What is Twitter?
• Micro-blogging service
• Enables users to send and read text-based messages of up to
• Get real-time stories, photos, videos, conversations
• Follow friends, celebs, breaking news accounts and more
• Follow specific content (ie. Food, health, fiction)
• Research and find relevant Twitter handles to include in
• Engagement better when post is handwritten as opposed to
• You can schedule handwritten posts using Tweetdeck or
Twitter tools: Topsy
• Only service that allows you to search through every tweet
• Use to find tweets from a specific time or on a specific topic.
• Use to gauge sentiment around a Twitter hashtag
• Can search links, tweets, photos, videos
• Can search influencers, voices reaching the most people on
Twitter tools: Tame.it
• Quick look at most mentioned people, most used hashtags
and most shared links from the people you follow on Twitter,
your Twitter lists, or based on a search term.
• Results are updated live.
Twitter tools: Advance search
• Find tweets by location or sentiment.
• Search by words, exact phrases, hashtags, etc.
• Search by people (ie. @buffyandrews)
• Search by dates (from X date to X date)
Twitter tools: Twazzup
• Real-time monitoring and analytics
Twitter tools: Tweroid
• Analyzes your account and based on your followers tells you
when the best time to tweet is.
Twitter tools: Hashtracking
• This tool gives you a free report of any Twitter hashtag.
Twitter tools: Tweetstats
• Enter Twitter username and get a bunch of cool stats.
• Also will show you your tweet cloud and hash cloud, just for
Twitter tools: Followerwonk
• Tool used to find, analyze and optimize for social growth.
Twitter tools: Twiangulate
• Tool used to graph/compare Twitter networks.
• Enter search term
• Will return snapshot of most common terms, hashtags and
links to explore further
• Provides quick overview of your Twitter community
Who I follow, but doesn’t follow me back (Celebs)
Who follows me, but I don’t follow back (Fans)
Who I follow and follows me back (Friends)
• Add and remove users easily from your Twitter account
• Directory of prominent people organized by interests.
• Designed to recognize the most prominent voices speaking on
a given topic.
• Use to constructing a “beat” of people to follow.
• Can sign up if you want to be acknowledged as an expert on a
• Looks at Twitter, Facebook, Instagram and Linkedin
• Curates tweets
• Can create a newspaper for any topic of your interest (ie. Jeff
• Great way of getting snapshot of topic at any given moment
of time on Twitter
• Social media search engine
• Search for any term and get links to mentions on blogs,
comments, bookmarks, events, news, videos and more.
• Lots of networks, from Photobucket to Facebook.
What is Facebook?
• Social networking site
• Connect with friends, family, businesses, etc.
• Share news, photos, videos and more
• Think when you post: how would you tell this story to a
What is Google+?
• Similar to Facebook
• News feed based on status updates and shared content
• Share with specific sets of people, called circles, as opposed to
posting on your wall for everyone to see
• SEO benefits. By sharing pages from website on your Google+
page, you rank higher in Google Search Engine.
• The higher you rank in Google Search Engine, the better
chance of getting in front of your target audience
• Research and find relevant hashtags to include
• Type “#SUBJECT”
What is Geofeedia?
• Geofeedia is a location-based search tool that allows
journalists to aggregate publicly shared social media
• Data sources = Twitter, Instagram, YouTube, Flickr, and Picasa
• Content comes from GPS-enabled smartphone and digital
photos with coordinates embedded in image file
• Search area can be as large as a city, as small as a building
Search by place name
• Searched for “The White House”
Search by city
• Searched for “York, Pa.”
Search by address
• Searched for 1891 Loucks Road, York, Pa.
What is it?
• Social media tool that enables users to "pin" images, videos
and other objects to boards
• Includes social networking features
Why use it?
• Great way to collect and organize content
• Has staying power
• Builds new audience
• Generates interest in content
• Extends shelf life of stories
• Creates visual archive
Ways to use it
• Showcase user-generated content
• Use for news stories
• Use for local events
• Showcase local places
• Showcase local products
• Feature contest entries
• Promote content
• Contact board
• Think outside the box
• Readers love sharing photos
What is RebelMouse?
• Your social media aggregator
• Connect social networks and hashtags to page
• Populates website with images, videos, headlines etc. from
chosen accounts and hashtags
• Can embed
• Curate around topic (Gettysburg 150th
, Hurricane Sandy)
• ‘Social news magazine’ (RSS reader)
• Personal curation tool
• Also public functionality via magazines
• You create Flipboad magazine by going to
• Add articles to your magazine by clicking on + icon next to any
article in the Flipboard app (which you can also use to create a
new magazine) or by using browser bookmarklet
• Can share your magazine via email, Twitter, Facebook,
• Able to map a story and provide an audio narration
• Works well for stories that take place across different
• Best used where movement between place is important
• Users add images, video and text to story
• Create and share digital timelines
• Can customize look (default below)
• Add inline audio to your story
• Provides context and emotion
• Reader never has to look away from text to go to player
located elsewhere on page
• Source is Soundcloud, but working to expand this
• Understand your community
• Be conversational. Ask questions; respond to comments
• Provide plenty of links. Links help grow audience and they
provide attribution, context and authority
• Don’t forget visual elements, such as photos, videos,
slideshows, polls, embedded tweets, graphics, maps, source
• The most successful bloggers are those most passionate about
• Online photo-sharing, video-sharing and social networking
• Users take pictures and videos, apply digital filters (if they
choose) and share them via social networking services, such
as Facebook, Twitter, Tumblr and Flickr.
• Drawback = confined to a square shape
• Journalists use Instagram to curate
content , find sources, stories, et
• Free Instagram widget
• Allows you to build a customized widget , filtering by
username or hashtag.
• Choose to share what you’ve created via an embeddable grid,
slideshow or photo map.
• 20 hours of video uploaded every minute
• Find YouTube clips uploaded by individuals as part of a news
story (ie. Bus going through water during flood)
• Find story sources
• Real-time engagement platform
• Real-time content creation, publication, and syndication
• Use for live coverage of news and events (ie. Olympics)
• Able to publish content as an event unfolds and share
information instantaneously as it happens
• Automatically updates
• Content can include tweets, videos, photos, etc.
• Tool used to curate content
• Can collaborate
• Create stories, publish to web
• Engaging experience
that helps tell story
• Point and click to add
link or media
• Augment images to
use as explanatory tool
• Adds layer of depth to
online reporting or
ThingLink: Ways to share
• Embed code
• Can also create app
for Facebook page
• Simple drag-and-drop way to make beautiful and snazzy
• Good if you aren’t Illustrator-savvy or are in a time crunch.
Layar: Promote content
• Call to action
• Connects to author via
email, phone, Twitter,
• Links author’s blog
• Links related app
• Allows reader to share via
Facebook, email, Twitter
• Also supports QR codes
• Timeline JS
We learn about new tools every day. Try what you can. Keep
what works for you. Share successes with others.