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Let’s Talk About Race:
Communicating Effectively for Social
Change After Baltimore and Ferguson
Friday, Oct. 2, 10:15 to 11:15 a.m.
If you’re tweeting ...
Perception Institute
@perceptioninst
Alexis: @alexismcgill
Rachel: @RDGperception
Annie E. Casey Foundation
@AECFNews
Kate: @kateshatzkin
W.K. Kellogg Foundation
@wk_kellogg_fdn
Rebecca: @bexala
Six Word Story
In six words, express how your foundation includes
or does not include race or racial disparities
as part of your mission and messaging.
The Challenge of Race Talk
Talk Race and YOU are the Racist!
Good People, Bad Media
 Media Consolidation
 Media Centralizes Information
 False Equivalence v Critical Analysis
 Race and the Pundit Class
Good People, Racial Bias
 Racial Polarization
 Racial Segregation
 Racial Anxiety
 Racial Moments
Matter
Understanding the Racial Paradox
Our Brains in Action:
Creating Associations
(The Stroop Test)
Blue
Blue
Green
Please state the color of the text.
Black
Red
Green
Blue
Black
Blue
Black
Red
Green
Green
Green
Red
Black
The subconscious makes sense
of what we perceive by:
1. Filling in gaps
2. Sorting into categories
3. Creating associations
Together, these processes
become habits.
Making Meaning
HANDS UP
Muslims and Arab Americans
Stereotypes and Myths
● Latinos as a group are often assumed to be
unwanted and unskilled newcomers, taking jobs by
being willing to accept lower pay.
One Family
The limits of “model” myth
Kang, Dasgupta, Yogeeswaran, & Blasi (2010)
Definition: Implicit Bias
 Implicit bias refers to the automatic association
of stereotypes or attitudes toward particular
groups.
 A person can have deeply held conscious
beliefs that all people should be treated fairly
regardless of race and still have implicit biases.
Implicit bias from “real world” behaviors
to systemic barriers
Implicit Bias and micro-aggressions
Addressing Implicit Bias
 Reducing Bias by
Breaking
Prejudice Habit
(Devine et al. 2012)
 Bias Override by
changing systems
and practices (Kang
et al. 2012)
Racial Anxiety
 Worry or concern that people have about or
during inter-racial interactions.
 Experienced by people of color as anxiety that
they will be the subject of discrimination and
hostile or distant treatment.
 Experienced by whites as anxiety that they will
be assumed to be racist and will be met with
distrust or hostility.
Solutions
Unlocking the Racial Paradox
Dominating the Narrative Court
Free
Market
Government
is inefficient
Government
impedes
competition
Government
is Corrupt
Wealth
Trickles Down
Limited
Government
Personal
Responsibility
Meritocracy
Ahistorical
Race
Doesn’t
Matter
Individual
Acts Not
Systemic
Bias is
Conscious
and
Intentional
Colorblindness
Ahistorical
and without
context
Meritocracy
Limited
Government
Personal
Responsibility
Our Response:
Current Race Lenses
 History and Structural Racism
 White Privilege and White Supremacy
 Shared Values
 Implicit Bias
Goal: activate motivation to be fair
prime US not THEM
allow ambivalence; don’t
reduce their opposition to
prejudice.
focus on values, not
policies or programs
expressing empathy in
charged moments reduces
anxiety
be hard on institutions,
soft on people.
affirm audience’s
humanity
assume a desire to learn –
increase emotional
intelligence
Goal: decrease racial anxiety
Name anxiety but don’t
leave people with
anxiety/anger
not talking about race
allows implicit bias to
increase and affect behavior
Acknowledge progress
made over the years
avoid binary traps
Create empathy through
familiarity, humanizing
stories, and contextualize
affirm confidence in inter-
racial relationships
don’t lead with disparities
LEAD with EVIDENCE
and solutions
Contact Us:
alexis@perception.org
rachel@perception.org
Time for Feedback
On the back of your six word story card...share:
- Something you realized you’re already doing well.
- Something you learned or could do better.
Or….
A tool you wished the presenters would have shared.
35
11,000+
36
Demographics and Shared Fate
53% 51%
45%
36%
4% 4%
6%
7%
24% 25% 29%
36%
5% 5% 5% 6%
1% 1% 1% 1%
14% 14% 14% 13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2012 2015 2030 2050
African American
American Indian
Asian and Pacific Islander
Latino
Two or More Races
White
37
Economic Impact of Equity
14
14.2
14.4
14.6
14.8
15
15.2
2005 2006 2007 2008 2009
In trillions
United States Gross Domestic Product (GDP)
38
• “It’s Time to Talk” – Meet with diverse
stakeholders before presenting the
data.
• Acknowledge and define implicit and
systemic bias.
• Show difference across places as well
as races.
• Have the conversation before an
incendiary event, not just because of it.
• Present the data in the context of
conversation about large forces at
work.
• Keep the conversations going.
Conversation – Data – Conversation
39
Kate Shatzkin, The Annie E. Casey Foundation,
kshatzkin@aecf.org
Rebecca Noricks, W.K. Kellogg Foundation,
rebecca.noricks@wkk.org
Diane Camper, Public Welfare Foundation,
dcamper@publicwelfare.org
Contact Us
42

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Let's Talk About Race

  • 1. Let’s Talk About Race: Communicating Effectively for Social Change After Baltimore and Ferguson Friday, Oct. 2, 10:15 to 11:15 a.m.
  • 2. If you’re tweeting ... Perception Institute @perceptioninst Alexis: @alexismcgill Rachel: @RDGperception Annie E. Casey Foundation @AECFNews Kate: @kateshatzkin W.K. Kellogg Foundation @wk_kellogg_fdn Rebecca: @bexala
  • 3. Six Word Story In six words, express how your foundation includes or does not include race or racial disparities as part of your mission and messaging.
  • 4. The Challenge of Race Talk
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  • 8. Talk Race and YOU are the Racist!
  • 9. Good People, Bad Media  Media Consolidation  Media Centralizes Information  False Equivalence v Critical Analysis  Race and the Pundit Class
  • 10. Good People, Racial Bias  Racial Polarization  Racial Segregation  Racial Anxiety  Racial Moments Matter
  • 12. Our Brains in Action: Creating Associations (The Stroop Test) Blue Blue Green Please state the color of the text. Black Red Green Blue Black Blue Black Red Green Green Green Red Black
  • 13. The subconscious makes sense of what we perceive by: 1. Filling in gaps 2. Sorting into categories 3. Creating associations Together, these processes become habits. Making Meaning
  • 15. Muslims and Arab Americans
  • 16. Stereotypes and Myths ● Latinos as a group are often assumed to be unwanted and unskilled newcomers, taking jobs by being willing to accept lower pay.
  • 18. The limits of “model” myth Kang, Dasgupta, Yogeeswaran, & Blasi (2010)
  • 19. Definition: Implicit Bias  Implicit bias refers to the automatic association of stereotypes or attitudes toward particular groups.  A person can have deeply held conscious beliefs that all people should be treated fairly regardless of race and still have implicit biases.
  • 20. Implicit bias from “real world” behaviors to systemic barriers
  • 21. Implicit Bias and micro-aggressions
  • 22. Addressing Implicit Bias  Reducing Bias by Breaking Prejudice Habit (Devine et al. 2012)  Bias Override by changing systems and practices (Kang et al. 2012)
  • 23. Racial Anxiety  Worry or concern that people have about or during inter-racial interactions.  Experienced by people of color as anxiety that they will be the subject of discrimination and hostile or distant treatment.  Experienced by whites as anxiety that they will be assumed to be racist and will be met with distrust or hostility.
  • 26.
  • 28. Free Market Government is inefficient Government impedes competition Government is Corrupt Wealth Trickles Down Limited Government Personal Responsibility Meritocracy Ahistorical
  • 30. Our Response: Current Race Lenses  History and Structural Racism  White Privilege and White Supremacy  Shared Values  Implicit Bias
  • 31. Goal: activate motivation to be fair prime US not THEM allow ambivalence; don’t reduce their opposition to prejudice. focus on values, not policies or programs expressing empathy in charged moments reduces anxiety be hard on institutions, soft on people. affirm audience’s humanity assume a desire to learn – increase emotional intelligence
  • 32. Goal: decrease racial anxiety Name anxiety but don’t leave people with anxiety/anger not talking about race allows implicit bias to increase and affect behavior Acknowledge progress made over the years avoid binary traps Create empathy through familiarity, humanizing stories, and contextualize affirm confidence in inter- racial relationships don’t lead with disparities LEAD with EVIDENCE and solutions
  • 34. Time for Feedback On the back of your six word story card...share: - Something you realized you’re already doing well. - Something you learned or could do better. Or…. A tool you wished the presenters would have shared.
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  • 37. Demographics and Shared Fate 53% 51% 45% 36% 4% 4% 6% 7% 24% 25% 29% 36% 5% 5% 5% 6% 1% 1% 1% 1% 14% 14% 14% 13% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2012 2015 2030 2050 African American American Indian Asian and Pacific Islander Latino Two or More Races White 37
  • 38. Economic Impact of Equity 14 14.2 14.4 14.6 14.8 15 15.2 2005 2006 2007 2008 2009 In trillions United States Gross Domestic Product (GDP) 38
  • 39. • “It’s Time to Talk” – Meet with diverse stakeholders before presenting the data. • Acknowledge and define implicit and systemic bias. • Show difference across places as well as races. • Have the conversation before an incendiary event, not just because of it. • Present the data in the context of conversation about large forces at work. • Keep the conversations going. Conversation – Data – Conversation 39
  • 40.
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  • 42. Kate Shatzkin, The Annie E. Casey Foundation, kshatzkin@aecf.org Rebecca Noricks, W.K. Kellogg Foundation, rebecca.noricks@wkk.org Diane Camper, Public Welfare Foundation, dcamper@publicwelfare.org Contact Us 42