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Social Media Primer For Business
The document discusses the transformative impact of social media on business, emphasizing that a brand's identity is shaped by public perception rather than solely by the company's statements. It highlights the importance of engaging with consumers through social networks and blogging as a strategy for building reputation, gaining insights, and fostering community. Additionally, it stresses the need for businesses to adapt their communication strategies in the digital age to effectively leverage social media and enhance relationships with their audience.
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Social Media Primer For Business
- 1. Social Media Primer for Business keithburtis.com
- 2.
- 3. Nearly the Year 2010
- 4. The hierarchy is Crumbling We Are All Connected
- 5. Millions Entering SocialNetworks The Web has given EVERYONE a voice!
- 6. Growth of SocialNetworks alone is growing at 1300% a Month!
- 7. Social Media isSuccessful because it is not about the technology Image Credit: Wikipedia It’s about being human
- 8. Who is Talkingabout you? Employees Customers Friends Relatives Competitors
- 9. maybe it’s timeto join the party?
- 10.
- 11. FACT Your brand isno longer what you say it is
- 12. FACT Your brand is no longer what you say it is Your brand is Googles Perception of who you are....
- 13. FACT Your brand is no longer what you say it is Your brand is Googles Perception of who you are.... Your brand is what people are saying about you when your not listening.....
- 14. Where do you Research... Major Purchases? Historical information? Technology? Market Opportunities? Competitors? Clients?
- 17. Gobbled up 90%of search in 2008!
- 18. Gobbled up 90%of search in 2008! Google Market Cap Now Bigger than General Electric
- 19.
- 20. FACT Online Purchasing isup over 200% every year for the last 5 years!
- 21. Google Ranks on: DomainAge Recency Relevancy Inbound & Outbound Links
- 22. Social media is: AlwaysRecent! Relevant to the Reader! (Opt in) Indexed by Search Engines! Great for building reputation and brand awareness worth talking about!
- 23. Are you easilyLocated on Google? Lets See????
- 24. Be listed abovethe fold! Blog/Social Media Are potential members finding what they need?
- 25. What Does Google see in you?
- 26. Is your Web Presenceall about you?
- 27.
- 28. FACT 62% OF PEOPLETRUST THE RECOMMENDATION OF A COMPLETE STRANGER ON THE WEB OVER TRADITIONAL COMMERCIAL ADVERTISING ~FORRESTER RESEARCH 2009
- 29.
- 30. FACT According toa global survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the studies respondents. ~AC NIELSON 2008
- 31. FACT According toa global survey of 26,486 Internet users in 47 markets, consumer recommendations are the most credible form of advertising among 78% of the studies respondents. ~AC NIELSON 2008 Are you enabling your customers to review and recommend your products and services?
- 32. Consumer Shift of Power & Trust Social Networks Product Reviews Comments Niche Influencers Blogs Microblogs
- 33. Don’t be afraidof the Tools!
- 34. 10 Reasons toBlog 1. Search Engine Marketing 2. Direct Communications 3. Personal Branding 4. Competitive Differentiation. 5. Relational Marketing. 6. Exploit the Niches. 7. Media & Public Relations. 8. Position Yourself as an Expert. 9. Reputation Management. 10. Low cost.
- 35. FACT Strategically Planned Bloggingprovides Unplanned Opportunity
- 36. FACT Strategically Planned Bloggingprovides Unplanned Opportunity Every Business opportunity came from blogging & Social Channels.
- 37. FACT Strategically Planned Bloggingprovides Unplanned Opportunity Relatively Unknown in the Arts Every Business opportunity came from blogging & Social Channels.
- 38. FACT Strategically Planned Bloggingprovides Unplanned Opportunity Relatively Unknown in the Arts Completely maxxed out on time for a side business Every Business opportunity came from blogging & Social Channels.
- 39. FACT Strategically Planned Bloggingprovides Unplanned Opportunity Relatively Unknown in the Arts Completely maxxed out on time for a side business Helping Arts Organizations with their Web Presence Every Business opportunity came from blogging & Social Channels.
- 40. FACT Strategically Planned Bloggingprovides Unplanned Opportunity Relatively Unknown in the Arts Completely maxxed out on time for a side business Helping Arts Organizations with their Web Presence Growing massive developer Communities at Best Buy Every Business opportunity came from blogging & Social Channels.
- 41. FACT Strategically Planned Bloggingprovides Unplanned Opportunity Relatively Unknown in the Arts Completely maxxed out on time for a side business Helping Arts Organizations with their Web Presence Growing massive developer Communities at Best Buy Starting my own consulting practice Every Business opportunity came from blogging & Social Channels.
- 42. Blogging Wordpress is my tool of Choice Free Easy to Update Search Engine Optimized Ability to Auto-update Social Networks Creates Home Base
- 43. Blogging best Practices Call to Action Value Add
- 44. Blogging best Practices Call to Action Value Add Write what you know
- 45. Blogging best Practices Call to Action Value Add Write what you know Create a Call to Action
- 46. Blogging best Practices Call to Action Value Add Write what you know Create a Call to Action Provide Value
- 47. Blogging best Practices Call to Action Value Add Write what you know Create a Call to Action Provide Value Demonstrate Knowledge
- 48.
- 49. Understanding RSS Real Simple Syndication
- 50. Benefits of RSS AggregateAll related Information to one place Be notified as soon as new information arrives Easy to syndicate your content to ANYONE who wants it Real Time Search (Strategic Stalking)
- 51. Real Time News& Conversation Keyword Tracking Focus groups at the tip of your fingers Competitive Analysis Instant information Like Minded Individuals Network in your Pocket Traffic Generation Visibility Potential for Collaboration Mobile Demonstration of Knowledge Personal Branding LISTENING
- 52.
- 53. facebook Uber targeted Advertising Networking Lead generation Viral Effect Facebook Fan Pages Access Unlimited Distribution Test Creatives Real Time Conversation (Market Pulse) Reach
- 54. Network Valuation? 1,000,000+ Members
- 55. Keith’s Top 10List 1. Never Approach a network or individual in a network with a greedy one sided agenda . . www KeithBurtis com
- 56. Keith’s Top 10List 2. The onset of the digital revolution will forever change the way we communicate and do business. . . www KeithBurtis com
- 57. Keith’s Top 10List 3. Utilize toolsets that help you best communicate your message. . . www KeithBurtis com
- 58. Keith’s Top 10List 4. Sharing in online community spaces can often bring valuable market research and Exposure. . . www KeithBurtis com
- 59. Keith’s Top 10List 5. Opportunity is born of creating consistent value for others while remaining true to yourself. . . www KeithBurtis com
- 60. Keith’s Top 10List 6. When customers can interact with the people creating a product or offering a service the perceived value is almost always greater . . www KeithBurtis com
- 61. Keith’s Top 10List 7. Scale and Build Community One Relationship at a time . . www KeithBurtis com
- 62. Keith’s Top 10List 8. Tactics and Objectives must play nice together . . www KeithBurtis com
- 63. Keith’s Top 10List 9. Soft Social Metrics Must Correlate Back to hard Business ROI . . www KeithBurtis com
- 64. Keith’s Top 10List 10. For Social media to grow; professionals must be able to speak fluent in social spaces and be able to translate that back in the boardroom! . . www KeithBurtis com
- 65. Keith’s Top 10List PASSION!!! Be passionate or go home . . www KeithBurtis com
- 66. Education & Explorationof Social Media & Emerging Technologies Education Strategy Implementation Follow Through 716-464-8938 www.keithburtis.com