This document discusses how to amplify a brand using social media and public relations. It recommends listening to online conversations, finding target audiences and relevant media, understanding social media tools, identifying key influencers, defining a brand voice, creating and sharing content, and measuring results. Case studies show how Yankee Candle and Dancing Deer Baking Co. leveraged these strategies to increase sales, reach, and customer acquisition through partnerships, deals, contests, and social campaigns.
451 Marketing partner and head of public relations, Tom Lee, discusses the need for a holistic approach to social media in the digital age in this free workshop.
In this 451 Marketing Webinar, we’ll share the tools (free and premium) and numbers that today’s marketer need to evaluate, plan, and measure their search marketing and social media campaigns.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
Contests and promotions are a great way to boost brand awareness both online and off. Social media platforms such as Facebook, Pinterest and Instagram offer exciting ways for your audience to get engaged with your brand online. But, you have to follow the rules and best practices or you run the risk of getting your contest booted (by the platform) or ignored (by your fans).
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
451 Marketing partner and head of public relations, Tom Lee, discusses the need for a holistic approach to social media in the digital age in this free workshop.
In this 451 Marketing Webinar, we’ll share the tools (free and premium) and numbers that today’s marketer need to evaluate, plan, and measure their search marketing and social media campaigns.
AJ Gerritson, Founder of 451 Marketing and thought leader in the social media and digital public relations space, will teach attendees how to acquire fans, foster interaction and conversation, and convert these interactions into foot traffic in this free webinar. Using industry statistics, step-by-step instructions, and industry case studies, AJ will teach attendees how to optimize their Facebook presence and interactions to create new business and convert current customers into digital brand evangelists.
Contests and promotions are a great way to boost brand awareness both online and off. Social media platforms such as Facebook, Pinterest and Instagram offer exciting ways for your audience to get engaged with your brand online. But, you have to follow the rules and best practices or you run the risk of getting your contest booted (by the platform) or ignored (by your fans).
As social media becomes more ingrained in your business, a solid social strategy can be complicated. How can you keep up with what works best in today’s constantly changing environment?
In this presentation you'll learn tips from the pros on growing your social media strategy. We’ll cover top 10 tips that successful brands follow, and explore best practices for taking social media to the next level as your social footprint grows.
That's the Wrong Question: An Introduction to Social Media AnalyticsAmy Vernon
Too often in trying to quantify our social media efforts, we get tripped up by asking the wrong questions. Here's a guide to the questions you *should* be asking and how you can begin to make sense of your social media analytics.
How can you analyze what people are sharing and engaging with on Facebook? Up until recently this was not possible, but now it is with Facebook Topic Data.
In this presentation we'll cover what this means for the world of marketing (and doing business in general). We’ll also cover ways you can analyze Facebook Topic data – and turn it into actionable intelligence – through Sysomos Scout.
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
This presentation explains how brands can mine social media data, both text and images, in order to find insights about your customers and markets that can provide real business value.
Sysomos Monthly Webinar July - Social Listening 101Sysomos
Let’s face it: we don’t all have the luxury of being an established brand with a well-polished social strategy and regular influx of mentions. But all it takes is a little know-how to gain that elusive competitive advantage – by effectively using social media monitoring.
What you’ll learn:
Find out where people are talking about your industry most.
Identify the good the bad and the ugly for what customers are saying.
Get ahead and insert your company in areas where competitors drop the ball.
Break free of looking at static social metrics vs the big picture.
Learn about use cases from brands that have been there, done it, and seen success.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/social-listening-101
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. But there’s no denying that B2B social media is tricky. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Listen, B2B brands quite literally can’t afford to shy away from social media anymore. UPS has successfully turned social data into a revenue driver because they understood that audience research would help elevate their strategy, provide data-driven recommendations and make a greater impact on the overall business and revenue. In this B2B spotlight, UPS discusses their social strategy applicable to key business objectives far and wide. You’ll learn:
How to find your niche in the conversation and use storytelling to resonate with your audience
How to proactively steer the conversation through curated authentic content
How organic social is still relevant to overall strategy objectives
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
The numbers are in and your organic reach on Facebook is declining. So what does this mean? The free ride is over. In this presentation we discuss the new reality of reaching people on Facebook and how your brand can effectively connect with your customers. Topics include:
• The decline of Facebook reach
• Facebook’s advertising capabilities
• How to get the most bang for your buck with Facebook advertising
• Utilizing user generated content to engage your audience in an authentic way
• Serving up relevant messaging to the right people
You can watch the webinar recording here: http://info.momentfeed.com/authenticity-matters-1-on-demand.html
Should Your Company Use Social Media Marketing?Sallie Burnett
Everyone is talking about social media. Your competitors may have launched a blog, Facebook page or Twitter account. What kind of “homework” should you do before you take the plunge into the social media waters?
Falcon.io Opening Keynote - State of Digital Marketing & PRFalcon.io
CEO & Founder of Falcon.io, Ulrik Bo Larsen focusses on how marketers across the globe think about digital marketing and PR, what’s working, how the industry is changing, and more.
LeadsCon Las Vegas 2017: Low CPA Strategies with Social Media to Generate LeadsPower Digital Marketing
This was Nick Bjorn Slettengren's LeadsCon 2017 presentation on lead generation using social media. The talk was centered around using low cost per acquisition (CPA) strategies to generate leads using social media. The presentation showcases social media tools and strategies used to gain influence, convert leads, and measure more efficiently.
Alister Toma Strategies for Real Estate DevelopmentAlister Toma
Alister Toma - The real estate industry in Metro Vancouver, and across the province of B.C., holds steady despite new regulations and market fluctuations. https://www.behance.net/alistertoma_
In a stressed economy, marketing budgets are usually the first to feel the pinch. When times are tough, companies are forced to re-evaluate their current marketing campaigns and increasingly demand higher ROI from their marketing teams. When executed in a thoughtful manner, investing in traditional public relations can have a dramatic effect on your brand’s bottom line.
Want to learn how traditional and emerging public relations tactics can affect your bottom line? AJ Gerritson, 451 Marketing Founding Partner, will outline the key elements of a well-planned and integrated public relations campaign in this free webinar. Attendees will gain an understanding of how to leverage both traditional and digital public relations tactics to reach their target audience and increase their bottom line.
In a stressed economy, marketing budgets are usually the first to feel the pinch. When times are tough, companies are forced to re-evaluate their current marketing campaigns and increasingly demand higher ROI from their marketing teams. When executed in a thoughtful manner, investing in traditional public relations can have a dramatic effect on your brand’s bottom line.
Want to learn how traditional and emerging public relations tactics can affect your bottom line? AJ Gerritson, 451 Marketing Founding Partner, will outline the key elements of a well-planned and integrated public relations campaign in this free webinar. Attendees will gain an understanding of how to leverage both traditional and digital public relations tactics to reach their target audience and increase their bottom line.
That's the Wrong Question: An Introduction to Social Media AnalyticsAmy Vernon
Too often in trying to quantify our social media efforts, we get tripped up by asking the wrong questions. Here's a guide to the questions you *should* be asking and how you can begin to make sense of your social media analytics.
How can you analyze what people are sharing and engaging with on Facebook? Up until recently this was not possible, but now it is with Facebook Topic Data.
In this presentation we'll cover what this means for the world of marketing (and doing business in general). We’ll also cover ways you can analyze Facebook Topic data – and turn it into actionable intelligence – through Sysomos Scout.
The Ultimate Guide to using Social Media Media AnalyticsSocialmetrix
How to get insights from quantitative data to improve your
social media performance.
-How do you measure social media?
-How to use quantitative data to improve your Audience.
-How to use your social analytics to create a Content MKT Strategy for social media.
-How to use quantitative data to improve your engagement.
-How to get valuable insights from your Competitors Analytics.
-How to get valuable insights from your Campaign Analytics.
This presentation explains how brands can mine social media data, both text and images, in order to find insights about your customers and markets that can provide real business value.
Sysomos Monthly Webinar July - Social Listening 101Sysomos
Let’s face it: we don’t all have the luxury of being an established brand with a well-polished social strategy and regular influx of mentions. But all it takes is a little know-how to gain that elusive competitive advantage – by effectively using social media monitoring.
What you’ll learn:
Find out where people are talking about your industry most.
Identify the good the bad and the ugly for what customers are saying.
Get ahead and insert your company in areas where competitors drop the ball.
Break free of looking at static social metrics vs the big picture.
Learn about use cases from brands that have been there, done it, and seen success.
To view all sysomos webinar and sign up for future ones please visit sysomos.com/webinars.
If you'd like to view a recording of this webinar please visit sysomos.com/webinars/social-listening-101
Unlocking Insights With Facebook Topic DataSysomos
Facebook topic data, valuable information that marketers and businesses can use to support their social strategies, has long been unrealistic. The ability to gain actionable insights from the entirety of the world’s largest social network has eluded companies due to limited openness of public data feeds. However, with the recent release of Facebook topic data – an aggregated and anonymous Facebook data feed – this is all changing.
Marketers and businesses are now more eager than ever to find ways to use this rich and unique data source to gain insights that will help them make informed business decisions to give them a market and competitive advantage. At Sysomos, we’ve built our newest tool, Scout, to help you do just that.
In this presentation we’ll take you through five practical use cases on how you can easily use Scout to analyze Facebook topic data to help you support your social strategies with deep and meaningful insights.
We'll cover Scout use cases on:
- Product development
- Market research
- Competitive analysis
- Content marketing
- Audience targeting
Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands. But there’s no denying that B2B social media is tricky. This is especially true if you’re dealing with what may seem like a “boring” or technical product. Listen, B2B brands quite literally can’t afford to shy away from social media anymore. UPS has successfully turned social data into a revenue driver because they understood that audience research would help elevate their strategy, provide data-driven recommendations and make a greater impact on the overall business and revenue. In this B2B spotlight, UPS discusses their social strategy applicable to key business objectives far and wide. You’ll learn:
How to find your niche in the conversation and use storytelling to resonate with your audience
How to proactively steer the conversation through curated authentic content
How organic social is still relevant to overall strategy objectives
Watch On-Demand: https://www.falcon.io/cmp/roi-resources/
The numbers are in and your organic reach on Facebook is declining. So what does this mean? The free ride is over. In this presentation we discuss the new reality of reaching people on Facebook and how your brand can effectively connect with your customers. Topics include:
• The decline of Facebook reach
• Facebook’s advertising capabilities
• How to get the most bang for your buck with Facebook advertising
• Utilizing user generated content to engage your audience in an authentic way
• Serving up relevant messaging to the right people
You can watch the webinar recording here: http://info.momentfeed.com/authenticity-matters-1-on-demand.html
Should Your Company Use Social Media Marketing?Sallie Burnett
Everyone is talking about social media. Your competitors may have launched a blog, Facebook page or Twitter account. What kind of “homework” should you do before you take the plunge into the social media waters?
Falcon.io Opening Keynote - State of Digital Marketing & PRFalcon.io
CEO & Founder of Falcon.io, Ulrik Bo Larsen focusses on how marketers across the globe think about digital marketing and PR, what’s working, how the industry is changing, and more.
LeadsCon Las Vegas 2017: Low CPA Strategies with Social Media to Generate LeadsPower Digital Marketing
This was Nick Bjorn Slettengren's LeadsCon 2017 presentation on lead generation using social media. The talk was centered around using low cost per acquisition (CPA) strategies to generate leads using social media. The presentation showcases social media tools and strategies used to gain influence, convert leads, and measure more efficiently.
Alister Toma Strategies for Real Estate DevelopmentAlister Toma
Alister Toma - The real estate industry in Metro Vancouver, and across the province of B.C., holds steady despite new regulations and market fluctuations. https://www.behance.net/alistertoma_
In a stressed economy, marketing budgets are usually the first to feel the pinch. When times are tough, companies are forced to re-evaluate their current marketing campaigns and increasingly demand higher ROI from their marketing teams. When executed in a thoughtful manner, investing in traditional public relations can have a dramatic effect on your brand’s bottom line.
Want to learn how traditional and emerging public relations tactics can affect your bottom line? AJ Gerritson, 451 Marketing Founding Partner, will outline the key elements of a well-planned and integrated public relations campaign in this free webinar. Attendees will gain an understanding of how to leverage both traditional and digital public relations tactics to reach their target audience and increase their bottom line.
In a stressed economy, marketing budgets are usually the first to feel the pinch. When times are tough, companies are forced to re-evaluate their current marketing campaigns and increasingly demand higher ROI from their marketing teams. When executed in a thoughtful manner, investing in traditional public relations can have a dramatic effect on your brand’s bottom line.
Want to learn how traditional and emerging public relations tactics can affect your bottom line? AJ Gerritson, 451 Marketing Founding Partner, will outline the key elements of a well-planned and integrated public relations campaign in this free webinar. Attendees will gain an understanding of how to leverage both traditional and digital public relations tactics to reach their target audience and increase their bottom line.
Consumer reliance on technology and addiction to social media have changed the way we search, share, and shop. Traditional push marketing and has fallen to the wayside as we become more and more selective about the types of information we consume. In this ever-changing environment, traditional public relations cannot stand alone. While public relations is essential in shaping messaging and establishing relationships, professionals must leverage social media tools and search marketing best practices to ensure that their message is heard.
As partner and head of public relations at 451 Marketing, Tom Lee will offer his unique insight on the importance of fully integrated campaigns in this free webinar. Using examples and case studies, Tom will teach attendees how to connect with customers by controlling how, when, and where their key demographics view their messages and, ultimately, perceive their brand.
Social Media Marketing: Success Stories & Case Studies Vanessa CEO
This seminar analyzes examples of how companies and brands have been able to successfully put the power of social media marketing to advance their business success. The plan for this class is to analyze between 4 and 6 difference cases. Social media sites discussed include: Facebook, LinkedIn, Twitter & YouTube. The goal is also to attempt to help attendees convert their own social media business activity into a potential success stories.
Bill Balderaz spoke to a group at WOSU about measuring your social media presence. Perhaps the most important, and difficult, aspect of marketing is proving value. Once executed, campaigns are tracked and measured to the point of exhaustion. This is especially true with online marketing campaigns. However, many online marketing campaigns and promotions are difficult to measure; creating "more buzz" is not a measurable metric. This discussion will identify which metrics are credible and how to quantify them. In addition, the session will address how to explain the results of complex online marketing campaigns, such as word of mouth episodes.
Developing a Social Media Strategy Workshop 2.16.12451 Marketing
AJ Gerritson, Founding Partner and Social Media Strategist at 451 Marketing, discusses the importance and steps of creating a corporate social media strategy.
VF2018 Workshop: Anatomy of a Deal (FundRazr, FrontFundr, BMW Consulting)Craig Asano
FundRazr is an award-winning online fundraising platform that has helped thousands of people and organizations raise money for causes they care about. FundRazr offers a fundraising platform that is easy to use, inexpensive and readily accessible. FundRazr’s online fundraising platform has helped raise over $115 million for over 140,000 campaigns in dozens of countries around the world. For more information, visit the company's website at www.fundrazr.com.
FrontFundr connects investors and entrepreneurs. Investing in young companies has been limited to angel investors, venture capital firms and wealthy individuals. These investors represent only a fraction of the larger investor community who are excited and have the financial means to participate in growing new companies. FrontFundr uses today’s technology to enable entrepreneurs to raise money from a much larger investor community. This is an opportunity for seasoned investors and the wider public to come together to directly drive innovation and entrepreneurship. With FrontFundr, both experienced and regular investors can exercise positive influence on businesses they would like to see succeed. For more information, visit the company's website at www.frontfundr.com.
Bennett Milner Williams Consulting Ltd. is led by Principal, Victoria Bennett.
With over twenty years’ experience in business-to-business and business-to-consumer marketing in Europe and North America, Victoria has overseen sales, operations, finance, and HR in a spectrum of industries. Victoria has a record of strong commercial success working with major brands including Procter & Gamble, TD Bank, Mars, Tervita, BP, Gushor (a Schlumberger company), ENMAX, and Axia NetMedia.
VanFUNDING 2018 - Anatomy of a successful crowdfunding deal Daryl Hatton
Presentation of success factors of innovative hybrid securities crowdfunding campaigns given at VanFUNDING 2018 conference in Vancouver Canada. Companies discussed include Red Mountain, Very Good Butchers, Vermillion Growers, and Squamish Canyon.
Content Marketing: Greet Your Guests and Boost Your Bookings451 Marketing
Key Takeaways:
- An overview of content marketing
- Why content marketing is important to enhance search results
- How content can strengthen engagement with your guests (and potential guests)
Capturing Customers: Compelling Content for Every Stage of the Sales Cycle
You've taken the first step – you’re creating and sharing branded content with your audience. Now, how can you ensure that you’re reaching and engaging with your audience across the sales and adoption cycle? The types of content used to generate leads aren't necessarily the same that you should use to enhance brand evangelism.
Join EVP of Digital Marketing, Francis Skipper, for this free webinar and learn:
-The different types of content and goals each achieve
-Which types of content to use at each stage of the sales and adoption cycle
-How to build trust using branded content
Taking Control of Content: Why Corporate Communications Should Control Brande...451 Marketing
2014 is the year of content. It's estimated that companies will spend $135 billion on content marketing this year alone. As a communications executive, you know the value of having control over your brand's message. With so many platforms and formats in today's content-heavy landscape, it's important for corporate communications to have ownership over branded content to ensure a united and consistent brand story.
451 Marketing Founding Partner AJ Gerritson explains:
• The importance of content marketing
• Why corporate communications should control content
• How to manage and scale content marketing programs
$118.4 billion was spent on content marketing, video marketing, and social media in 2013. What will be your content marketing focus in 2014?
In this 451 Marketing webinar, our Executive Vice President of Digital Marketing Francis Skipper will share his insights on upcoming trends and strategies to captivate your audience through content marketing.
Walk away from this 451 Marketing webinar with insights on:
- Defining Goals: from brand awareness to lead generation
- Trends in Content: what types of content are most popular?
- Social Platforms: the top channels to focus on in 2014
- Analytics: How to measure the impact of your content marketing efforts
451 Workshop: Content Marketing - Planning for 2014451 Marketing
$118.4 billion will be spent on content marketing, video marketing, and social media in 2013.
Do you have a plan for content marketing in the new year?
Francis Skipper, EVP of Digital Marketing at 451 Marketing, guides you through the steps to crafting a comprehensive content marketing plan for 2014.
Walk away from this 451 Marketing workshop with insights on:
- Defining Goals: from brand awareness to lead generation
- Trends in Content: what types of content are most popular?
- Social Platforms: the top channels to focus on in 2014
- Analytics: How to measure the impact of your content marketing efforts
Planning a content marketing strategy for 2014 - from a workshop hosted by 451 Marketing's Francis Skipper on 12.13.2013 at Westin Copley Place in Boston.
We’ve all heard the battle cries – Traditional marketing is dead! Content is king! But, how do you get started with content marketing? What types of content should you create and how can you ensure that it will ultimately help your brand achieve measurable business goals?
In this 451 Marketing webinar, our EVP of Digital Marketing Francis Skipper will teach you how to craft a content marketing strategy that:
- Provides value to your target audience
- Improves search rankings and social signals
- Drives traffic to your website
- Nurtures leads and drives sales
The Right Way to Remarket: Converting Your Online Audience to Sales451 Marketing
It’s a fact - the vast majority of visitors to your website don’t immediately covert to sales. But, these first time visitors are often only a few steps away from becoming loyal, paying customers. How can you make sure that this prime audience doesn’t forget about your product?
In this webinar, hosted by Executive Vice President Francis Skipper, we’ll discuss how remarketing enables you to increase your online conversions by helping close the deal with customers who were not ready to make a purchase the first time around. Attendees will learn:
What remarketing is and how it works
Why to remarket
Remarketing etiquette – the right way to remarket
Remarketing in action – client case studies
You're Invited: How to Create Buzz and Drive Attendance to Your Event Using ...451 Marketing
Promotion is the key to any successful event. By integrating social media promotions into your event plan, you can maximize attendance, reach your target audience, and build excitement for future events. From hosting an opening event at a new location to a product launch gala, using online promotion can mean the difference between a success and a flop. In this 451 Marketing Webinar, we’ll discuss how to promote a successful event before, during, and following the event. We’ll review best practices, tools, and case studies to ensure attendees walk away with a blueprint for promoting their next event online.
Image-based social media applications including Instagram, Pinterest, and Vine, are an exciting marketing trend for 2013. People naturally connect more quickly and on a deeper level with images than with text, making these platforms an excellent way for businesses to engage with their target audiences.
Want to learn more about how these trendy apps can be used to boost business? Executive Vice President Francis Skipper will teach attendees how they can to show, rather than tell, and integrate image-based social media into their content marketing strategy without exhausting resources. From creating a strategy to re-purposing existing content to share across multiple platforms, attendees will leave with an understanding of popular image-based social media platforms and a blueprint for using them to interact with their audience.
Have you invested in an SEO (search engine optimization) agency or worked to enhance your SEO efforts in-house? Or, are you just experimenting with search for the first time? Understanding the key elements to successful search optimization campaigns is crucial to ensuring that you are visible to your clients online. It not only helps to increase your site traffic and but can help you to increase sales and grow your business over time.
This workshop by Francis Skipper teaches the 10 steps any marketer or business owner can take to ensure that their website is optimized for search. Content to include review of on and off-page ranking factors, Google Analytics, webmaster tools, and server logs.
MASSbuys: Informing and Engaging Your Constituents Using Social Media451 Marketing
Social media isn't just for fun anymore. Social platforms represent new opportunities for collaborative government. Government institutions of all sizes are getting in on the act, using social media tools to share important information among constituents and improve delivery of services. However, implementing these tools in government organizations and non-profits comes with unique challenges. In this workshop, attendees learn how to build a dynamic social media strategy to fostering engagement, community, and sharing.
Content Marketing: How to Successfully Convert Content into Customers451 Marketing
We’ve all heard the battle cries – traditional marketing is dead! Content is king! Savvy consumers are tired of being sold to and marketers need to create a constant flow of new content, from blog posts to social media updates, ebooks to webinars. But, how do you get started? What types of content should you create and how can you ensure that it will ultimately help your brand achieve measurable business goals?
In this 451 Marketing webinar, you’ll learn the steps to planning a dynamic content marketing strategy for your brand. From defining your audience to measuring your results, you’ll learn how to use effective content marketing to improve search rankings, drive traffic to website, and nurture relationships with leads and clients.
How to Create a Dynamic Social Keyword Strategy 2.19.13451 Marketing
When you’re planning marketing communications, it is increasingly important to optimize every outlet that might populate or affect your company’s search results or “digital shelf space.” As social signals become more and more prevalent in determining organic search results and rankings, it’s essential for companies you to create a dynamic keyword strategy for social media campaigns.
Join Max Silver, Social Media Marketing Specialist at 451 Marketing, as he outlines:
The increasing impact of social media on search engine results
How to define the top keywords for your social media campaigns
How to craft and execute your brand’s strategy to enhance posts’ rankings in search engines
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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13. WHAT are people saying about your
brand or product/services?
WHERE are people discussing your
brand or products/services?
WHO is discussing your brand online?
37. 2,000 blog visitors per month
1st page search results for top 20 keywords
8,000+ site visitors per month - 2x more
15-30 leads from website a month
>$2 million in 2 months
40. About The Yankee Candle Company, Inc.
• Leading designer, manufacturer, wholesaler, and retailer of premium scented
candles
• More than 500+ locations and 25,000+ retailers in 48 countries
41. Overview
• Releasing a new limited-time collection, the Stars and Stripes patriotic line
• Needed to raise national awareness among The Yankee Candle demographic in
time for the Memorial Day holiday weekend
42. Overview
• 451 Marketing identified an ideal partner in Tory Johnson, CEO of Women for Hire
and author who appears regularly on ABC’s Good Morning America as its workplace
contributor
• Tory was seeking out brands to feature on Memorial Day Deals segment
46. Approach
• 3 large jar candles from collection for $30 – nearly 60% discount.
• Deal to run for five days – from the Thursday of the feature through to midnight
Monday (Memorial Day).
• Emphasis on the fact that The Yankee Candle Company manufactures its candles
in the USA, another key selling point for the patriotic themed feature.
54. “I just had a customer come in looking for the 3
for $30 deal. She ended up with 12 jars - we
only have 8 God Bless America jars left!! As I
typed this, the customer came back- her friend
wanted 3. As I was helping her to the door, her
other friend called and wanted 6.
A great deal this customer just had to pass
along to everyone she knew!”
-Yankee Candle Retail Employee
55. “Just wanted to let you know that
SALES ARE ON FIRE already this morning
after the GMA segment. Phones are ringing
off the hook, customers are pouring through
our doors, calling their friends, bringing their
friends with them!!!! It’s simply lovely!!!”
-Yankee Candle Retail Employee