The document outlines the publication plan for a new indie music magazine called "Indie". It will be published monthly and cost £2.20. It will be distributed in supermarkets, newsagents, and music stores as well as at concerts. The magazine aims to provide fans with up-to-date information on their favorite indie bands and introduce them to new artists. It will have regular content such as music mail, gig reviews, interviews, and news. Feature articles will profile popular indie artists. The house style specifies fonts and formatting for titles, headlines, captions, and body text.

1. Publication Plan
Title: Indie
Positioning Statement: Don’t be mainstream.
Frequency of Publication: Monthly
Price: £2.20
Distribution Plan: Supermarkets, Newsagents, Music Stores and at Gigs.
Rationale: The approach of this magazine is mainly to provide fans with up to date information on
their favourite indie bands, and to inform them about new indie artists who they may like to listen
to.
Style: The style will be Informal but not using too much slang, unless quoting an artist in an
interview. As my magazine is going to be aimed at 16 year olds and over, it may include swearing if it
was in the artist’s interview.
Regular Content:
Music Mailbag - Mail Section
What’s On? – A guide to up and coming gigs
Album Reviews
Gig Reviews
Have Your Say – What the readers think about gigs they have been to and new albums they
have heard.
News
Competitions
Ones to Watch – New artists who people may like
60 second interview – 60 second interview with a band/artist
Posters
60 second interview
What's Hot
Feature Content:
A Day With Mumford And Sons
On Tour With Marina and the Diamonds
Summer Festival Highlights
Alt-J Talk About Their New Album
Introducing Laura Marling
Jake Bugg – The Beginning...
Say Hello To Lucy Rose
Ellie Goulding – The Starry Eyed Girl
The xx On Tours, Albums and on Their New Found Fame.
23 Fake Street, Fake or Not? (Interview with Frontman Sam Kydd)
Aiden Grimshaw Headline Tour

2. Lonsdale Boys Club – Join The Club
The Passion of Passion Pit
Of Monsters and Men Talk about Their Tour.
The Story Of FranKo
Ben Montague From The Start
Your Guide To This Winter's Hottest Gigs
Em. Britain’s Hottest New Indie Star(Cover Story)
Live From The Q Awards
House Style:
Title: Elephant
Coverlines: Franklin Gothic Demi Cond and Franklin Gothic Medium
Headlines: Berlin Sans FB Demi
Standfirst: Berlin Sans FB Demi 14pt. Byline to be included in standfirst
Captions: Berlin Sans FB Demi 18pt
Features first paragraph: Drop Capital Berlin Sans FB Demi 5 lines deep, first two words in capitals
News first paragraph: First two words in capitals
Body text: Times New Roman, 11pt
Colour Scheme: Burgundy, Navy Blue, White, Black