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Google Analytics: Best Practice For Ecommerce - Jon Hibbitt
Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke at the Online Seller UK Brighton Meet Up about Google Analytics & best practice for eCommerce including Google Merch Store, Enhanced Ecommerce and Calculated Metrics.
Jon Hibbitt, SiteVisibility's Technical SEO Analyst spoke at the Online Seller UK Brighton Meet Up about Google Analytics & best practice for eCommerce including Google Merch Store, Enhanced Ecommerce and Calculated Metrics.
4.
MY BUSINESS EXISTS
TO…
Tactics
Strategy: Engage
Users
KPIs
Get more leads Increase online sales
Segments
Marketing channel (search, ppc, email, social)
New vs Returning Visitors
Geography (For brick & mortar businesses)
Drive
Store
Visits
Strategy: Sell
Products
Sell Online
Recency /
Frequency
Social Shares
Drive
Blog
Engagement
Revenu
e
£
Avg.
order
value: £
Find store
location
Printed
Coupon
12.
BEST PRACTICE
http://www.sitevisibility.co.uk/blog/2016/07/14/setting-google-analytics-like-
pro-350-jon-hibbitt-scott-colenutt/
http://www.sitevisibility.co.uk/9-simple-steps-setting-google-analytics-like-pro/
27.
GOOGLE TAG MANAGER
https://www.google.co.uk/analytics/tag-manager/
http://www.simoahava.com/category/gtm-tips/
https://www.optimizesmart.com/beginners-guide-google-tag-manager-v2/
28.
GOOGLE TAG MANAGER
https://analyticsacademy.withgoogle.com/course/5