This document discusses trends in online recruitment, including the growth of mobile, personalization, and social media. It notes that online searches and spending on recruitment advertising are increasing significantly. It outlines how personalization techniques can improve relevance for job seekers. It also highlights the growing importance of social media platforms, noting that people of all ages are using these channels. The document advocates that recruiters adapt to these trends by developing a mobile-friendly presence, learning personalization strategies, and engaging job seekers through social media.

1. Recruitment 2.0: Mobile, Personalisation & Social By Ciarán Norris, SEO & Social Media Director, Altogether Digital

4. Context/ Online Searches for Jobs

5. Context/ Online Searches for Jobs 146,612 job part time 153,146 job nhs 164,388 engineering job 165,064 government jobs 183,295 teaching jobs 192,861 job search 204,705 graduate jobs 244,444 sales jobs 265,510 it jobs 471,545 job centre 3,446,727 jobs (Estimated Google, Yahoo & MSN) Monthly Search Volume Keyword Suggestions

6. Context / How To… Source: Hitwise UK Based on share of UK Internet searches that include the words "how to“: Four weeks to 4th August 2007 Volume Success Rate Search Term Rank 68.31% 0.06% How to get to 10. 76.92% 0.07% How to save a life lyrics 9. 92.33% 0.07% How to lose weight 8. 85.63% 0.07% How to draw 7. 58.70% 0.08% How to make money 6. 81.53% 0.09% How to kiss 5. 78.57% 0.09% How to get a six pack 4. 64.47% 0.17% How to 3. 79.84% 0.17% How to have sex 2. 94.53% 0.25% How to write a cv 1.

8. The Market / Advertising 2006 11.4% Total advertising market £17.6bn Source: PricewaterhouseCoopers / Advertising Association / Internet Advertising Bureau / WARC / Radio. Advertising Bureau. Directories are estimated.

9. The Market/ Online Marketing Spend 2006 Source: PricewaterhouseCoopers / Internet Advertising Bureau / WARC IAB estimates for actual ad spend by format are based on samples of categorised revenue from key IAB members provided by PwC. Data excludes unclassified figures. £321.5m £20.1m £14.0m £73.2 £15.8 £9.1 £17.5m £ 215.2m £133.2m £30.6m £1,165.6m

10. Search as Part of the Marketing Mix / Potential Impact Achieving positions above the fold will typically yield the following share of searches:- Source: Research Following AOL Data Release, 2006 42% 1 12% 2 8% 3 6% 4

11. MOBILE

13. Recruitment 2.0 / Mobile

14. Recruitment 2.0 / Mobile

15. Recruitment 2.0 / Mobile

17. PERSONALISATION

21. Personalisation / It Starts Here…

22. Personalisation / It Starts Here…

23. SOCIAL MEDIA

26. Social Media / Not Just For Kids Percent Composition of Total Unique Visitors, Aug 2006 Total U.S. – Home/Work/University Locations Source: comScore Media Metrix 7.3 8.1 7.6 11.0 18.0 Persons: 55+ 35.6 34.5 33.5 40.6 38.5 Persons: 35-54 11.0 28.2 8.6 16.7 14.5 Persons: 25-34 15.5 15.6 34.0 18.1 11.3 Persons: 18-24 20.3 10.6 14.0 11.9 9.6 Persons: 12-17 100.0 100.0 100.0 100.0 100.0 Total Audience 8,066 1,043 14,782 55,778 173,407 Unique Visitors (000) Xanga Friendster Facebook MySpace Total Internet Percent (%) Composition of Unique Visitors Demographic Profile of Visitors to Select Social Networking Sites

28. Social Media / Increase User Interaction % % of total time spent online in the United States – December 2006 Source: Compete.com 12% of time spent online is on MySpace

29. Social Media / Top Sites by Visitors Hitwise UK Websites with the Largest Growth in Market Share of Visits Among the Top 100 News and Media Websites. Comparing January 2007 and January 2006 61% www.computeractive.co.uk Computer Active 68% www.dailymail.co.uk Daily Mail 72% www.xcweather.co.uk UK W nd Map 88% www.blackwell-synergy.com Blackwell Synergy 94% www.metro.co.uk Metro.co.uk 105% uk.news.yahoo.com Yahoo! UK & Ire and News 160% uk.weather.yahoo.com Yahoo! UK & Ire and Weather 198% www.weather.com Weather.com 255% www.cnet.com CNET 456% www.digg.com Digg.com Market Share Domain Name

30. Social Media / Changing Behaviour Source: Hitwise UK % % Funny Videos YouTube Percentage share of UK internet searches

31. Social Media / Increase User Interaction Pages per visit Mar 06 May 06 Jul 06 Sep 06 Nov 06 Jan 07 Mar 07 Source: complete.com usatoday.com

32. Social Media / Brand Engagement

33. Social Media / Brand Engagement

34. Social Media / Brand Engagement

35. Social Media / Brand Engagement 13,000 visitors

37. Social Media / Provide Answers

38. Social Media / Be Where They Are

39. Social Media / Be Where They Are

40. Social Media / Be Where They Are

42. A Vision SEARCH TIME KEYWORD SEARCH 4D SEARCH

43. A Vision SEARCH Preferences Recommendations USER PROFILE LOCATION TIME KEYWORD SEARCH GPS Tagging GPS Positioning Voice Recognition 4D SEARCH

45. Ciarán Norris, SEO & Social Media Director, ciaran.norris@altogetherdigital.com