Emma Gillespie is a 27-year-old female musician who lives off her music and writes her own songs. She has a bright personality and plays the acoustic guitar. Her quirky voice and melancholic lyrics appeal to tourists aged 30 and over. Her primary audience would be people seeking indie music aged 16-24 in places like London. She secondarily appeals to fashionable students aged 16-21 interested in following trends. Marketing ideas include advertising on music channels, magazines, radio, and billboards in London. Publicity ideas include interviews, busking, and supporting other acts. Promotional ideas include merchandise, digital distribution on social media, and online games.

1. MUST BE THE MUSIC A&R PRESNTTION ON EMMA GILLESPIE

2. EMMA’S IMAGINATION A 27 year old female who enjoys living off buskin and writes her own music. This makes herself and her music unique, which appeals to tourists around the age of 30 and over because middle aged group most likely to have more incomes from work to spend on travels. A Bright and cheerful personality, Plays the Acoustic Guitar, Quirky voice, Melancholic verse Even though Emma is not a unique character she would still however grab audience attention through recognition of must be the music for example Alexandra Burke from the X factor.

3. Primary Audience Would be active audience to seek out better music by going to bars and clubs for example old street, Shoreditch or Camden ( big spots for people who are interested in the indie genre) She appeals to male Caucasians. primary audience. The primary audiences would be more of a young niche audience. Who attends to collage or university (16-24) Likes/interest in guitars they would wear tops colorful dresses jeans skinny and converses or flat shoes Emma’s music attract university students as the primary audience because the indie genre appeal’s to the age range of 19 to 30. Would buy music from iTunes or music shop for example CD world in Wandsworth or HMV Inspired by the way she lives for music

4. Secondary Audience Doesn’t look like her age can attract a younger people (college students) as the secondary audience. Females are secondary audiences because they can relate to her and admire her as a role model. Audience may like to follow her image or fashion trends.

5. Secondary Audience Interested in fashion She appeals to female Caucasians. secondary audience. Aged around 16-21 Secondary audience that is interested in mainstream A level students looking for unsigned artist for media. Hang out around friends, Parties, cinemas and shopping Watching her on popular music channels i.e. viva mtv and 4 music Most likely to illegally download her songs to their convergence Admiring her morals by the way she lives

6. Marketing: Advertisement Adverts for album appear on music channels such as Viva music, MTV, 4 Music. Magazines: NME (New Musical Express) Newspapers: Independent music, guardian music Radio: XFM, Radio 1, Capital FM, Absolute Motion Billboards or posters in central London

7. Ideas for advertising

8. Publicity Music programming: MTV interview Supporting acts Busking around her home town (Scotland) Concerts and gigs around Camden Tracks for new film, drama and games. Advertising for new products. Participate in game shows, cookery shows etc

9. Ideas for her publicity

10. Promotion Merchandise: ‘Must be the music’, shop online Digital distribution: Social networks such as Face book, My Space, Twitters. Can stream music and download from YouTube or we7 Purchase their album Bonus music track (limited edition) Online games for interaction ( shake shake Face book icon) Official website with merchandise (tops badges) Must be the music synergy with phones for you ( other phone products)

11. Ideas for the promotion