Here's the presentation I gave a Oxford University on 13 August 2014 for the Oxford Summer Showcase

1. Using social media to create
successful events
Todd – Jo’s Correctional Facility

2. Introduction
• Who are we?
Todd: Blogger and social media expert.
Jo: Copywriter/proofreader and marketing
manager.
• Our story

3. Before your event
• Set your stall out

4. Before your event
• Add social media handles to all your stuff –
website – tickets – flyers
• Get the artwork right and share consistently
across your networks

5. Before your event
• Decide a hashtag for your event from the start
and add this everywhere
• Put the hashtag on the event ticket confirmation
– get it used!

6. Before your event
• Add a field on the ticket sign up for people’s
Twitter handle and follow them.
• Add these people into a Twitter list with the
same name as your event

7. Before your event
• Ask people who you’re organising your event
with to be social too
• Find speakers and new stall holders from social

8. Before your event
• Email connections and people in your circles
and ask them to re-share your updates
• Create a buzz about the event way before it
happens
• Work out how you will manage the account and
have the right answers for people.

9. Promotion build up
• Share your event consistently to your audience
(more than once)

10. Promotion build up
• Find the right times to share and use your
hashtag

11. Promotion build up
• Blog about the event and share with other
organisers
• Talk to stand holders, speakers, suppliers,
venues on social media

12. Promotion build up
• Consider having your social media stream on
your website or event page

13. Promotion build up
• Share other people’s stuff in order to get yours
re-shared

14. Promotion build up
• Advertise your event to key audiences on
Facebook

15. Promotion build up
• Talk about your event on LinkedIn groups.
• Message your LinkedIn contacts.

16. During the event
• Include your hashtag and Twitter handle in hand
outs

17. During the event
• Use Twitter to network

18. During the event
• Track mentions of the hashtag
• Have a screen with the hashtag streaming on it

19. During the event
• Interact with your event guests
• Share images of your event (take a selfie?!)

20. During the event
• Document the day for your blog later
• Share insightful one-liners from speakers

21. After the event
• Catch up – follow and interact some more
• Find great tweets from the hashtag and RT a
few

22. After the event
• Use these tweets as recommendations for your
website

23. After the event
• Write a blog about the day, include the social
aspects

24. After the event
• Follow the hashtag for the next few weeks
• Stay connected. If you’re mentioned – interact

25. After the event
• Use your Twitter list to market to those people
next time

26. Any questions?

27. Get in touch…
@SocialMediaTodd
Todd@JCFacility.co.uk
www.JCFacility.co.uk