The document discusses emerging trends in IT in India including growth of e-commerce, cloud computing, mobile applications and social media. It notes that the IT-ITeS sector contributed 7.5% to India's GDP in 2013. Social media has integrated into personal and professional lives with over 1.5 billion social media users. E-commerce in India is growing with the number of online users increasing 50% in 2012 and most users being aged 15-34. Key e-commerce portals like Flipkart, Snapdeal, Jabong and Myntra are discussed. Knowledge management portals and open source tools are also emerging trends. The challenges facing the industry are also summarized.

2. Agendas
AGENDA
• Introduction
• Emerging Trends in IT
• Socialization of Technology
• Innovation
• Challenges

3. Overview of IT-ITeS Market
• IT-ITeS business is expected to
touch 100 billion USD in 2013
• Domestic IT services may touch
$ 10.2 billion from $ 9.1 billion
in 2013- Gartner
• Contributed 7.5% of GDP
• ITeS Segment has Potential to
Create 3.1 Million Jobs by 2013

4. Emerging Trends in IT
Growth of E-Commerce in India
Cloud Computing & Awareness
Mobile Applications and its usage

5. Socialization of Technology
Social Networks
E-Banking & E-Commerce
Open Source Tools & Platforms
Knowledge management Portals

6. State of Social Media
• In less than a decade, social media has rapidly integrated itself into
our everyday personal and professional lives.
• Awareness of social networking sites is very high Facebook is close
to 100%, Twitter reaches 80% awareness and Google+ is known by
70%, LinkedIn has relatively low awareness with 4 out of 10 internet
users familiar about it, It has strong niche position in B2B market
• 7 out of every 10 internet user is on at least one social networking
sites
• This implies that more than 1.5 billion users use social networking
sites.

7. Social Media has changed the face of communication
Boost of Smart phones:
51 % of the Internet
users have smart phones
with data subscription on
it. This has changed the
way of gathering
data, interacting, doing
business and lot more

8. 50% post information about
products, brand and/or companies
are on Social Networks
53% of smart phone user
compare prices during
Product Experience shopping via Smartphone
Promotions
Contest
News
Advertisements

9. Implications…
Huge growth potential
Create content for mobile
Design websites, blogs for
mobile viewing
Make it easy for viewers to
act on that content in a social
manner

10. Social Networking Portals having Maximum Number of Users

11. State of E-Commerce in India
• India’s online users grew by 50% in July 2012
• There were 12.5 Crore unique visitors, half of whom
spend time on internet from home or work, the rest half
from shared computers.
• 75% % internet users in India are in age group of 15-34
years (Male- 45.6% & Female 29%)
• India is one of the youngest online demographic globally

12. Fig. Insights of Online User Demography and Time spent by them
Source: Internet

13. Some Top E-Commerce Portals of India

14. State of E- Commerce in Retail in India
• Among Indian e-tailers, Flipkart.com was the most
visited website with an 11.5% outreach to online
users. 7.4 million or 74 lakh users.
• Snapdeal.com had a marginally lower outreach of
11.1% and audience on 6.9 million or 69 lakh users in
a month.
• Lifestyle shopping portals Jabong.com and
Myntra.com had similar levels of traffic as both
websites garnered 5.3 million or 53 lakh unique
visitors

15. Fig. Unique users/visitors on E-Commerce Portals in India
Source: Internet

16. State of E-Commerce Transactions
• Direct Debit is the most commonly used payment type
accounting for over 58% of the overall payments in India. 7%
of all transactions were paid by Cash on Delivery, a payment
mode gaining popularity.
• Across the Travel and Retail e-commerce domains, the
average transaction value during the quarter April to June
2012 was $31 or approximately Rs. 1660.
• Most visited portal was IRCTC, SBI was most preferred bank
for direct debit followed by ICICI and HDFC.

17. Snapshots of E-Banking Portals

18. Fig. E-Commerce Transaction Statistics
Source: Internet

19. Knowledge Management Portals

20. Some Open source Tools

21. Innovations That Drives Technology
• Social Analytics
• Business –Ready Storage
• API’s
• Search Engines
• Touch Computing
• Voice Control
• Mobile Payments

22. Challenges
• Obsolescence
• Complexity
• Data Storage and
Retrieval
• Human Resources
• Budgets
• Productivity

23. The future is definitely bright
as more and more students
are opting for the IT jobs
thus bringing their own
ideas to contribute in a
significant way.
Future of Indian IT Industry