There are 2.5 billion Millennials globally, today in 2015.
Millennials are the biggest consumer group of all. They are also driving change in every industry, especially mobile. From Twitter usage data to smartphone ownership, use these 15 statistics about the Millennial mobile owner in your next presentation.
All these statistics come from my new Total Youth Mobile Report 2015. Get a sneak peak here...
Social Media and NonProfit Fund-raisingkatrinakibben
Want to know how to raise money for your nonprofit? See some great examples of who's doing fund-raising via social media well?
Check out this presentation on Social Media and Fund-Raising today!
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
There are 2.5 billion Millennials globally, today in 2015.
Millennials are the biggest consumer group of all. They are also driving change in every industry, especially mobile. From Twitter usage data to smartphone ownership, use these 15 statistics about the Millennial mobile owner in your next presentation.
All these statistics come from my new Total Youth Mobile Report 2015. Get a sneak peak here...
Social Media and NonProfit Fund-raisingkatrinakibben
Want to know how to raise money for your nonprofit? See some great examples of who's doing fund-raising via social media well?
Check out this presentation on Social Media and Fund-Raising today!
Fluid presented a seminar on how female-oriented marketing and messaging has changed over the decades and on how gender differences currently affect purchasing motivations and behavior, including insights into specific social media channels that most appeal to women.
Making smart decision: Thornley Fallis whitepaper looks at important trends, metrics and benchmarks to inform digital communications strategies for 2014 and beyond.
The Secret Life of Youth: 7 Surprising Facts about Tomorrow's CustomersGhani Kunto
Brands have been marketing to a fictional version of youth. Here are some interesting findings from our research about what today's young people are REALLY all about.
Virtual volunteers and social media - Mar Dixon #Frivillig2.0Michel Steen-Hansen
I dag afholder Tænketanken Fremtidens Biblioteker konference "Frivillighed 2.0". Den hedder 2.0 fordi konferencen skal identificere hvordan kulturinstitutioner i fremtiden interagerer med det civile samfundet. Vores pointe er nemlig, at i fremtidens velfærdssamfund vil der opstå helt nye og andre former for, hvordan borgerne deltager i udviklingen af vores fælles institutioner. Kulturinstitutioner er i front i forhold til denne nye udvikling, hvor mange andre institutioner i f.eks. den sociale sektor kan lære meget af hvordan man i fremtiden indrager de som mange i dag kaldes "frivillige". Det stiller store krav til alle os der arbejder i instituionerne at være åbne for de nye generationer som ikke bare kommer og indgår i et "vagtskema" men forventer en helt anden meningsskabende værdi. Vi har også inddraget flere internationale erfaringer, fordi vi mener vi kan lære meget af hvordan man gør i et internationalt perspektiv.
Program_DB_firkant
Vi tror på at institutionernes samarbejde med borgerne kan udvikle og skabe værdi, ikke bare for institutionerne, men også for det enkelte menneske og for hele samfundet.
Det er noget af mit udgangspunkt, når jeg i dag skal være moterator på konferencen. I dagens løb vil jeg lægge de enkelte oplæg ud, så der vil være mulighed for at følge med og kommentere.
www.biblioteksdebat.dk
The first chapter of Youth Marketing 101: How to win the youth market without advertising.
The follow up to the now classic Youth Marketing Handbook.
Download and share!
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
This is the presentation that Gil Rogers and I presented at ACT's Enrollment Planner's Conference (#ACTEPC) in Chicago on 16 July 2015. We explore 8 myths regarding what admission professionals really understand about the media use and college search behavior of college-going teens. Data in this presentation is based on research conducted by Chegg and mStoner. We'll be publishing a white paper about it later in the year.
3 factors driving the $50 billion youth mobile messenger market.
Snapchat, Kik, Line, Whatsapp, Facebook messenger, WeChat, YikYak... these mobile messenger apps are now replacing "traditional" social media, and fast becoming the de-facto mobile experience for Gen Y Millennials and Gen Z.
What's driving the growth? How important is privacy in the appeal of mobile messenger apps? How are youth using mobile messenger apps within their social networks?
Retrouvez chaque semaine notre sélection des meilleures campagnes publicitaires ainsi que les temps fort du blog Reflet Communication.
www.refletcommunication.com/blog
Social media to target clients by it’s very nature (lack of privacy) is a difficult task, but there are ways to make it work. Use social media to reach the influencers and the connecters in your clients networks. By employing the powerful strategy you will reach clients, help change hearts and minds, and move the dial towards the great work of pregnancy help ministries.
How to Manage a Social Media Crisis explains how you can put a social media crisis management in place for your brand.
Using real examples of why major brands got it wrong, this guide will explain just what you need to do to protect your brand's reputation on social media.
Download the full whitepaper at www.stickyeyes.com/intelligence
Speak Up: Empowering Women to Find Their VoicesAliza Sherman
Presentation starting off a workshop given by Aliza Sherman and Jill Foster to empower women to articulate and craft pitches to speak at conferences (such as Blogworld LA in November 2011).
The Secret Life of Youth: 7 Surprising Facts about Tomorrow's CustomersGhani Kunto
Brands have been marketing to a fictional version of youth. Here are some interesting findings from our research about what today's young people are REALLY all about.
Virtual volunteers and social media - Mar Dixon #Frivillig2.0Michel Steen-Hansen
I dag afholder Tænketanken Fremtidens Biblioteker konference "Frivillighed 2.0". Den hedder 2.0 fordi konferencen skal identificere hvordan kulturinstitutioner i fremtiden interagerer med det civile samfundet. Vores pointe er nemlig, at i fremtidens velfærdssamfund vil der opstå helt nye og andre former for, hvordan borgerne deltager i udviklingen af vores fælles institutioner. Kulturinstitutioner er i front i forhold til denne nye udvikling, hvor mange andre institutioner i f.eks. den sociale sektor kan lære meget af hvordan man i fremtiden indrager de som mange i dag kaldes "frivillige". Det stiller store krav til alle os der arbejder i instituionerne at være åbne for de nye generationer som ikke bare kommer og indgår i et "vagtskema" men forventer en helt anden meningsskabende værdi. Vi har også inddraget flere internationale erfaringer, fordi vi mener vi kan lære meget af hvordan man gør i et internationalt perspektiv.
Program_DB_firkant
Vi tror på at institutionernes samarbejde med borgerne kan udvikle og skabe værdi, ikke bare for institutionerne, men også for det enkelte menneske og for hele samfundet.
Det er noget af mit udgangspunkt, når jeg i dag skal være moterator på konferencen. I dagens løb vil jeg lægge de enkelte oplæg ud, så der vil være mulighed for at følge med og kommentere.
www.biblioteksdebat.dk
The first chapter of Youth Marketing 101: How to win the youth market without advertising.
The follow up to the now classic Youth Marketing Handbook.
Download and share!
MIMA Summit Social Marketing 101 presentationNathan Wright
Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
This is the presentation that Gil Rogers and I presented at ACT's Enrollment Planner's Conference (#ACTEPC) in Chicago on 16 July 2015. We explore 8 myths regarding what admission professionals really understand about the media use and college search behavior of college-going teens. Data in this presentation is based on research conducted by Chegg and mStoner. We'll be publishing a white paper about it later in the year.
3 factors driving the $50 billion youth mobile messenger market.
Snapchat, Kik, Line, Whatsapp, Facebook messenger, WeChat, YikYak... these mobile messenger apps are now replacing "traditional" social media, and fast becoming the de-facto mobile experience for Gen Y Millennials and Gen Z.
What's driving the growth? How important is privacy in the appeal of mobile messenger apps? How are youth using mobile messenger apps within their social networks?
Retrouvez chaque semaine notre sélection des meilleures campagnes publicitaires ainsi que les temps fort du blog Reflet Communication.
www.refletcommunication.com/blog
Social media to target clients by it’s very nature (lack of privacy) is a difficult task, but there are ways to make it work. Use social media to reach the influencers and the connecters in your clients networks. By employing the powerful strategy you will reach clients, help change hearts and minds, and move the dial towards the great work of pregnancy help ministries.
How to Manage a Social Media Crisis explains how you can put a social media crisis management in place for your brand.
Using real examples of why major brands got it wrong, this guide will explain just what you need to do to protect your brand's reputation on social media.
Download the full whitepaper at www.stickyeyes.com/intelligence
Speak Up: Empowering Women to Find Their VoicesAliza Sherman
Presentation starting off a workshop given by Aliza Sherman and Jill Foster to empower women to articulate and craft pitches to speak at conferences (such as Blogworld LA in November 2011).
Presented proprietary data about women's use of social media and their interest in politics and news content in Washington DC, both at the Obama White House, and to Republican party staffers.
Social Media is no longer the wave of the future, it is now a standard business practice that is essential to developing strong, loyal relationships with your target audience. Social Mea (pronounced “may-uh”) will help you navigate the waters of social media through a variety of services from consulting, account set up, community management, conversation monitoring, content creation, custom add-ons and MORE!
www.socialmea.com
From Social to Sale: 8 Questions to Ask Your CustomersVision Critical
A decade into the social revolution, it’s still the number one question for brands, executives and marketers. Yes, we know social is making an impact on consumer purchasing...but how big an impact? And how do customers make the journey from tweeting, pinning or liking an item, to actually purchasing it?
This report from Vision Critical provides answers to those questions based on nearly 6,000 survey responses on social purchasing behavior. This data gives us the big picture of how three of the biggest social networks in the shopping world today – Facebook, Pinterest and Twitter – drive customers to make purchases on- and offline.
But the data also shows us how many questions we still need to ask. The variations across social networks, consumer demographics and product categories speak volumes about the necessity of every company understanding the specific relationship between social and purchasing for its own customers.
In this report, we not only share the answers we have found about social media and purchasing. We share the questions you still need to ask.
For more information or to download the report:
http://www.visioncritical.com/social2sale
eMarketer Webinar: Tips for Reaching & Engaging the Elusive MillennialeMarketer
Join eMarketer CEO Geoff Ramsey to learn best practices, case studies and the latest strategies for marketing to millennials online in this eMarketer webinar.
http://www.emarketer.com/blog/index.php/emarketer-webinar-tips-marketers/
Women and Cannabis: History, Herstory and HealthAliza Sherman
Presentation made at THC Fair about cannabis for health and wellness, a brief history of why cannabis was made illegal, women's uses of cannabis and hemp throughout history and some of the women in the cannabis industry today.
Elevate Your Career: Job Opportunities in CannabisAliza Sherman
A presentation at the Anchorage Cannabis Business Association (ACBA) about the cannabis industry and job opportunities in the various segments of this emerging industry.
10 Ways to Hit Harder with Social MediaAliza Sherman
With a focus on Facebook and Facebook advertising, this presentation was given July 2016 at the Martial Arts Supershow in Vegas. About social media marketing best practices.
Social Media Checkup and Social Media AdvertisingAliza Sherman
Presentation given at Arizona Western College about assessing how you are doing in social media, best social media practices, and basic social media advertising options.
Go Reboot Yourself: Get a Grip on Your TechAliza Sherman
Presented at SXSW 2016 with Beth Kanter. About Tech Wellness, Mindful Tech, and having a better relationship for your tech to be happier and healthier. From the upcoming book, "The Happy Healthy Nonprofit" - but not just for nonprofits!
A Happy Healthy Nonprofit: 10 Tips for Impact Without BurnoutAliza Sherman
What Beth Kanter and I are hearing from people working in the nonprofit sector about stress, burnout, self-care and wellness at work. Includes 10 powerful techniques to help avoid burnout and get more energy for 2016! Learn more about our book of the same name at healthyhappynonprofit.org.
YOU are a Brand: How to get noticed and get known!Aliza Sherman
My keynote presentation at Macaroni Kid Meetup in Ft. Lauderdale on Personal Branding, marketing yourself and reaching out to your audiences and your local media.
The Future of Communications in Our Ultra Connected Social Media WorldAliza Sherman
Learn about the best apps for productivity, creativity, time management and communications as well as the good habits we need to develop to use them well. Web pioneer Aliza Sherman will talk about the trends, applications and best practices for the way we communicate online including social media. Presented as the closing keynote at the National Federation of Press Women's annual conference in Anchorage, Alaska. #NFPW15AK
Crowdfund Your Travel or Project: How to Set Up and Run a Crowdfunding CampaignAliza Sherman
My presentation at Overland Expo introducing the concept of crowdfunding for travel - with an emphasis on having a purpose greater than just the trip. Lays out elements of a crowdfunding campaign. Case study: The Goddess Project.
Managing Your Social Media Footprint for Low Stress and High ImpactAliza Sherman
My social media marketing presentation at Overland Expo. All about planning your approach and messaging in social networks and learning how to manage the constant demand for connectivity and content.
Choosing Courage - Life is a Series of Choices. What do you choose?Aliza Sherman
My presentation to Alaska Women's Leadership Forum on the topic of Courage. Courage is a series of choices and once you make a choice, it becomes a series of steps. We all are courageous every day. Choose #courage.
Content Marketing That Doesn't Kill Your CommunityAliza Sherman
The Anti-Formula way to market in social media using content. Content marketing may be all the rage, but there are smarter, longer-lasting ways of attracting, engaging and activating your customers.
PowerTools for Business are the advice we hear a million times and never put into action. Now's the time to transform your business. From a speech I gave in Anchorage, Alaska for Alaska Department of Transportation Civil Rights Office.
Digital Marketing to Humans: Invasions, Conflicts and VictoriesAliza Sherman
My presentation on the "history of Internet marketing and online community" since 1987. These slides were cues for stories from my Internet past and vision for the future, given as a presentation recently to Consumer Reports staff.
If Digital Marketing Had a Crystal Ball - Future TechAliza Sherman
My keynote from Wine Industry Technology Symposium (WITS) in Napa about future of marketing - geofencing (iBeacon, Bytelights) and wearable tech including Ringly.
Top 10 Tips for Driving Authentic Engagement with your Influencers via Social...Aliza Sherman
To engage your online community, you want to attract people to you using social media tools, get them to react (like something), to interact (comment), but better yet, to act (share, submit, contact, buy).
The Power of Unplugging: For Your Business, Your Life, Your SanityAliza Sherman
We have surrendered our lives to our technology. Or have we? This presentation given at the Enterprising Women conference explores how we can take charge of our tech, be more mindful, and change bad tech habits to create more space in our lives.
4 Tech and Marketing Trends for 2014 by Aliza ShermanAliza Sherman
Over the years, I've been asked to give my predictions of where things are going with the web, social and mobile and technology. For context: I've been online since 1987, started the first woman-owned, full-service Internet company in 1995, started an early social media marketing agency in 2006 (before we really called it that), started a social/mobile dev and consulting firm in 2010. Here are 4 tech/marketing trends I'm watching with fascination.
18. Surveyed on a coupon site Looking for coupons from brands
19. 54% visit social networking sites at least once a day Aug 2009 - Q Interactive
20. 75% said that their use of social nets did “not really” affect their purchase decisions or did “ not at all” influence their buying. Aug 2009 - Q Interactive
21. ? 10 years ago, we saw similar stats about women not caring if brands had...
23. early adopters early mass later adopters later mass the rest The Web Social Media { } 1995/1996 2008/2009 1997 1998 2000 2010 2011 2012
24. early adopters early mass later adopters later mass the rest } web coupon clippers } bloggers podcasters social networkers emailers 2008/2009 2010 2011 2012
25. May 2009 social media survey by BlogHer, iVillage & Compass Partners
26. surveyed... 2,821 women in the general U.S. population 1,008 women from the BlogHer network 788 women in the iVillage network May 2009 - BlogHer, iVillage & Compass Partners
27. 42 million women in the United States participate in social media at least weekly. May 2009 - BlogHer, iVillage & Compass Partners
28. 31.5 million - Social Networks 23 million - Blogs 16.8 million - Message boards 6.7 million - Twitter May 2009 - BlogHer, iVillage & Compass Partners
29. Maximum reach : social networks Widest influence : blogs May 2009 - BlogHer, iVillage & Compass Partners
30. 79% of female social network users who responded considered researching products and services and 64% finding deals and discounts important. Spring 2009 - ShesConnected
31. “ Consumers surveyed about their reliance on social networks for purchase decisions may not be thinking of the constant stream of product-related information they share with their networks on a daily basis .” Debra Aho Williamson, eMarkter senior analyst eMarketer.com - Sept. 17, 2009 Are Women Really Ignoring Social Network Marketing?
47. Social Media misperceptions 1. Viral is a strategy. 2. I can control it. 3. I can buy Friends. 4. Bought Friends will listen. 5. I can just buy an ad. 6. I should put all my eggs in SM.
51. Women don’t use social media based on clear cut demographics
52. 62 divorced no kids 32 single 1 cat 26 married 3 kids 33 married infertile 28 partnered 1 kid 45 married 2 kids 41 married adopting 55 widowed 2 dogs entrepreneur work at home mom traveler job hunting SNARKY Religious blogger teacher housewife