The document discusses opportunities for marketing the GelPro brand through lifestyle marketing and developing a psychographic profile of their target customers. It recommends gathering information about customers' product preferences, online activities and interests to create a persona for GelPro. This would help identify influencers and online communities to target through an integrated marketing campaign on social media, blogs, and affinity websites to raise brand awareness and drive direct purchases.

1. Convergence Life style marketing for GelPro

2. Convergence When person A perceives similarity with person B, person “A” tends to like person “B” more.

3. What they have right now PR Print Buying TV Buy Web Design & Package Design TV Commercial PPC Internal IT Team / Ruby on Rail Site Anlytic

4. Their Goal – Brand Awareness Secondary Goal – Direct Purchase Gather Contact List (Grow Email List)

5. Opportunities for FG SQUARED Affiliate Marketing : Commission Junction Grow Email List SEO & SEM Social Media Campaign Niche Marketing Company Blog Rebranding Site Wide Usability Testing Site Analytic Review Life Style Marketing

6. Psychograph Gather Psychographic Information about the Users Email Database Current Customers Poll, Popup windows, common places they tend to visit, Surveys What kind of products do they tend to buy? What kind of products do they consume? Where do they hang out in real life?

7. Create a Persona for GelPro Create 1 week consumption report Who do we need to be in order to make friends with targeted market group? Which celebrity should we form GelPro after? (angelinajolie ? Jennifer Anniston? Oprah?) How can we make them believe that we, GelPro, are cool?

8. Psychograph Online Which site do they visit most often? Which social network do they utilize the most often? Yoga? Cooking Show? Makeup? What TV Shows?

10. What kind of photos do they upload?

12. Which group do they join?