This presentation was given by Carson Research Consulting at ComNet15, The Communications Network annual conference. The presentation was part of the pre-conference workshop, Telling Stories with Data. The workshop was led by Taj Carson, CEO, Carson Research Consulting.

1. TELLING STORIES WITH DATA:
PUTTING IT ALL TOGETHER
Taj Carson,
CEO

2. We deal with data,
not research

3. Data is hard!
I read census data
just for fun

4. Our clients don’t know how to decipher
data

5. We are researchers
who think like designers

6. Why Measure?
• Understand how your message is
received
• See the impact on different audiences
• Know whether you are moving the
needle
• Know more about how to change your
campaigns (grow, shrink, change)
• Recognize and understand secondary
or unanticipated effects
• To explain to others what you do

7. “If you don’t
know where
you are going,
any road will
take you
there.”

8. Resources/
Inputs
Activities Outputs Outcomes Impact
Your
planned
work Your
intended
results
Basic Logic Model

9. Resources/
Inputs
Activities Outputs Outcomes Impact
Your
planned
work Your
intended
results
Basic Logic Model

10. What Are You Trying to Do?

11. You need a statement about what specific
changes in the participants or the community
the program will bring about in order to fulfill
its goals.
How Will You Do It?

12. Think about your campaign or
initiative. What are you trying to
accomplish and how will it
happen?
Try it out…

13. Lay it Out Visually

14. Things to think about...
• How are you going to use data?
• Where will it come from?
• Is it already lying around?
• Do you need to go and get it?
Data

15. When Will Data Be Collected?
• In the beginning
•After people have some
time
•Later, to see what sticks?
• Who is it coming from?
Measurement Questions

16. Data Collection
• Questionnaires/surveys
• Observation
• Interviews
• Focus Groups
• Content Analysis

17. Storytelling
We are all telling stories. Some of
us are just doing it with data.

18. Try it out…
Where can you get the
information you need to
tell your story?

19. When forced to work within a
strict framework the
imagination is taxed to its
utmost — and will produce its
richest ideas. Given total
freedom the work is likely to
sprawl.
—-T.S. Eliot

20. What are your burning questions?
Who?
What?
Where?
Why?
When?

21. What are your burning questions?
What is the new development?
What is unknown?
What are my assumptions?
What are the implications?

22. Typical Storytelling

23. Inverted Pyramid Model

26. What’s YOUR story?

27. What is data visualization?
Kirk - “ Data visualization is the representation
and presentation of data, using proven design
techniques to bring alive the patterns, stories
and key insights that are locked away.”

28. Why visualize?
• To enhance detection and recognition
• Facilitate search and discovery
• To explain or explore

31. Your Brain is Lazy
24 x 8=?

32. Your Brain is Lazy

33. 12109765432
Neonatal
12109765432
Neonatal
Breastfeeding in the United States
College graduate
Some college
High School
or less
35+
30-34
25-29
18-24
12109765432
Neonatal
AGE
Hispanic
African
American
White
>=350%
185- < 350%< 185%
The American Academy of Pediatrics believes breastfeeding to be the optimal source of nutrition through a baby’s first year of life and recommends exclusively breastfeeding for
about the first 6 months of a baby’s life. Breastfeeding provides virtually all protein, sugar, and fat a baby needs to be healthy. It contains many substances that benefit the baby’s
immune system and helps to protect against disease and infection not only while breastfeeding but in some instances long after breastfeeding stops.
BOTTOM 10 STATESTOP 10 STATES
Demographics
Breastfeeding by State
Young mothers, African Americans, and those with lower incomes and lower educational attainment report less breastfeeding
than their counterparts.
RACE
EDUCATIONINCOME (% of poverty)
Breastfeeding rates vary greatly across the United States. States with the highest rates were predominately located in the West, while those with the lowest rates are more commonly
found in the South. California tops the list with 92.8% of mother’s reporting to have ever breastfed their baby. Louisiana has the lowest rate at 56.9%.
LA
MS AL GA
AR
MO KY
WV
OH
DE
MN
WY
CA
UT
OR
MT
AK
HI
WA
VT
INFANT AGE (MONTHS)
INFANT AGE (MONTHS)
INFANT AGE (MONTHS)
12109765432
Neonatal
INFANT AGE (MONTHS)
10%
20%
30%
40%
50%
60%
70%
80%
90%
10%
20%
30%
40%
50%
60%
70%
80%
90%
10%
20%
30%
40%
50%
60%
70%
80%
90%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2
1
National Breastfeeding Rate
Breastfeeding is on a steady rise in the United States.
‘07 ‘08 ’09 ’10 ’11 ‘12 ‘13 ‘14
YEAR
10%
20%
30%
40%
50%
60%
70%
80%
90%
Breastfeeding at 6
months
Exclusive breastfeeding
at 3 months
Breastfeeding at 12
months
Exclusive breastfeeding
at 6 months
Ever Breastfed
1
INFANT AGE
Less than 1 month
1 to 2 months
3 to 5 months
6 to 8 months
9 months or more
DISLIKED
VERY
MUCH
35+30-3425-2918-24
SOMEWHAT
DISAGREE
NEITHERAGREE
NORDISAGREE
SOMEWHAT
AGREE
STRONGLY
AGREE
26.8%
25.8%
11.3%
24.2%
11.8%
REASONS WHY MOTHERS STOPPED BREASTFEEDING
FORMULA vs. BREASTMILK
Over half of mothers disagreed with the
statement “Infant formula is as good as
breastmilk.”
LIKED
VERY
MUCH
FEELINGS ABOUT BREASTFEEDING
Postive feelings about breastfeeding in the first week of
breastfeeding increased as the mother’s age increased.
Reasons vary depending on the infant’s age.
Centers for Disease Control, Infant Feeding Practices Study II, 2014
Breastfeedingwastooinconvenient
53.7 5.2 13.2 5.2 49.7 23 19.8 41.4 51.7 36.8 23.9 14.1 29.3 19.8 20.4 16.4 11.2 6.6 12.6 11.2 16.7 16.4 13.5 14.9 8.9 1.7
27.1 5.7 19.7 11.4 55.6 18.3 15.2 23.2 52.1 23.2 12.3 8 15.8 16.3 22.3 10.9 24.1 7.2 14 22.3 21.2 23.2 15.5 18.6 13.2 3.4
11 13.4 33.1 16.5 49.1 11 8.6 19.6 54 7.2 4.8 3.8 3.4 11 18.6 6.2 18.2 10.3 9.6 21.3 23.7 21 12 15.1 16.8 3.4
2.6 38.5 47.9 26.6 49.5 14.1 9.9 14.6 43.8 5.7 1.6 1.6 3.6 7.8 12.5 3.1 15.6 10.9 5.2 13.5 17.7 17.2 5.7 4.7 18.8 6.8
1.5 31.7 47.3 28.2 43.5 8.4 5 5.7 26 4.2 1.1 1.9 4.2 5.3 8 4.2 1.9 7.3 6.5 3.8 4.6 11.5 6.1 3.4 4.6 15.6 12.2
14.4
14.8
12.5
17.2
27.1%
24.1%
25.3%
9.8%
13.6%
26.9%
24.4%
27.6%
7.6%
13.5%
24.6%
24.3%
33.3%
6.5%
11.3%
31%
21.2%
23.2%
10.3%
14.3%
2 2
2
2
1
Non-CloseClose
MOTHER’S AGE
STRONGLY
DISAGREE
Centers for Disease Control, Breastfeeding Report Card, from 2007-2014
Sources:
Babyhadtrouble
suckingorlatchingon
Babybegantobite
Babylostinterestin
nursingorbegantowean
Babyold
enoughthatdifferencebetweenbreastmilkand
formula
nolongermattered
Breastmilkalonedidn’tsatisfybaby
Thoughtbabywasnotgainingenoughweight
Healthprofessionalsaid
babynotgainingenoughweight
Hadtrouble
gettingthemilktoflow
Didn’thaveenoughmilk
Nipplesweresore,cracked,orbleeding
Breastswereoverfullorengorged
Breastsleakedtoomuch
Breastfeedingwastoopainful
Motherwantedtobeable
toleavebabyforseveralhoursatatim
e
Motherwantedtogoonaweightlossdiet
Motherhadtoomanyhousehold
duties
Mothercould
notordid
notwanttopumporbreastfeedatwork
Motherdid
notlikebreastfeeding
Breastfeedingwastootiring
Motherwassickorhadtotakemedicine
Pumpingmilknolongerseemedworththeeffortitrequired
Motherwantedorneededsomeoneelsetofeedbaby
Someoneelsewantedtofeedthebaby
Motherdid
notwanttobreastfeedin
public
Motherwantedherbodybacktoherself
Motherbecamepregnantor
wantedtobecomepregnantagain
www.carsonresearch.com
5%
10%
15%
20%
25%
30%
35%
40%
45%
1 2 3 4 5
VERY
UNCOMFORTABLE
VERY
COMFORTABLE
COMFORT BREASTFEEDING
Mothers were more comfortable breastfeeding in front of those
who were close friends.
2

34. 12109765432
Neonatal
12109765432
Neonatal
Breastfeeding in the United States
College graduate
Some college
High School
or less
35+
30-34
25-29
18-24
12109765432
Neonatal
AGE
Hispanic
African
American
White
>=350%
185- < 350%< 185%
The American Academy of Pediatrics believes breastfeeding to be the optimal source of nutrition through a baby’s first year of life and recommends exclusively breastfeeding for
about the first 6 months of a baby’s life. Breastfeeding provides virtually all protein, sugar, and fat a baby needs to be healthy. It contains many substances that benefit the baby’s
immune system and helps to protect against disease and infection not only while breastfeeding but in some instances long after breastfeeding stops.
BOTTOM 10 STATESTOP 10 STATES
Demographics
Breastfeeding by State
Young mothers, African Americans, and those with lower incomes and lower educational attainment report less breastfeeding
than their counterparts.
RACE
EDUCATIONINCOME (% of poverty)
Breastfeeding rates vary greatly across the United States. States with the highest rates were predominately located in the West, while those with the lowest rates are more commonly
found in the South. California tops the list with 92.8% of mother’s reporting to have ever breastfed their baby. Louisiana has the lowest rate at 56.9%.
LA
MS AL GA
AR
MO KY
WV
OH
DE
MN
WY
CA
UT
OR
MT
AK
HI
WA
VT
INFANT AGE (MONTHS)
INFANT AGE (MONTHS)
INFANT AGE (MONTHS)
12109765432
Neonatal
INFANT AGE (MONTHS)
10%
20%
30%
40%
50%
60%
70%
80%
90%
10%
20%
30%
40%
50%
60%
70%
80%
90%
10%
20%
30%
40%
50%
60%
70%
80%
90%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2
1
National Breastfeeding Rate
Breastfeeding is on a steady rise in the United States.
‘07 ‘08 ’09 ’10 ’11 ‘12 ‘13 ‘14
YEAR
10%
20%
30%
40%
50%
60%
70%
80%
90%
Breastfeeding at 6
months
Exclusive breastfeeding
at 3 months
Breastfeeding at 12
months
Exclusive breastfeeding
at 6 months
Ever Breastfed
1
12109765432
Neonatal
12109765432
Neonatal
High School
or less
BOTTOM 10 STATESTOP 10 STATES
FORMULA vs. BREASTMILK
Over half of mothers disagreed with the
statement “Infant formula is as good as
Breastfeeding by State
FEELINGS ABOUT BREASTFEEDING
Postive feelings about breastfeeding in the first week of
breastfeeding increased as the mother’s age increased.
Breastfeeding rates vary greatly across the United States. States with the highest rates were predominately located in the West, while those with the lowest rates are more commonly
found in the South. California tops the list with 92.8% of mother’s reporting to have ever breastfed their baby. Louisiana has the lowest rate at 56.9%.
LA
MS AL GA
AR
MO KY
WV
OH
DE
MN
WY
CA
UT
OR
MT
AK
HI
WA
VT
INFANT AGE (MONTHS) INFANT AGE (MONTHS)
10%
20%
30%
10%
20%
30%
40%
1
2 2
‘07 ‘08 ’09 ’10 ’11 ‘12 ‘13 ‘14
YEAR
10%
Exclusive breastfeeding
at 6 months
COMFORT BREASTFEEDING
Mothers were more comfortable breastfeeding in front of those
who were close friends.
2

35. 12109765432
Neonatal
12109765432
Neonatal
Breastfeeding in the United States
College graduate
Some college
High School
or less
35+
30-34
25-29
18-24
12109765432
Neonatal
AGE
Hispanic
African
American
White
>=350%
185- < 350%< 185%
The American Academy of Pediatrics believes breastfeeding to be the optimal source of nutrition through a baby’s first year of life and recommends exclusively breastfeeding for
about the first 6 months of a baby’s life. Breastfeeding provides virtually all protein, sugar, and fat a baby needs to be healthy. It contains many substances that benefit the baby’s
immune system and helps to protect against disease and infection not only while breastfeeding but in some instances long after breastfeeding stops.
BOTTOM 10 STATESTOP 10 STATES
Demographics
Breastfeeding by State
Young mothers, African Americans, and those with lower incomes and lower educational attainment report less breastfeeding
than their counterparts.
RACE
EDUCATIONINCOME (% of poverty)
Breastfeeding rates vary greatly across the United States. States with the highest rates were predominately located in the West, while those with the lowest rates are more commonly
found in the South. California tops the list with 92.8% of mother’s reporting to have ever breastfed their baby. Louisiana has the lowest rate at 56.9%.
LA
MS AL GA
AR
MO KY
WV
OH
DE
MN
WY
CA
UT
OR
MT
AK
HI
WA
VT
INFANT AGE (MONTHS)
INFANT AGE (MONTHS)
INFANT AGE (MONTHS)
12109765432
Neonatal
INFANT AGE (MONTHS)
10%
20%
30%
40%
50%
60%
70%
80%
90%
10%
20%
30%
40%
50%
60%
70%
80%
90%
10%
20%
30%
40%
50%
60%
70%
80%
90%
10%
20%
30%
40%
50%
60%
70%
80%
90%
2
1
National Breastfeeding Rate
Breastfeeding is on a steady rise in the United States.
‘07 ‘08 ’09 ’10 ’11 ‘12 ‘13 ‘14
YEAR
10%
20%
30%
40%
50%
60%
70%
80%
90%
Breastfeeding at 6
months
Exclusive breastfeeding
at 3 months
Breastfeeding at 12
months
Exclusive breastfeeding
at 6 months
Ever Breastfed
1
DISLIKED
VERY
MUCH
35+30-3425-2918-24
SOMEWHAT
DISAGREE
NEITHERAGREE
NORDISAGREE
SOMEWHAT
AGREE
STRONGLY
AGREE
26.8%
25.8%
11.3%
24.2%
11.8%
FORMULA vs. BREASTMILK
Over half of mothers disagreed with the
statement “Infant formula is as good as
breastmilk.”
LIKED
VERY
MUCH
FEELINGS ABOUT BREASTFEEDING
Postive feelings about breastfeeding in the first week of
breastfeeding increased as the mother’s age increased.
LA
MS AL GA
AR
AK
HI
27.1%
24.1%
25.3%
9.8%
13.6%
26.9%
24.4%
27.6%
7.6%
13.5%
24.6%
24.3%
33.3%
6.5%
11.3%
31%
21.2%
23.2%
10.3%
14.3%
2 2
2
Non-CloseClose
MOTHER’S AGE
STRONGLY
DISAGREE
5%
10%
15%
20%
25%
30%
35%
40%
45%
1 2 3 4 5
VERY
UNCOMFORTABLE
VERY
COMFORTABLE
COMFORT BREASTFEEDING
Mothers were more comfortable breastfeeding in front of those
who were close friends.
2

36. INFANT AGE
Less than 1 month
1 to 2 months
3 to 5 months
6 to 8 months
9 months or more
REASONS WHY MOTHERS STOPPED BREASTFEEDING
Reasons vary depending on the infant’s age.
Centers for Disease Control, Infant Feeding Practices Study II, 2014
Breastfeedingwastooinconvenient
53.7 5.2 13.2 5.2 49.7 23 19.8 41.4 51.7 36.8 23.9 14.1 29.3 19.8 20.4 16.4 11.2 6.6 12.6 11.2 16.7 16.4 13.5 14.9 8.9 1.7
27.1 5.7 19.7 11.4 55.6 18.3 15.2 23.2 52.1 23.2 12.3 8 15.8 16.3 22.3 10.9 24.1 7.2 14 22.3 21.2 23.2 15.5 18.6 13.2 3.4
11 13.4 33.1 16.5 49.1 11 8.6 19.6 54 7.2 4.8 3.8 3.4 11 18.6 6.2 18.2 10.3 9.6 21.3 23.7 21 12 15.1 16.8 3.4
2.6 38.5 47.9 26.6 49.5 14.1 9.9 14.6 43.8 5.7 1.6 1.6 3.6 7.8 12.5 3.1 15.6 10.9 5.2 13.5 17.7 17.2 5.7 4.7 18.8 6.8
1.5 31.7 47.3 28.2 43.5 8.4 5 5.7 26 4.2 1.1 1.9 4.2 5.3 8 4.2 1.9 7.3 6.5 3.8 4.6 11.5 6.1 3.4 4.6 15.6 12.2
14.4
14.8
12.5
17.2
2
2
1
Centers for Disease Control, Breastfeeding Report Card, from 2007-2014
Sources:
Babyhadtroublesuckingorlatchingon
Babybegantobite
Babylostinterestinnursingorbegantowean
Babyoldenoughthatdifferencebetweenbreastmilkand
formulanolongermattered
Breastmilkalonedidn’tsatisfybaby
Thoughtbabywasnotgainingenoughweight
Healthprofessionalsaidbabynotgainingenoughweight
Hadtroublegettingthemilktoflow
Didn’thaveenoughmilk
Nipplesweresore,cracked,orbleeding
Breastswereoverfullorengorged
Breastsleakedtoomuch
Breastfeedingwastoopainful
Motherwantedtobeabletoleavebabyforseveralhoursatatime
Motherwantedtogoonaweightlossdiet
Motherhadtoomanyhouseholdduties
Mothercouldnotordidnotwanttopumporbreastfeedatwork
Motherdidnotlikebreastfeeding
Breastfeedingwastootiring
Motherwassickorhadtotakemedicine
Pumpingmilknolongerseemedworththeeffortitrequired
Motherwantedorneededsomeoneelsetofeedbaby
Someoneelsewantedtofeedthebaby
Motherdidnotwanttobreastfeedinpublic
Motherwantedherbodybacktoherself
Motherbecamepregnantor
wantedtobecomepregnantagain
www.carsonresearch.com

37. The Path to Reading Proficiency
in Baltimore City
The Path to Reading Proficiency
in Baltimore City
Early Development (0-3 years old)Early Development (0-3 years old)
Key Indicator: Developmental Well-Being
Health supports Home supports Parenting supports
Pre-Kindergarten (4 years old)Pre-Kindergarten (4 years old)
Key Indicator: Attendance
Number of children enrolled in Pre-K
in Baltimore City by year
85%
Pivotal Milestone: Early Enrollement
Pre-K attendance is linked
to school readiness
In Baltimore City
(2010-2011 SY)
27%
of students were chronically
absent in Pre-K*
of students with
chronic absences were
“Fully Ready” for
school
of students with higher
attendance* scored as
“Fully Ready” for school.
In Baltimore City (2012-2013 SY):
75%
VERSUS
2006-2007 SY 2012-2013 SY
3414
4890
Even with poor
attendance in Pre-K
Kindergarten (5 years old)Kindergarten (5 years old)
Key Indicator: Attendance
In Baltimore City (2012-2013 SY): “Fully Ready”
children were at or above average in reading
more often than their developing peers.**
58%
School Readiness Assessment: MMSR
Percent of Children in
Baltimore City rated
“Fully Ready” on the
’12-’13 Maryland Model for
School Readiness (MMSR)
Kindergarten attendance
is linked to academic
performance in 1st grade.
In Baltimore City
(2010-2011 SY)
23%
of students were chronically
absent in Kindergarten*
1st
Grade (6 years old)1st
Grade (6 years old)
In Baltimore City
(2010-2011 SY)
58%
of students with higher
attendance* scored at
or above average on
the Stanford 10.****
2nd
Grade (7 years old)2nd
Grade (7 years old)
In Baltimore City
(2009-2010 SY)
58%
of students with higher
attendance* scored at
or above average on
the Stanford 10.****
of students with chronic
absences went on to score
at or above average in
reading on the Stanford
10 in the 1st grade.
of students with higher
attendance* went on to
score at or above average
in reading on the Stanford
10 in the 1st
grade.
In Baltimore City (2010-2011 SY):
36%
VERSUS
1st
Grade
Fully Ready Developing
2nd
Grade 3rd
Grade
88%
60%
86%
60%
80%
60%
Fully Ready
Developing
77.6%
22.4%

38. Even with poor
attendance in Pre-K
and K, improved
attendance in grades 1
and 2 can minimize the
negative impact of
earlier chronic
absence.***
or above average on
the Stanford 10.****
or above average on
the Stanford 10.****
3rd
Grade (8 years old)3rd
Grade (8 years old)
In Baltimore City
(2012-2013 SY)
65%
of students scored at
or above proficient in
reading on the MSA.**

39. Know Your Audience

47. Most definitely.
13pt.com/projects/nyt071211/

49. You Need Design

50. What’s the short version?
• Use simple, legible fonts.
• Use no more than five colors
• Embrace negative space. Nothingness is good.
• Use the grid
• Get to know color theory

51. Unchunked
Helvetica meh direct trade,
tattooed taxidermy chia 8-bit
beard four dollar toast Banksy
before they sold out chambray
Brooklyn fap. Mixtape mlkshk
gastropub listicle, street art
fingerstache wayfarers pop-up
chambray Marfa. Meditation
retro sartorial ethical jean
shorts meggings. Kogi Blue
Bottle American Apparel,
crucifix street art fap trust fund
mumblecore. Portland
mumblecore mlkshk banh mi
taxidermy meggings, locavore
flexitarian paleo bespoke Echo
Park Tumblr tote bag you
probably haven't heard of them
bicycle rights. Kickstarter next
level flannel fap.
Chunk!it!!
Helvetica meh direct trade,
tattooed taxidermy chia 8-bit
beard four dollar toast Banksy
before they sold out chambray
Brooklyn fap.
Tumblr tote bag you probably
haven't heard of them bicycle
rights. Kickstarter next level
flannel fap. Hoodie distillery
umami Austin, artisan disrupt
taxidermy raw denim before
they sold out.
Mixtape mlkshk gastropub
listicle, street art fingerstache
wayfarers pop-up chambray
Marfa. Meditation retro sartorial
ethical jean shorts meggings.
Kogi
“Chunking is a strategy used
to manage cognitive load. By
creating breaks, Chunking
reduces cognitive load by
giving the viewer time to
process and reflect on
information.
The same rationale applies
to the concept of white
space.

52. No. Just no.

53. Now, about the data.

54. Use best practices for visualizing
information
Length Width Shape Position

55. Source: Stephen Few’s Show Me The Numbers
Encoding

56. Don’t: Crazy Gradients

57. Do: Subtle Shading

61. Percent of
Employed
Who are
Senior
Managers

62. We all love PIE….however….

63. More pie is not always better

64. And some times no pie at all
is best

65. NOW determine the best design
and put it all together

66. Designers who understand data
We get creative
with our data

67. Anyone Can Sketch

68. Anyone Can Sketch

69. Your Turn!

70. SURVEYS
62% OF STUDENTS
WERE ENROLLED IN
THE ELEV8 OUT OF
SCHOOL TIME
PROGRAM
41% NEVER MISSED A
DAY OF SCHOOL IN THE
LAST SCHOOL YEAR
COLLECTIVELY,
PARENTS THINK THEIR
CHILDREN’S BEHAVIOR
IS ONLY MILDLY
PROBLEMATIC
35%
70%
85%
HAVE MORE THAN $10,000
IN DEBT
HAVE AN ANNUAL INCOME
OF LESS THAN $25,000
SAY MONTHLY EXPENSES
EXCEED INCOME
DEMOGRAPHICSOUTREACH
ELEV8
FAMILIES &
CAREGIVERS
REACHED
438 OUTREACH
EVENTS CONDUCTED
OR ATTENDED BY
HUMANIM STAFF
50 DISCHARGED
CLIENTS25CURRENTLY
ACTIVE20
ENROLLMENT
HUMANIM HAS MORE THAN DOUBLED
THEIR ENROLLMENT SINCE THE START
OF THE PROGRAM IN JULY 2012
IN THE LAST FISCAL YEAR OF CURRENTLY ACTIVE CLIENTS
40%
HAVE A SAVINGS
ACCOUNT
OF ACTIVE CLIENTS
ARE CURRENTLY
EMPLOYED
65%
NOW HAVE A
FINANCIAL PLAN
60%
HAVE REVIEWED
THEIR CREDIT
REPORT
90%
20%
EXPERIENCED
AN INCREASE
IN INCOME
HAVE BARRIERS
TO EMPLOYMENT
60%
PARTICIPATED IN
JOB COACHING
EVENTS
55% LACK OF
TRANSPORTATION IS
THE BIGGEST BARRIER
TO EMPLOYMENT
16 PARENT SURVEY RESULTS
ARE GENERALLY POSITIVE WITH
SMALL IMPROVEMENTS IN FAMILY
FUNCTIONING AND PARENTING
TECHNIQUES EVIDENT.
OF ACTIVE
CLIENTS ARE
JOB READY
PROGRAM
SUCCESSES 85%
21 STUDENTS SURVEYED IN THE
2012–2013 SCHOOL YEAR
Illustrate It!

72. 75#
65# 60# 55#
0#
25#
50#
75#
100#
Region#A# Region#B# Region#C# Region#D#

73. Courtesy of Justin Procopio
Tableau It!

74. Do you like it?
Does it tell a story?
Does it make the data easier to understand?
Does it draw you in?
Does it fit the audience?

76. “In information graphics, what you show is as
important as what you hide”
-Alberto Cairo

77. Remember
“The first and main goal of any graphic or
visualization is to be a tool for your eyes and
brain to perceive what lies beyond their natural
reach”
-Alberto Cairo

78. At the same time:
Don’t
underestimate the
power
of entertainment.

80. Resources
Lumina Foundation
Pell Institute Evaluation Toolkit
Stephen Few
Nathan Yau
Andy Kirk
Alberto Cairo

81. You can learn more about us by visiting our website:
http://www.carsonresearch.com/
Elev8 dashboard:
http://www.elev8baltimore.org/results/
Our Infographics
http://www.crcdataviz.com/#!public/c1dso
Me:
taj@carsonresearch.com
@TajCarson