1. NME
-NME is the longest published music weekly in the world.
-The price is £2.20 (from my questionnaire results I found that my audience would most
like to pay between £2 and £2.99 so this fits perfectly), and it is produced weekly.
-73% of the readers are male, and 27% are female: I would like to alter this when creating
my magazine and make the percentages equal to widen my audience, so I will consider
the features I am including and make sure they appeal to both genders.
-The average reader age is 25, and the target demographic is men aged 17-30.
-80% of NME readers feel music is an important part of their lives - I will keep this in mind
when creating my magazine.
-63% of NME readers choose to listen to indie/guitar bands, however, as I would like to
combine a number of features from different magazines, I will possibly include little/no
indie influences to make sure I reach my target market.
-34% of NME readers are working full time, 18% work part time and 26% are full time
students. These statistics will be similar for my target audience.
-84% of the readers think NME gives them what they want - I hope to achieve this when
creating my magazine.

2. Q
-Q is the UK's No.1 actively-purchased music magazine and is about quality and character. -Q readers prize its lavish photography, in-depth reporting and sense of humour. I will
consider this when creating my magazine as this will appeal to my target audience of both
genders between 16 and 35, and give it a more professional, mature feel.
-It is about authority and opinion and is trusted and influential.
-72% of Q readers are ABC1 with high disposable income - this shows the mature
demographic which I will keep in mind.
-Q draws together the biggest stars, the most exciting phenomena, new artists and a
healthy dose of irreverence.
-Q has 69,549 Twitter followers and 32,556 Facebook likes - this shows that the readers are
up to date with technology and social networking which could show a lot about their
personalities.
-The average Q reader is more likely to influence their peers when it comes to choices on
financial services, food, toiletries etc.
-Q readers are more likely to rate as 'influential consumers' compared to everyone else,
making them a highly desirable audience to target.

3. Rolling Stone
-Rolling Stone’s target demographic is adults 18-30, and has an audience of 12,411 people.
59.3% of the readers are male, and 40.7% are female. The most popular age range that
reads Rolling Stone is 18-24 with 27.6% of people. The least popular age range is 55+ with
11.9% of the readers in this age group.
-73.4% of the readers are employed which shows the mature demographic, and 50% of
them are single. 35.5% are married, which shows the type of reader that the magazine
appeals to (more single people than married).
-Rolling Stone has mainly a white audience with 73.9% of them in this category. However,
14.1% are black, 16.6% are from Spanish or Hispanic origin and 12.6% are from other races
and cultures. This shows the magazine attracts a wide range of different audiences so must
have features that appeal to them all.
Rolling Stone is an accurate
name for this magazine as it
could reflect the type of reader
that it wants to target. This
could reflect the personality of
a single person – the magazine
appeals to more single people
than married or in relationships.
It could also echo the life of an
18-30 year old as people at this
age are likely to still be figuring
things out.