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#SocialMedia Blitz
     For #Startups
       @MarshSutherland
North Essex Community College
         April 11, 2012
Overview
My process for social media blitz success


  • Setting up social media channels
  • Growing your audience
  • Creating valuable content
My name is “Marsh”
             Experience
• CEO & Founder of SocialGrow,
ReferralBonus, & FounderMatchup
• 2X StartupWeekend Boston participant
• StartupWeekend Spokane organizer
• Recent AngelHack Social Media
Marketer for FitGiver
• Kind of a hype machine for Boston
startups
Social Media Channels
       What are the steps?
1. Get a logo and a tagline
2. Setup socialmedia@[domain] as
   an email address
3. Twitter
4. Facebook
5. YouTube
Social Media Channels
             Logo & Tagline
•    Assuming you have a company name
     & a landing page
•    Cheap & decent? Fiverr.com
•    Tagline should be “One Simple Thing”
Social Media Channels
      Social Media Email Address
•    Should simply be “socialmedia”
     @ the domain name
•    “socialmedia@fitgiver.com
•    Because people leave
     companies. That’s why.
Social Media Channels
1) Setup Twitter
 •    @”companyname” ideally
 •    Actual name should be either
      company name or founder’s name
 •    Use your logo
 •    Cool background graphic with
      emotional appeal
 •    Put relevant # hashtags in description
 •    Put in website address
Social Media Channels
Social Media Channels
2) Setup Facebook
 •    Create a ”companyname” Like page
 •    Use your logo
 •    Cool cover graphic with emotional
      appeal again
 •    Put relevant keywords in description
 •    Put in website address
 •    Signup for Involver to aggregate
      social media on FB Like page
Social Media Channels
Social Media Channels
3) Setup YouTube
•    Create a ”companyname”
     YouTube channel page
•    Use your logo
•    Cool cover graphic with
     emotional appeal AGAIN ;)
•    Put relevant keywords in
     description
•    Put in website address
Social Media Channels
Growing Your Audience
Twitter
   •    Follow thought leaders in your industry
   •    @ reply to thought leaders in your
        industry
   •    Engage in # hashtag discussions
        relevant to startups & your industry
   •    Re-tweet valuable content and aks
        them to “RT!” so it is retweeted
   •    See www.danzarrella.com
Growing Your Audience
Facebook
  •    Ask all your friends to support you and
       Like your page
  •    Ask your friends to ask their friends to
       like your page to support you
  •    Post on relevant other Like pages
       asking people to Like your page to
       keep up with your new startup
  •    Post relevant, shareable content with
       hooks and calls to action
Growing Your Audience
YouTube
  •    Ask all your friends to support you and
       subscribe to your YouTube channel
  •    Post interesting and funny videos
       showing your work in progress
  •    Go out and interview potential
       customers on camera asking them
       questions about problems that your
       product solves. Post those videos
  •    Create funny comical content
Creating Valuable Content
All Social Media Channels
  •   Create interesting content that is
      “newsworthy” you would want to
      share with your friends
  •   Ask questions to your audience to
      engage them in an online discussion
  •   Create a # hashtag discussion
      relevant to your industry once a week
  •   Create & share funny comical
      content
Marsh Sutherland
My Social Media Channels
  •   Twitter: @marshsutherland
  •   LinkedIn:
      http://linkedin.com/in/marshcochrans
      utherland
  •   Pinterest:
      http://pinterest.com/marshsutherland

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Social Media Blitz for Startups

  • 1. #SocialMedia Blitz For #Startups @MarshSutherland North Essex Community College April 11, 2012
  • 2. Overview My process for social media blitz success • Setting up social media channels • Growing your audience • Creating valuable content
  • 3. My name is “Marsh” Experience • CEO & Founder of SocialGrow, ReferralBonus, & FounderMatchup • 2X StartupWeekend Boston participant • StartupWeekend Spokane organizer • Recent AngelHack Social Media Marketer for FitGiver • Kind of a hype machine for Boston startups
  • 4. Social Media Channels What are the steps? 1. Get a logo and a tagline 2. Setup socialmedia@[domain] as an email address 3. Twitter 4. Facebook 5. YouTube
  • 5. Social Media Channels Logo & Tagline • Assuming you have a company name & a landing page • Cheap & decent? Fiverr.com • Tagline should be “One Simple Thing”
  • 6. Social Media Channels Social Media Email Address • Should simply be “socialmedia” @ the domain name • “socialmedia@fitgiver.com • Because people leave companies. That’s why.
  • 7. Social Media Channels 1) Setup Twitter • @”companyname” ideally • Actual name should be either company name or founder’s name • Use your logo • Cool background graphic with emotional appeal • Put relevant # hashtags in description • Put in website address
  • 9. Social Media Channels 2) Setup Facebook • Create a ”companyname” Like page • Use your logo • Cool cover graphic with emotional appeal again • Put relevant keywords in description • Put in website address • Signup for Involver to aggregate social media on FB Like page
  • 11. Social Media Channels 3) Setup YouTube • Create a ”companyname” YouTube channel page • Use your logo • Cool cover graphic with emotional appeal AGAIN ;) • Put relevant keywords in description • Put in website address
  • 13. Growing Your Audience Twitter • Follow thought leaders in your industry • @ reply to thought leaders in your industry • Engage in # hashtag discussions relevant to startups & your industry • Re-tweet valuable content and aks them to “RT!” so it is retweeted • See www.danzarrella.com
  • 14. Growing Your Audience Facebook • Ask all your friends to support you and Like your page • Ask your friends to ask their friends to like your page to support you • Post on relevant other Like pages asking people to Like your page to keep up with your new startup • Post relevant, shareable content with hooks and calls to action
  • 15. Growing Your Audience YouTube • Ask all your friends to support you and subscribe to your YouTube channel • Post interesting and funny videos showing your work in progress • Go out and interview potential customers on camera asking them questions about problems that your product solves. Post those videos • Create funny comical content
  • 16. Creating Valuable Content All Social Media Channels • Create interesting content that is “newsworthy” you would want to share with your friends • Ask questions to your audience to engage them in an online discussion • Create a # hashtag discussion relevant to your industry once a week • Create & share funny comical content
  • 17. Marsh Sutherland My Social Media Channels • Twitter: @marshsutherland • LinkedIn: http://linkedin.com/in/marshcochrans utherland • Pinterest: http://pinterest.com/marshsutherland