Facebook pages provide businesses with an online presence and a way to reach customers. Pages allow businesses to share updates and engage with current and potential customers. Insights data from the page can be analyzed to understand fan growth and engagement, most popular content types and topics, demographics of fans, page views, referrals, and more. This information can be used to inform content strategy and marketing efforts on Facebook.

1. Facebook Pages for Business
Basics
Harsh, Pragmatic Learning

2. Facebook Community
Members (in million) No of users – India #3 after US and Brazil
Penetration of Population – 4.83%
India Rest of World
Penetration of Online Population – 70%
56, 5%
899, 95%

3. Average user is connected to 80 pages, groups
and events
The total no of FB users in India grew by more than 10
million in last 6 months
65% of companies use Facebook as part of their
marketing strategy
Brands are acquiring fans at a rate of 9% per month
1 in 4 of all page views on the Internet are on a
Facebook page

4. Why Facebook Pages?

5. Outreach Revenue
Online Presence Customer Reach Cost Cutting Sales
Instant Competitive
Viral Not Expensive
Feedback Advantage
Fast Customer Promotional
Sticky Brand Loyalty
Support Events
Risk of Increased Recruitment Integration with
Unofficial Pages Engagement Tool E-Commerce

6. Introduction to Facebook Page

7. 1
2
1. About?
2. Call To Action

8. 1. Thumbnail
2. Connection – Brand Image
3. Distinct Image

9. 1. Notifications
Analyze the latest activities on your page
2. Messages
Engagement Opportunity to connect with
the followers – under utilized
4. Insights
3. New Fans Most Effective Tool
Engage with them

10. User insights Interaction insights

11. Monthly Fan Size Growth
 Growing Organically  Spikes in Fan Growth?
 10%-13% growth  Reason for Spikes?

12. Average no of Likes or Comments - Engagement Measure
Most engaging Discussions?
Unusual Spikes/Drops in this number? Attrition Rate?
Immediate Decision in Content Strategy
Posts around topics
that are engaging
Posts around topics
that are not

13. Demographics
Target Segment?
Gender, Age and Location?

14. • Number of retained fans
Page Views • Page views – Unique page views
• Daily Active Users Metric
• Tags – Strong Referral System
Mentions • Target – Increase no of mentions by fans
• New Facebook Metric
Tab Views • Percentage of traffic on individual tabs
• Useful/Useless Tabs? – Prioritize
• Where the traffic comes from?
Referrals • Target the sites those are bringing most traffic

15. 1. Friends who like the
page
2. Mentions
4. Highlighting Content
3. Personalized
Ads for Visitors

16. Other Suggestions
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