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Social Media Blitz for Startups

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Social Media Blitz for Startups

  1. 1. #SocialMedia Blitz For #Startups @MarshSutherland North Essex Community College April 11, 2012
  2. 2. Overview My process for social media blitz success • Setting up social media channels • Growing your audience • Creating valuable content
  3. 3. My name is “Marsh” Experience • CEO & Founder of SocialGrow, ReferralBonus, & FounderMatchup • 2X StartupWeekend Boston participant • StartupWeekend Spokane organizer • Recent AngelHack Social Media Marketer for FitGiver • Kind of a hype machine for Boston startups
  4. 4. Social Media Channels What are the steps? 1. Get a logo and a tagline 2. Setup socialmedia@[domain] as an email address 3. Twitter 4. Facebook 5. YouTube
  5. 5. Social Media Channels Logo & Tagline • Assuming you have a company name & a landing page • Cheap & decent? Fiverr.com • Tagline should be “One Simple Thing”
  6. 6. Social Media Channels Social Media Email Address • Should simply be “socialmedia” @ the domain name • “socialmedia@fitgiver.com • Because people leave companies. That’s why.
  7. 7. Social Media Channels 1) Setup Twitter • @”companyname” ideally • Actual name should be either company name or founder’s name • Use your logo • Cool background graphic with emotional appeal • Put relevant # hashtags in description • Put in website address
  8. 8. Social Media Channels
  9. 9. Social Media Channels 2) Setup Facebook • Create a ”companyname” Like page • Use your logo • Cool cover graphic with emotional appeal again • Put relevant keywords in description • Put in website address • Signup for Involver to aggregate social media on FB Like page
  10. 10. Social Media Channels
  11. 11. Social Media Channels 3) Setup YouTube • Create a ”companyname” YouTube channel page • Use your logo • Cool cover graphic with emotional appeal AGAIN ;) • Put relevant keywords in description • Put in website address
  12. 12. Social Media Channels
  13. 13. Growing Your Audience Twitter • Follow thought leaders in your industry • @ reply to thought leaders in your industry • Engage in # hashtag discussions relevant to startups & your industry • Re-tweet valuable content and aks them to “RT!” so it is retweeted • See www.danzarrella.com
  14. 14. Growing Your Audience Facebook • Ask all your friends to support you and Like your page • Ask your friends to ask their friends to like your page to support you • Post on relevant other Like pages asking people to Like your page to keep up with your new startup • Post relevant, shareable content with hooks and calls to action
  15. 15. Growing Your Audience YouTube • Ask all your friends to support you and subscribe to your YouTube channel • Post interesting and funny videos showing your work in progress • Go out and interview potential customers on camera asking them questions about problems that your product solves. Post those videos • Create funny comical content
  16. 16. Creating Valuable Content All Social Media Channels • Create interesting content that is “newsworthy” you would want to share with your friends • Ask questions to your audience to engage them in an online discussion • Create a # hashtag discussion relevant to your industry once a week • Create & share funny comical content
  17. 17. Marsh Sutherland My Social Media Channels • Twitter: @marshsutherland • LinkedIn: http://linkedin.com/in/marshcochrans utherland • Pinterest: http://pinterest.com/marshsutherland

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