ALPHA Magazine is a new monthly pop/dance music magazine launched in May 2013 with a circulation of 89,500. The magazine targets 18-21 year olds of both genders and features exclusive interviews with international stars and up-and-coming artists. It provides information to readers on gigs, festivals, and community events related to more mainstream pop and dance music genres. Over 90% of readers are within the target age group and regularly listen to pop/dance music.