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Chapter 8 : SEO Content Marketing Strategy by Pagelocus.com

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In this module we cover areas such as how to approach SEO Content Marketing for any niche. We also cover misconceptions about content marketing and tips to get better conversion or Improving ROI

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Chapter 8 : SEO Content Marketing Strategy by Pagelocus.com

  1. 1. SEO Training by Search Engine Optimization Training Page Locus is a popular online website analysis and SEO tool which help SEO individuals, Agencies and Enterprise to manage their SEO Efforts.Page Locus also expertize in providing training to Digital Marketers and SEOs. Module 8 : Content Marketing Strategy for SEO What is Page Locus?
  2. 2. SEO Training bySession 2015/16 AIM of Module To gain basic understanding about What is Content Marketing? Some Content Marketing Stats Content Marketing interest 2005-2015 How Local SEO Works in 2015 Why We Need Content Marketing Strategy? Stats: B2B Vs B2C Content Marketing Channel Graph Stats: B2B VS B2C Content Type Marketed Distribution Stats: B2B VS B2C Content Marketing Goal Misconceptions about Content Marketing How Content Marketing Actually Works Few Reasons Why Content Marketing Fails Content Marketing Strategy Checklist
  3. 3. SEO Training bySession 2015/16 What is Content Marketing? Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action But.. Content Marketing may not be the correct way of marketing for all businesses.
  4. 4. SEO Training bySession 2015/16 Some Content Marketing Stats Only 37% of Marketers are effective at Content Marketing (Source) 94% of B2B Marketers are using Content Marketing (Source) 69% of Marketers are creating more content than previous year (Source) Only 27% of the Marketers have documented their Content Strategy (Source) 48% of Marketers publish Fresh Content daily or multiple times per week (Source)
  5. 5. SEO Training bySession 2015/16 Content Marketing Interest 2005-2015
  6. 6. SEO Training bySession 2015/16 Why We Need Content Marketing Strategy? Website Traffic AwarenessSales / Conversions Retention
  7. 7. SEO Training bySession 2015/16 Other Benefits of Content Marketing Better Organic Rankings Better Engagement with Target Audience Build up Natural Links Become Authoritative
  8. 8. SEO Training bySession 2015/16 Stats: B2B Vs B2C Content Marketing Channel Graph Content Marketing Benchmark 2014 B2B North-America B2B B2C
  9. 9. SEO Training bySession 2015/16 Stats: B2B VS B2C Content Type Marketed Distribution Content Marketing Benchmark 2014 B2B North-America B2B B2C
  10. 10. SEO Training bySession 2015/16 Stats: B2B VS B2C Content Marketing Goal Content Marketing Benchmark 2014 B2B North-America B2B B2C
  11. 11. SEO Training bySession 2015/16 Misconceptions about Content Marketing 1.Create Great Content 2.Promoting Content 3.Traffic & Sales ● Adding Infographics ● At Least 1200 words ● Add 4-5 Images ● Great Insights for Customer ● Share on Facebook ● Tweet on Twitter ● Getting Some Backlinks ● Email to Subscribers X% Converted
  12. 12. SEO Training bySession 2015/16 How Content Marketing Actually Works 1.Create Great Content 2.Promoting Content Builds Trust Brand Impression Positive Memory 3.Traffic Repeat Process (Trial & Test) Threshold Reached or Customer Needs ServiceX% PossibleConversion Threshold Reached or Customer Needs Service
  13. 13. SEO Training bySession 2015/16 Few Reasons Why Content Marketing Fails Content Marketing without Documentation. Content that does not help or gives insight. Targeting Non-Efficient Audience. Over Optimized Content Web Pages with Bad-UX Focus of Content Marketing is Traffic/Sales not Trust there are more...
  14. 14. SEO Training bySession 2015/16 Why you need the content marketing strategy? eg Traffic, Customer Acquisition Content Marketing Strategy Checklist 1.Goal 2.Who 3.Where 5.Experience 6.ROI Who are you targeting? Businesses, End User or Entrepreneurs Where are your Audience? Social Network, Search , Webinar, Blogosphere, local.. Who are the influencers? Wall Street, Bloggers, data, renowned personalities 4.Influencers How content will impact? Beautiful UI, Interactive, Meaningful insight, Simple.. Compare with other marketing? Eg SEM, Brand Advertizing etc..
  15. 15. SEO Training bySession 2015/16 We are glad to have you.. Please take a minute to fill this feedback form and help us improve our services. Next Module 2 : Off-Page SEO in Detail See you in next class..

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