength but betrayed his vows to God. It also describes the story of Ruth, a Moabite woman who demonstrated faithfulness to her mother-in-law Naomi and later married Boaz from Bethlehem.
The document provides an overview of the rise of the cotton kingdom in the Southern United States between the colonial period and 1860. It describes how cotton became the dominant crop and cash crop in the South, particularly in the Deep South states, due to the invention of the cotton gin and the expansion of cotton production and slavery into new lands following the Native American Removal Act. The cotton economy relied heavily on slave labor and contributed to the South's rural, agricultural-based economy and lack of industrialization compared to the North.
The document summarizes several stories from the Old Testament books of Joshua, Judges, Ruth, and Deuteronomy. It discusses Joshua leading the Israelites into Canaan and the battle of Jericho, the judge Deborah resolving legal disputes, and the famous judge Samson who was born to deliver Israel from the Philistines despite his weakness for Philistine women which ultimately led to his downfall. It also summarizes the story of Ruth, a Moabite woman who demonstrated faithfulness to her mother-in-law Naomi and later married Boaz, becoming an ancestor of King David.
Recruitment 2.0: Mobile, Personalisation & Social / Altogether DigitalAltogether Digital
This document discusses trends in online recruitment, including the growth of mobile, personalization, and social media. It notes that online searches and spending on recruitment advertising are increasing significantly. It outlines how personalization techniques can improve relevance for job seekers. It also highlights the growing importance of social media platforms, noting that people of all ages are using these channels. The document advocates that recruiters adapt to these trends by developing a mobile-friendly presence, learning personalization strategies, and engaging job seekers through social media.
Πρόταση για το πως οι δημόσιοι υπάλληλοι μπορούν να εργάζονται αποδοτικότερα μετασχηματίζοντας την Ελληνική Πολιτεία προς το καλύτερο.
Παρουσίαση στο συνέδριο ΕΛΛΑΚ 2011 #ellakconf
Chapter 9 The Trip To The Promised Landlori cuevas
The document summarizes key events from the biblical book of Exodus, which describes Moses leading the Israelites out of slavery in Egypt to the Promised Land of Canaan. Some of the main events discussed include Moses receiving the Ten Commandments from God at Mount Sinai, God providing manna and quail to the Israelites in the desert wilderness as they wandered for 40 years, and the Israelites finally arriving in Canaan but still complaining against God and Moses. Symbolic numbers like 40, 12, and the Israelites receiving laws from Moses to follow God are also highlighted.
The document summarizes key events of Andrew Jackson's presidency, including his election in 1824 and 1828. It describes the "corrupt bargain" where Henry Clay used his influence to sway the House vote for John Quincy Adams in 1824. It also discusses the emergence of the Democratic-Republican and National Republican parties, Jackson's popularity with common voters, and the Nullification Crisis over states' rights and tariffs.
The document provides background information on World War 2. It describes how dictators like Hitler, Mussolini and Stalin rose to power in the 1930s in Germany, Italy and the Soviet Union. Hitler annexed Austria and parts of Czechoslovakia, ignoring the Munich Pact. In 1939, Germany invaded Poland, starting World War 2 in Europe. The US initially remained neutral but increased support for Britain. The bombing of Pearl Harbor in 1941 drew the US fully into the war on the side of the Allies against the Axis powers of Germany, Italy and Japan.
Breakout Session from 2015 Communications Network conference in San Diego, CA
Session Full Title: Ready Are You? Communications Jedi Training For Your Next Frontier
Sponsored by Barr Foundation
What You'll Learn:
- What the next step forward in communications practice and effectiveness at their organization can look like.
- Guiding principles and strategies for leading this change.
- Pitfalls to avoid.
Session Description:
Maybe you are a novice in the ways of the communications force, your most urgent task to liberate your organization from the swamps of skepticism and doubt about its potential. Maybe you have already earned your Jedi stripes, and are leading whole squadrons of communications pros in ambitious campaign for hearts and minds and to bring down death stars. Wherever you and your organization are on your path, when the forces for good call upon you to lead your organization into new frontiers of communications effectiveness, what do you do? What are the key questions to ask, steps to take, and pitfalls to avoid? And how do those questions, steps, and pitfalls change as you attain new levels of mastery in the communications Jedi Order?
Facilitated by three communications leaders from organizations at different points on this path, this interactive session was intended to enable participants to explore these questions together, and to identify guiding principles they can immediately put into practice.
The slide deck include top responses to a pre-session survey of Network members on the biggest challenges they currently face with communications, and keys to recent breakthroughs in elevating communications practice in their organizations.
Session Presenters:
Stefan Lanfer, Director of Communications, Barr Foundation; Judith Zimmer, Communications Director, Milbank Memorial Fund; Daniella Léger, Senior Vice President for Communications and Strategy, Center for American Progress
Be Human! Breathing Life Into Your Social MediaBrandon Echter
This document discusses how to create a social media persona to make organizational social media accounts sound more human. It recommends anthropomorphizing the organization by imagining it as a specific type of person. This helps engage audiences by portraying the organization through an excited persona, like a person at a dinner party eager to share what they learned. It provides examples for how to develop a persona by considering the organization's attributes and interests, demographics, likely hangouts, and potential quotes. The goal is to describe the persona to others in a way that boosts engagement for the organization's social media goals.
This presentation was given by Carson Research Consulting at ComNet15, The Communications Network annual conference. The presentation was part of the pre-conference workshop, Telling Stories with Data. The workshop was led by Taj Carson, CEO, Carson Research Consulting.
This document summarizes a presentation on effectively communicating about race for social change. The presentation discusses challenges with race discussions in media and society, how implicit biases form unconsciously, and solutions like focusing on shared values, experiences, and goals rather than differences to reduce racial anxiety. It provides tools for having constructive conversations about racial disparities using empathy, personal stories, and focusing on reforming systems, not accusing individuals. The goal is to motivate understanding of racial issues and increase willingness for positive change.
This presentation was given by Threespot at ComNet15, The Communications Network annual conference. The presentation was part of the pre-conference workshop, Building a Sustainable Content Strategy. The workshop was led by Nitya Chambers, Director of Content Strategy, Threespot; Ashley Lusk, Content and Social Media Strategist, Threespot; Jamie Perez, Creative Director, Threespot.
The document provides an overview of the growth of industry and industrialization in the United States from the late 1800s to early 1900s. It describes how the expansion of railroads connected the country and stimulated economic growth. New technologies like the telegraph, telephone, and electric power transformed communication and manufacturing. Large corporations like Standard Oil and U.S. Steel dominated industries through consolidation and vertical integration. Industrialization led to population growth in cities and poor working conditions that spurred the rise of labor unions fighting for workers' rights.
In Over Your Head? How Foundations and Nonprofits Can Carefully Tread Politic...The Communications Network
The document discusses the risks nonprofits and foundations face when working on politically charged issues. It emphasizes that such organizations must have crisis response strategies in place to deal with potential attacks on their reputation. It also stresses the importance of understanding the political landscape surrounding the issues they work on. Not having proper brand positioning, crisis plans, or knowledge of the field can lead organizations to overreact to attacks in a way that further damages their reputation or sets back their goals long-term. The document provides examples of how to effectively frame issues and respond to criticism.
Journalism, Art, and Impact: Blending Journalism, Storytelling and the Arts t...The Communications Network
The document discusses the goals and strategies of the Center for Investigative Reporting, including producing high-quality, nonpartisan, investigative reporting with a focus on innovation. It examines their multi-wave reporting project "The Dark Side of the Strawberry" which looked at pesticide use and risks to community health. The Center analyzes the impact of its reporting through follow up surveys and measuring resulting policy or structural changes, showing how it uses community engagement and strategic distribution to create impact with its investigative journalism.
This presentation was given by Atlantic Media Strategies at ComNet15, The Communications Network annual conference. The presentation was part of the pre-conference workshop, The Art of the Social Blockbuster: Building Audience on Today’s Web. The workshop was led by Jean Ellen Cowgill, President, Atlantic Media Strategies.
This presentation was given by Spitfire Strategies at ComNet15, The Communications Network annual conference. The presentation was part of the pre-conference workshop, Communications Apocalypse: How Will You Respond When the Zombies Attack? The workshop was led by Beth Kanter, Spitfire Strategies.
Maya Mythology Triathlon Playful Role-Play Learning in 3d Virtual WorldsDr Stylianos Mystakidis
Maya Mythology Triathlon Playful Role-Play Learning in 3D VWs
Presentation for the University of the West of England (UWE), MA in Education in Virtual Worlds
Elijah Litscher, president of SmartROI Consulting, presented on social media strategies for sales. The presentation covered an introduction to social media basics and analytics, strategies for Twitter and Facebook, and examples of how businesses can use social media to engage customers and drive sales. Key topics included building followers, content strategies, and integrating social media with other marketing efforts like websites, email, and paid advertising. The goal was to demonstrate how businesses can leverage social media as part of their overall internet marketing.
The document outlines 6 common mistakes companies make when using social media for marketing purposes. These mistakes include lacking a clear strategy and goals, spamming users with irrelevant content, being inconsistent in brand messaging across platforms, not actively engaging with customers on social media, and failing to respond to user comments and questions in a timely manner. The document advocates developing an integrated social media strategy aligned with other marketing activities and using social platforms to start conversations, share valuable content, and build relationships with customers.
The document provides a framework for establishing clear objectives and strategies for social media marketing. It emphasizes moving beyond checklists to evaluating opportunities and platforms, and encouraging two-way engagement with customers. Brands are advised to listen to conversations happening online to understand perceptions and inform strategies. Key aspects include developing the right messaging for each platform, integrating social media with traditional marketing, and measuring engagement metrics and returns on investment.
WSI Social Media Marketing - Learn How To Use Social Media Marketing to Grow ...Towsley Associates
http://www.WSIQualitySolutions.com WSI Quality Solutions explains how the largest social media marketing campaign in the world won with Social Media Marketing. This presentation is a breakdown of how small business can use WSI Social Media Marketing to gain exposure, generate leads, and drive sales. Learn Social Media Marketing for Small Business from this presentation. Visit www.WSIQualitySolutions.com
Essential Online Marketing by Nixon McInnesnixonmcinnes
This document provides information on various topics related to online marketing and social media including:
1. It discusses different types of blogs like those for big business, small business, entertainment, personal use, and mainstream media.
2. It then covers the benefits of blogging for organizations including lowering communication barriers, raising profile online, engaging in debates, and communicating changes quickly.
3. The document also discusses podcasting and its benefits like being accessible anytime and anywhere, using it for targeting audiences, and using it for various types of content like education, marketing, and entertainment.
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
The document summarizes work on Habitat for Humanity's 2010 World Habitat Day social media campaign. Key details include:
- The campaign generated over 38 million impressions from 188 blogger posts and reached 2900 bloggers, receiving 504 responses and 295 blog posts.
- Impressions and mentions from the campaign significantly outpaced those of an award-finalist PR campaign.
- The campaign saw a 22% increase in blogger response rate over the previous year.
- The social media news release supporting the campaign received over 245,000 hits.
Rodrigo Martucci and Mark Harrison put together this presentation for the Measurement Master Class I did on 17 November to a packed house at meshmarketing 2010 in Toronto, Ontario, Canada. However, I sort of went way off script because I am way more of an operations geek and social media evangelist than I am a measurement geek.. I hope this is indeed useful!
This presentation will share with you the latest tools to help you find your target audience and define your LEAD Strategy
PS Scan me to connect with me in Social Media
With the internet turning into a participatory forum where user-generated content gets more eyeballs and more credibility than advertising messages, CMO’s are spending more time and resources in building their organizational presence on it.
Attend our webinar, where our marketing practitioner will explain if earning attention through social media is more important than investing in adwords campaign or vice versa.
Now that social media is becoming a mainstream marketing and PR component we need move beyond experimenting and testing. It's time to figure out how to get social media right. Learn about using Facebook, Twitter and YouTube.
The document discusses content marketing strategies that companies commonly employ but that often fail to achieve goals. It notes that an effective content strategy involves defining goals, targeting the right audiences and influencers, and creating experiences that earn familiarity, likability, and trust. The strategy should also consider where the target audience spends time online and compare the ROI of content marketing to other marketing investments. Two examples of successful content strategies are provided.
The document discusses social media marketing strategies for businesses. It outlines various social media platforms like Facebook, Twitter, Google+, YouTube, Pinterest, and LinkedIn and strategies for each platform, such as creating engaging content and communities. The goals of social media marketing are to foster awareness, drive traffic and sales, build loyalty, and gain insights. Proper positioning, promoting, packaging, and partnering are emphasized for an effective social media presence.
The document discusses strategies for brands to engage customers through advocacy and community marketing on social media. It provides examples of how StarHub in Singapore has succeeded in these areas by identifying and mobilizing online brand advocates, forming communities through social campaigns, and managing influencers. Some key tips discussed include earning advocacy through authentic engagement, building personal connections, respecting and rewarding advocates, and highlighting advocate stories. The challenges of managing influencers without proper support and incentives are also addressed.
Your business is important and connecting with your customers is vital.
While marketing makes your audience aware, being social makes them buy.
They buy into your brand, buy into your idea, buy your products.
Because social media is the single largest digital platform for business development, it's important that you make your mark. #sayitwithink
With the proper strategy, Social Media marketing online and offline creates limitless opportunities to engage customers in the moment.
Create the conversation, live the experience...#sayitwithink
The document provides information on how to succeed with social media and discusses various social media tools. It explains that 75% of adults use some form of social media regularly and discusses why social networks are interesting and addictive to people. It then discusses the top trusted forms of digital advertising according to surveys, with friend recommendations being the most trusted. The rest of the document provides details on various social media platforms like Facebook, blogs, microblogging, video sharing, and more. It provides tips on how companies can utilize these different tools for marketing and engagement.
Creating an effective PR foundation and strategies Hariom Sharan
In this fast paced workshop, you will understand what elements are required to create successful PR strategies. We’ll cover from foundation to measuring PR impacts. Few successful examples of PR strategies also will be shown at the end of the workshop
This is a custom presentation that I gave for the Organizational Development Group of WNY. A Social Media Business Primer. Most folks were relatively new to the space and we started from scratch.
Similar to Real Life Social Media Marketing: SMX London 2008 (20)
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
AI 101: An Introduction to the Basics and Impact of Artificial IntelligenceIndexBug
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
20240605 QFM017 Machine Intelligence Reading List May 2024
Real Life Social Media Marketing: SMX London 2008
1. REAL LIFE SOCIAL MEDIA CIARÁN NORRIS, SEO & SOCIAL MEDIA DIRECTOR baraka27 on flickr Real Life Social Media Ciarán Norris, SEO & Social Media Director
8. Social Media / Who Does What? Hitwise UK Websites with the Largest Growth in Market Share of Visits Among the Top 100 News and Media Websites. Comparing January 2007 and January 2006 Forrester Groundswell Tool Planning a social media strategy