Doing business

670 views

Published on

What you need to know to make it as a freelancer, how to price jobs, etc.

Published in: Technology, Design
  • Be the first to comment

  • Be the first to like this

Doing business

  1. 1. GETTING DOWN TO BUSINESS by Ray Villalobos
  2. 2. FREELANCER “e.g. My minimum price for a 5 page website is $500, does that sound like something within your range”Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  3. 3. FREELANCER • Your first stop “e.g. My minimum price for a 5 page website is $500, does that sound like something within your range”Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  4. 4. FREELANCER • Your first stop • First clients are Friends and Family “e.g. My minimum price for a 5 page website is $500, does that sound like something within your range”Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  5. 5. FREELANCER • Your first stop • First clients are Friends and Family • Have a minimum price point answer ready “e.g. My minimum price for a 5 page website is $500, does that sound like something within your range”Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  6. 6. WHAT IS MY RATE?Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  7. 7. WHAT IS MY RATE?• Depends on experienceRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  8. 8. WHAT IS MY RATE?• Depends on experience• Changes as you get busier/betterRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  9. 9. WHAT IS MY RATE?• Depends on experience• Changes as you get busier/better• Has to be tangible $30-100/hr, $100/page, $50 photoRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  10. 10. WHAT IS MY RATE?• Depends on experience• Changes as you get busier/better• Has to be tangible $30-100/hr, $100/page, $50 photo• Take into account all costs. Setup, Breakdown, ClipartRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  11. 11. WHAT IS MY RATE?• Depends on experience• Changes as you get busier/better• Has to be tangible $30-100/hr, $100/page, $50 photo• Take into account all costs. Setup, Breakdown, Clipart• Figure out your expenses: Rent, Car, Food, Savings, TaxesRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  12. 12. WHAT IS MY RATE?• Depends on experience• Changes as you get busier/better• Has to be tangible $30-100/hr, $100/page, $50 photo• Take into account all costs. Setup, Breakdown, Clipart• Figure out your expenses: Rent, Car, Food, Savings, Taxes• What makes you happy wether or not you get the jobRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  13. 13. HOW TO GET CLIENTSRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  14. 14. HOW TO GET CLIENTS • Educate others. Share your knowledge with othersRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  15. 15. HOW TO GET CLIENTS • Educate others. Share your knowledge with others • Get Involved in your communityRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  16. 16. HOW TO GET CLIENTS • Educate others. Share your knowledge with others • Get Involved in your community • Do great work...it stands outRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  17. 17. HOW TO GET CLIENTS • Educate others. Share your knowledge with others • Get Involved in your community • Do great work...it stands out • Website, Facebook, Beehance, Dribble, GitHub, Forrst, TwitterRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  18. 18. HOW TO GET CLIENTS • Educate others. Share your knowledge with others • Get Involved in your community • Do great work...it stands out • Website, Facebook, Beehance, Dribble, GitHub, Forrst, Twitter • Network. Be the one person who stands outRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  19. 19. GET BUSYRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  20. 20. GET BUSY • Write blog postsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  21. 21. GET BUSY • Write blog posts • Attend Industry EventsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  22. 22. GET BUSY • Write blog posts • Attend Industry Events • Retweet people you like and appreciateRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  23. 23. GET BUSY • Write blog posts • Attend Industry Events • Retweet people you like and appreciate • Write thank you notes to your customersRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  24. 24. GET BUSY • Write blog posts • Attend Industry Events • Retweet people you like and appreciate • Write thank you notes to your customers • Send someone a thank you basketRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  25. 25. SELLING YOUR SERVICESRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  26. 26. SELLING YOUR SERVICES• Answer reasons to say no in advanceRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  27. 27. SELLING YOUR SERVICES• Answer reasons to say no in advance• Show them how awesome it will be working with youRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  28. 28. SELLING YOUR SERVICES• Answer reasons to say no in advance• Show them how awesome it will be working with you• Give people referral fees (10%). They’ll remember you.Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  29. 29. SELLING YOUR SERVICES• Answer reasons to say no in advance• Show them how awesome it will be working with you• Give people referral fees (10%). They’ll remember you.• Previous clients are the biggest source of new clientsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  30. 30. SELLING YOUR SERVICES• Answer reasons to say no in advance• Show them how awesome it will be working with you• Give people referral fees (10%). They’ll remember you.• Previous clients are the biggest source of new clients• Be memorable in a good way, then ask others to validate you (Linked in).Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  31. 31. OPPORTUNITYRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  32. 32. OPPORTUNITY• Opportunity knocks all of the time Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  33. 33. OPPORTUNITY• Opportunity knocks all of the time• Be ready for opportunity. Study, build portfolio, write, get busy. When opportunity knocks it won’t be a stretch Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  34. 34. OPPORTUNITY• Opportunity knocks all of the time• Be ready for opportunity. Study, build portfolio, write, get busy. When opportunity knocks it won’t be a stretch• Only take a job if it’s a Heck Yeah! job Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  35. 35. OPPORTUNITY• Opportunity knocks all of the time• Be ready for opportunity. Study, build portfolio, write, get busy. When opportunity knocks it won’t be a stretch• Only take a job if it’s a Heck Yeah! job• Only do it if you have time to make it great Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  36. 36. OPPORTUNITY• Opportunity knocks all of the time• Be ready for opportunity. Study, build portfolio, write, get busy. When opportunity knocks it won’t be a stretch• Only take a job if it’s a Heck Yeah! job• Only do it if you have time to make it great• Push yourself on every job...learn something new Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  37. 37. CLIENT ANALYSISRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  38. 38. CLIENT ANALYSIS• Determine client needs & competitionRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  39. 39. CLIENT ANALYSIS• Determine client needs & competition• Create a sitemap (http://bubbl.us)Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  40. 40. CLIENT ANALYSIS• Determine client needs & competition• Create a sitemap (http://bubbl.us)• Make sure they’re comfortable with ratesRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  41. 41. CLIENT ANALYSIS• Determine client needs & competition• Create a sitemap (http://bubbl.us)• Make sure they’re comfortable with rates• If you’re not sure they know your price range, mention your minimum rate, your per page rate.Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  42. 42. PROPOSAL• Description of Work • Deposit (50%)• Confidentiality • Billing• Recommendation (Site • Due Dates Map) • Copyrights• Rates (Page Rate, Hourly Rates, Maintenance Fee) • Termination
  43. 43. GOING OFFICIALRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  44. 44. GOING OFFICIAL • FictitiousName Registration (https://efile.sunbiz.org/ficregintro.html)Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  45. 45. GOING OFFICIAL • FictitiousName Registration (https://efile.sunbiz.org/ficregintro.html) • Apply for a business license (http://www.volusia.org/revenue/BTRinfo.htm)Ray Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  46. 46. GOING OFFICIAL • FictitiousName Registration (https://efile.sunbiz.org/ficregintro.html) • Apply for a business license (http://www.volusia.org/revenue/BTRinfo.htm) • Open up a Bank AccountRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  47. 47. GOING OFFICIAL • FictitiousName Registration (https://efile.sunbiz.org/ficregintro.html) • Apply for a business license (http://www.volusia.org/revenue/BTRinfo.htm) • Open up a Bank Account • Get Business Cards in Company NameRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  48. 48. RESOURCESRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  49. 49. RESOURCES • Mint.comRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  50. 50. RESOURCES • Mint.com • Google DocsRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  51. 51. RESOURCES • Mint.com • Google Docs • PayPalRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  52. 52. RESOURCES • Mint.com • Google Docs • PayPal • FreshbooksRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/viewsource
  53. 53. THE ENDRay Villalobos • ray@planetoftheweb.com • @planetoftheweb • facebook.com/planetofray

×