This presentation shows how a social media platform like Facebook can be effectively used for the promotion of Government Campaign, The Flood IT-II- KG to PG Digital Literacy Mission.
The Objective of the Industry Report was :-
To increase the overall knowledge base about the Social and Digital Media Industry.
To understand the strategies adopted by the companies to increase their presence and revenue as a whole.
Social Media for Utilities: Developing a Satisfying Customer ExperienceCognizant
By creating a dynamic and responsive social media presence, utilities can enhance customer interaction and influence key decisions, turning dissatisfied consumers into advocates.
With more people turning to social media for real-time updates that are relevant to them, the opportunities of social media for utilities like the Visayan Electric Company (VECO) are plenty. Before, customers receive updates through bill inserts. Now, with Facebook becoming one of the leading communication tools for utilities, companies can interact with their customers with less cost and more efficiency.
The Objective of the Industry Report was :-
To increase the overall knowledge base about the Social and Digital Media Industry.
To understand the strategies adopted by the companies to increase their presence and revenue as a whole.
Social Media for Utilities: Developing a Satisfying Customer ExperienceCognizant
By creating a dynamic and responsive social media presence, utilities can enhance customer interaction and influence key decisions, turning dissatisfied consumers into advocates.
With more people turning to social media for real-time updates that are relevant to them, the opportunities of social media for utilities like the Visayan Electric Company (VECO) are plenty. Before, customers receive updates through bill inserts. Now, with Facebook becoming one of the leading communication tools for utilities, companies can interact with their customers with less cost and more efficiency.
According to Google’s 2015 Connected Consumer Survey, digital is having a profound influence on how people in the UAE live their lives. The widespread use of mobile is a contributing factor, with smartphone adoption taking centre stage.
The deck covers:
- a bit of introduction of social media in Indonesia,
- a quick guide to create interesting content,
- social media cause examples,
- a quick guide to social media crisis,
- and a bit info of some social media tools available.
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Digital Green: Democratizing Best Practices by DigitizingET Cases
In this case view, Rikin Gandhi (Gandhi), CEO, Digital Green, recounts the journey of Digital Green from ideation to practically kick-starting the organization and emerging as a successful socially relevant business model
Indonesia Digital and Content Marketing Report in 2017digitalinasia
Key findings from Indonesia as follows:
Social media is the most effective marketing channel for marketers, but B2B will prioritize Content Marketing in 2017
Marketers spend 31.5% of their budget on digital, 76% say this is an increase
Average and Median digital marketing budget of IDR 1.9 billion / year and IDR 875 million / year, respectively
Digital marketers’ key problems are around budget restraints & skills/resources gaps
55% of marketers still lack clarity about how their digital marketing drives business objectives
Customer experience & content marketing are the most exciting growth opportunities
Content marketing is generally used for engagement & awareness - but B2B measures primarily lead generation
Written articles and videos are the most effective content marketing types
B2B brands prefer more to invest in dedicated in-house content team, whilst B2C relies more in agencies
comScore presents the 2013 India Digital Future in Focus. The report provides a comprehensive overview of the Indian market and identifies the prevailing trends in web usage, online video, social networking and online advertising that are defining the Indian online landscape. Plus, a special spotlight covering online market trends in Online Retail, Travel, Entertainment, Real Estate, News and Information..
Digital Marketing and Growth Hacking Best Practices in TelkomFaza Faikar Cordova
As an employee of Telkom I deliver the talk on Perbanas college students.
My talk is mainly about digital marketing and growth hacking concept. I also provides best practice on what we've done and experimented along the way
This presentation will do a deep dive into how consumers use technology and it’s impact on their daily lives. For example
Every day technology includes the use of mobile phones, computers, washing machines, cars & motor bikes, electric tooth brushes, hairdryers and hair straighteners as well as coffee makers and smart alarms.
This panel discussion will be moderated by Chris Kovac, Director of Social Influence at Nicholson Kovac (Kansas City, MO) and will feature examples of how you can integrate your offline advertising efforts with your online marketing strategies.
Speakers:
Lindsay Jacaman, Director Multi Media Sales The Wall Street Journal (Dallas, TX)
Jim David, Vice President, Ussery Printing (Dallas,TX)
David Young, VP Account Services, Slingshot/David & Goliath (Dallas, TX)
According to Google’s 2015 Connected Consumer Survey, digital is having a profound influence on how people in the UAE live their lives. The widespread use of mobile is a contributing factor, with smartphone adoption taking centre stage.
The deck covers:
- a bit of introduction of social media in Indonesia,
- a quick guide to create interesting content,
- social media cause examples,
- a quick guide to social media crisis,
- and a bit info of some social media tools available.
Around the globe, universities are facing funding pressures for their various programs and have moved to offset this by attracting full fee paying students, primarily from China. This presentation outlines the use of Social Media as a way to attract and acquire Chinese students.
Digital Green: Democratizing Best Practices by DigitizingET Cases
In this case view, Rikin Gandhi (Gandhi), CEO, Digital Green, recounts the journey of Digital Green from ideation to practically kick-starting the organization and emerging as a successful socially relevant business model
Indonesia Digital and Content Marketing Report in 2017digitalinasia
Key findings from Indonesia as follows:
Social media is the most effective marketing channel for marketers, but B2B will prioritize Content Marketing in 2017
Marketers spend 31.5% of their budget on digital, 76% say this is an increase
Average and Median digital marketing budget of IDR 1.9 billion / year and IDR 875 million / year, respectively
Digital marketers’ key problems are around budget restraints & skills/resources gaps
55% of marketers still lack clarity about how their digital marketing drives business objectives
Customer experience & content marketing are the most exciting growth opportunities
Content marketing is generally used for engagement & awareness - but B2B measures primarily lead generation
Written articles and videos are the most effective content marketing types
B2B brands prefer more to invest in dedicated in-house content team, whilst B2C relies more in agencies
comScore presents the 2013 India Digital Future in Focus. The report provides a comprehensive overview of the Indian market and identifies the prevailing trends in web usage, online video, social networking and online advertising that are defining the Indian online landscape. Plus, a special spotlight covering online market trends in Online Retail, Travel, Entertainment, Real Estate, News and Information..
Digital Marketing and Growth Hacking Best Practices in TelkomFaza Faikar Cordova
As an employee of Telkom I deliver the talk on Perbanas college students.
My talk is mainly about digital marketing and growth hacking concept. I also provides best practice on what we've done and experimented along the way
This presentation will do a deep dive into how consumers use technology and it’s impact on their daily lives. For example
Every day technology includes the use of mobile phones, computers, washing machines, cars & motor bikes, electric tooth brushes, hairdryers and hair straighteners as well as coffee makers and smart alarms.
This panel discussion will be moderated by Chris Kovac, Director of Social Influence at Nicholson Kovac (Kansas City, MO) and will feature examples of how you can integrate your offline advertising efforts with your online marketing strategies.
Speakers:
Lindsay Jacaman, Director Multi Media Sales The Wall Street Journal (Dallas, TX)
Jim David, Vice President, Ussery Printing (Dallas,TX)
David Young, VP Account Services, Slingshot/David & Goliath (Dallas, TX)
Rich Social: Not Your Grandfather's Rich MediaClosed
Social media has become a significant part of marketing strategies across all industries - social marketing budgets are projected to double over the next 5 years. As the top Internet activity, Social is an avenue that marketers need to not only recognize, but understand how to blend into their marketing strategies to best suit their brand's needs.
In this webinar deck, learn the most effective methods of building, managing and optimizing your social campaigns.
Impact of Covid 19 Pandemic on Digital Marketing – A Reviewijtsrd
Marketing activities and strategies are ever evolving processes which change from time to time based on market situation and competition. The change has been happening over years and Covid 19 pandemic has triggered a rapid change in the way businesses operate around the world. The pandemic created a behavioral shift in both consumers and marketers alike. Digital marketing was growing at a steady pace and the outbreak of Covid 19 gave boost to it. This is an overview of digital marketing, its impact on business activities, understanding the impact of Covid 19 on digital marketing and the future role of digital marketing in business. Recent researches, papers, case – studies and books were referred for the study and effort is made to predict future trends. Anoop Gurunathan. A "Impact of Covid-19 Pandemic on Digital Marketing – A Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-5 | Issue-4 , June 2021, URL: https://www.ijtsrd.compapers/ijtsrd42360.pdf Paper URL: https://www.ijtsrd.commanagement/marketing/42360/impact-of-covid19-pandemic-on-digital-marketing-–-a-review/anoop-gurunathan-a
BCG and Meta today announced the launch of a new report around the increasing influence of digital in driving media and entertainment consumption in India.
This presentation was delivered at Web Summit 2013 hosted in Dublin, Ireland in affiliation with General Assembly.
Description:
Add "Growth Hacking" to the list of buzz words you are hearing far too often when it relates to start ups.
This presentation is a 101 that hopes to bring strategy, tactics and clarity to what growth hacking is all about.
Shout out to Farzana Nasser, Paul Crowe and John Maden for reviewing and additions.
For More information visit-https://www.researchgate.net/publication/324527022_Role_of_Social_Media_Optimization_in_Digital_Marketing_with_special_reference_to_Trupay
Similar to Effective Use of Facebook to promote Government Campaigns (Flood IT-II) (20)
Online Reputation has gained immense importance in today's virtual world. It is paramount to save your reputation on the Web.
This presentations tells you about how various celebrities and brand saved their online reputation and built on it.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
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2. The Gujarat Urban Cooperative Banks Federation was
established in Ahmedabad on 5th March 1975 in
accordance with the provisions of the Gujarat Co-
Operative Society Act, 1961.
The Gujarat Urban Cooperative Banks Federation is
constituted of 244 member banks having more than
800 branches across the state.
The main objective of Project Flood IT was to achieve
the goals of the Digital Literacy Mission by offering 0%
interest loans to students for buying
PCs/Laptops/Tablets.
3. The project aimed to usher in a Knowledge Revolution
through computer ownership and to provide computers
to students from Kindergarten (KG) to Post Graduation
(PG).
In the wake of Flood IT I, an immensely successful
initiative by the GUCBF, Flood IT II was envisioned to
empower the student community with Knowledge
catalyst devices right at their door-steps.
A target of 3,00,000 devices was set for FLOOD IT-II
vis-a-vis the last achievement of 1,00,000 devices.
5. Flood IT-I was marketed through traditional media like
print, hoardings, billboards, radio, etc.
For FLOOD IT-II, the core committee wanted to
incoporate Social Media in them communication mix so
as to be where their target segment (youth) is.
Facebook was chosen as the preferred medium
because of its inherent strengths to communicate,
engage and provide customer service.
6. Target
Facebook users in demographic range of 13-25 in
Gujarat.
Need
To educate the target audience about this project on
Facebook and to reach out to students and parents
who are first timer customers or buyers and the
masses at large.
7. Disseminate the central message amongst the
audience.
Drive online enquiries & registrations for purchase.
Generating leads.
Create awareness and increase virality by sharing
details of each event of the program.
Increase fanbase & engagement on Facebook page.
Sustain & accelerate the growth for delivering on the
key metrics of Flood IT -2 FB page.
Deliver user delight.
8. A variety of communication properties were created :
IT Quotient Quiz
Event updates of on-ground activities
Puzzles
Find The Difference
Spot The Words/Crosswords
Did You Know/Facts
Fan Of The Week
Comics
Daily Trivia
Partner brand promotions and Sponsor mentions
14. Apart from social media activities, Team Wild Dreams
also conducted various ground level activities at
schools, colleges and educational institutes to promote
the Digital Literacy Mission.
15. ACTIVITY MEASURE
Page Likes 15170
Total Reach (90% reach among target
audience)
161249
Post Reach 18487
The 1st month of the campaign delivered the following:
17. Responding to more than 200 queries & providing
prompt response and forwarding leads.
Customer Relationship Management
18. Over 1447 views
and 33 likes within
4 hours
Over 2100
views, 59 likes
and
7 comments
19. At the end of the campaign Flood IT – II garnered close to
28700 FANS!
20. ACTIVITY MEASURE
No. of Fans 28700
Daily engagement Between 2800 to 7000 per day
Daily number of impressions Between 1.2 to 2.3 lakhs per day
Cumulative number of impressions
since inception of activity
51 lakhs
Top cities with maximum fans Ahmedabad, Baroda, Surat, Rajkot,
Anand, Gandhinagar, Junagadh
amongst other towns of Gujarat.
Demographics 94% of fans are in the age-group of 13-
25.
88% Males and 12% Females
Leads forwarded from Facebook 1800 +
21. Thank You!
If you are the Head of any such Govt. Sponsored
project or Social Awareness campaign, we would
be delighted to be of help!
Please mail us your details at info@wilddreams.in