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Get your guest-posting submission published. Useful tips and automation of the process.

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How to contact editors and get your submissions published.

Published in: Marketing
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Get your guest-posting submission published. Useful tips and automation of the process.

  1. 1. Get your guest-posting submissions published. Useful tips and automation of the process. Igor Go 06 december 2016 All-in-one SEO platform
  2. 2. Hi. My name is Igor, I’m a digital marketer at Serpstat. Feel free to contact me with all your questions: igor@serpstat.com facebook.com/d1rtyharry
  3. 3. Guest-posting How to find the opportunities, how to contact the editors and close the deal. ● Find a suitable website ● Send offer ● Receive a reply ● Provide value ● Receive a positive reply ● Create content ● Submit
  4. 4. What tools we’re using. Mention For finding the opportunities by monitoring posts about competitors Reply.io For automated, yed personalized outbound emails Serpstat For coming up with ideas, providing additional value and because we have to write about something
  5. 5. – Does it work? – It works for us, so it should work for anyone.
  6. 6. Finding the opportunities How we use Mention to look for websites that may publish our submission and what we do once we’ve found these websites.
  7. 7. Setting up Mention
  8. 8. Setting up Mention
  9. 9. Setting up Mention
  10. 10. Setting up Mention
  11. 11. Result:
  12. 12. What’s next? Now that you see what websites publish content about your competitors, or topics relevant to you, it’s time to reach out. But first you have to do the boring stuff.
  13. 13. Manual work and spreadsheets:
  14. 14. Reaching out How to save time on writing emails. Find emails that work and get positive replies to your cold outreach emails.
  15. 15. Create a campaign
  16. 16. What we offer in our outreach emails
  17. 17. How it works: write a some letters
  18. 18. How it works: add people from your spreadsheet
  19. 19. How it works: engage
  20. 20. How it works: test
  21. 21. Additional value Some tricks to make your offer more appealing.
  22. 22. Tell them how great you are and how awesome is whatever you’re trying to promote
  23. 23. Optimize your content for their keywords
  24. 24. Find keywords with high potential
  25. 25. Add this data to your offer Show them that even in the worst case, they still get something useful. ● Pick keywords with decent search volume ● Show that it’s possible to improve ranking for these keywords to increase organic traffic
  26. 26. Summary Short description of the algorithm described in this presentation. ● Follow the publication about your competitors or keywords relevant to you ● Collect the contact info ● Create an outreach campaign ● Contact editors ● Send your proposition ● Add value ● Close deal
  27. 27. Thank you for watching :) Igor Go Feel free to contact me with all your questions: igor@serpstat.com facebook.com/d1rtyharry

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