This is a custom presentation that I gave for the Organizational Development Group of WNY. A Social Media Business Primer. Most folks were relatively new to the space and we started from scratch.

1. Social Media Primer
for Business
keithburtis.com

2. keithburtis.com

3. Nearly the Year
2010

4. The hierarchy is
Crumbling
We Are All Connected

5. Millions Entering
Social Networks
The Web has given EVERYONE a voice!

6. Growth of Social Networks
alone is growing at 1300% a Month!

7. Social Media is Successful because it is not about the
technology
Image Credit: Wikipedia
It’s about being human

8. Who is Talking about
you?
Employees
Customers
Friends
Relatives
Competitors

9. maybe it’s time to join the party?

10. FACT

11. FACT
Your brand is no longer what you say it is

12. FACT
Your brand is no longer what you say it is
Your brand is Googles Perception of who you are....

13. FACT
Your brand is no longer what you say it is
Your brand is Googles Perception of who you are....
Your brand is what people are saying about you when your
not listening.....

14. Where do you
Research...
Major Purchases?
Historical information?
Technology?
Market Opportunities?
Competitors?
Clients?

17. Gobbled up 90% of search in 2008!

18. Gobbled up 90% of search in 2008!
Google Market Cap Now Bigger than General Electric

19. FACT

20. FACT
Online Purchasing is up over 200% every year for
the last 5 years!

21. Google Ranks on:
Domain Age
Recency
Relevancy
Inbound & Outbound Links

22. Social media is:
Always Recent!
Relevant to the Reader! (Opt in)
Indexed by Search Engines!
Great for building reputation and brand
awareness worth talking about!

23. Are you easily Located on Google?
Lets See????

24. Be listed above the
fold!
Blog/Social
Media
Are potential members finding what they need?

25. What Does Google
see in you?

26. Is your Web
Presence all about
you?

27. FACT

28. FACT
62% OF PEOPLE TRUST THE RECOMMENDATION OF
A COMPLETE STRANGER ON THE WEB OVER
TRADITIONAL COMMERCIAL ADVERTISING
~FORRESTER RESEARCH 2009

29. FACT

30. FACT
According to a global survey of 26,486 Internet users in 47 markets,
consumer recommendations are the most credible form of advertising
among 78% of the studies respondents.
~AC NIELSON 2008

31. FACT
According to a global survey of 26,486 Internet users in 47 markets,
consumer recommendations are the most credible form of advertising
among 78% of the studies respondents.
~AC NIELSON 2008
Are you enabling your customers to review and recommend
your products and services?

32. Consumer Shift of
Power & Trust
Social Networks
Product Reviews
Comments
Niche Influencers
Blogs
Microblogs

33. Don’t be afraid of the Tools!

34. 10 Reasons to Blog
1.
Search Engine Marketing
2.
Direct Communications
3.
Personal Branding
4.
Competitive Differentiation.
5.
Relational Marketing.
6.
Exploit the Niches.
7.
Media & Public Relations.
8.
Position Yourself as an Expert.
9.
Reputation Management.
10.
Low cost.

35. FACT
Strategically Planned Blogging provides Unplanned Opportunity

36. FACT
Strategically Planned Blogging provides Unplanned Opportunity
Every Business opportunity came from blogging
& Social Channels.

37. FACT
Strategically Planned Blogging provides Unplanned Opportunity
Relatively Unknown in the Arts
Every Business opportunity came from blogging
& Social Channels.

38. FACT
Strategically Planned Blogging provides Unplanned Opportunity
Relatively Unknown in the Arts
Completely maxxed out on time for a side business
Every Business opportunity came from blogging
& Social Channels.

39. FACT
Strategically Planned Blogging provides Unplanned Opportunity
Relatively Unknown in the Arts
Completely maxxed out on time for a side business
Helping Arts Organizations with their Web Presence
Every Business opportunity came from blogging
& Social Channels.

40. FACT
Strategically Planned Blogging provides Unplanned Opportunity
Relatively Unknown in the Arts
Completely maxxed out on time for a side business
Helping Arts Organizations with their Web Presence
Growing massive developer Communities at Best Buy
Every Business opportunity came from blogging
& Social Channels.

41. FACT
Strategically Planned Blogging provides Unplanned Opportunity
Relatively Unknown in the Arts
Completely maxxed out on time for a side business
Helping Arts Organizations with their Web Presence
Growing massive developer Communities at Best Buy
Starting my own consulting practice
Every Business opportunity came from blogging
& Social Channels.

42. Blogging
Wordpress is my tool of Choice
Free
Easy to Update
Search Engine Optimized
Ability to Auto-update Social Networks
Creates Home Base

43. Blogging best Practices
Call to Action
Value Add

44. Blogging best Practices
Call to Action
Value Add
Write what you know

45. Blogging best Practices
Call to Action
Value Add
Write what you know
Create a Call to Action

46. Blogging best Practices
Call to Action
Value Add
Write what you know
Create a Call to Action
Provide Value

47. Blogging best Practices
Call to Action
Value Add
Write what you know
Create a Call to Action
Provide Value
Demonstrate Knowledge

48. Behind the Scenes

49. Understanding RSS
Real Simple Syndication

50. Benefits of RSS
Aggregate All related Information to one
place
Be notified as soon as new information arrives
Easy to syndicate your content to ANYONE
who wants it
Real Time Search (Strategic Stalking)

51. Real Time News & Conversation Keyword Tracking
Focus groups at the tip of your fingers Competitive Analysis
Instant information Like Minded Individuals
Network in your Pocket Traffic Generation
Visibility Potential for Collaboration
Mobile Demonstration of Knowledge
Personal Branding LISTENING

52. Open Structure
www.tweetdeck.com

53. facebook
Uber targeted Advertising Networking
Lead generation Viral Effect
Facebook Fan Pages Access
Unlimited Distribution
Test Creatives
Real Time Conversation
(Market Pulse)
Reach

54. Network Valuation?
1,000,000+ Members

55. Keith’s Top 10 List
1. Never Approach a network
or
individual in a network
with a greedy one sided
agenda
. .
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56. Keith’s Top 10 List
2. The onset of the digital
revolution will forever
change the way we
communicate and do
business.
. .
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57. Keith’s Top 10 List
3. Utilize toolsets that help
you best communicate
your message.
. .
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58. Keith’s Top 10 List
4. Sharing in online
community spaces can
often bring valuable
market research and
Exposure.
. .
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59. Keith’s Top 10 List
5. Opportunity is born of
creating consistent value
for others while remaining
true to yourself.
. .
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60. Keith’s Top 10 List
6. When customers can
interact with the people
creating a product or
offering a service the
perceived value is almost
always greater
. .
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61. Keith’s Top 10 List
7. Scale and Build
Community One
Relationship at a time
. .
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62. Keith’s Top 10 List
8. Tactics and Objectives
must play nice together
. .
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63. Keith’s Top 10 List
9. Soft Social Metrics
Must Correlate Back to
hard Business ROI
. .
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64. Keith’s Top 10 List
10. For Social media to
grow; professionals must
be able to speak fluent in
social spaces and be able
to translate that back in
the boardroom!
. .
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65. Keith’s Top 10 List
PASSION!!!
Be passionate or go home
. .
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66. Education & Exploration of Social Media & Emerging Technologies
Education
Strategy
Implementation
Follow Through
716-464-8938 www.keithburtis.com