This document summarizes 8 emerging marketing trends for 2014 based on insights from industry experts. It identifies opportunities in the following areas: 1) Consumers increasingly connecting with video, with investment in video advertising set to increase significantly. 2) Retailers benefiting from social and mobile strategies to drive both online and in-store sales. 3) Shifts in how people find and share news, with social media like Facebook becoming a major source of news sharing. 4) Brands evolving as media creators and owners, producing their own content to engage audiences across channels. The document provides insights and statistics to support trends in each of these key areas.
Technology Trends Driving Digital StorytellingTyler Durbin
As technology becomes almost invisibly integrated into our daily lives — in our hands, our clothes, and even our eyes — tracking insane amounts of data and creating nearly infinite customer touch points, great storytelling is still the most powerful influencer of behavior. Learn how current and future technology trends are powering successful storytelling.
Cannes Lions is the world's biggest celebration of creativity in communications. For 60 years it’s been home to the biggest ideas changing how brands interact with customers. This year, it turned its attention to health. 800 people from 50 countries gathered to share, judge and celebrate the life-changing creativity of the world’s best healthcare agencies. Inside, you’ll find a quick-scan summary of the conference’s content, including short stories, memorable quotes, great creative, and even a few share-worthy tweets.
Brand Purpose, Millennials And The Epic Creative That Engages ThemMSL
MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired creative.
Leading innovators shared insights on creating authentic connections with millennials and building creative social marketing initiatives that are driving social change.
For more information, please contact: Scott.Beaudoin@mslgroup.com | Share your feedback with us on twitter @msl_group
Role of Millennials and their Impact on Reputation ManagementMSL
Pascal Beucler assesses why Millennials are a generation that matters. They are a highly influential force. And their importance is only skyrocketing. If you’re not where Millennials expect you to be, you’re nowhere. Millennials strongly impact reputation in their roles as: consumers, employees & brand advocates.
We hope you enjoy reading this presentation and invite you to share your feedback and tips with @pbeucler or reach out to us on Twitter @msl_group.
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise, too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.
Word-of-mouth (WOM) is one of the most effective way of communication in marketing, and it plays important role in consumer purchasing decision. This paper explains the following key points about WOM-
• WOM and its psychological drivers
• How WOM plays a major role in marketing?
• How Word-of-mouth marketing influences purchasing decision of consumers?
• Credibility of sources/narrator
• Effect of negative publicity on purchasing decision of consumer
• eWOM
Technology Trends Driving Digital StorytellingTyler Durbin
As technology becomes almost invisibly integrated into our daily lives — in our hands, our clothes, and even our eyes — tracking insane amounts of data and creating nearly infinite customer touch points, great storytelling is still the most powerful influencer of behavior. Learn how current and future technology trends are powering successful storytelling.
Cannes Lions is the world's biggest celebration of creativity in communications. For 60 years it’s been home to the biggest ideas changing how brands interact with customers. This year, it turned its attention to health. 800 people from 50 countries gathered to share, judge and celebrate the life-changing creativity of the world’s best healthcare agencies. Inside, you’ll find a quick-scan summary of the conference’s content, including short stories, memorable quotes, great creative, and even a few share-worthy tweets.
Brand Purpose, Millennials And The Epic Creative That Engages ThemMSL
MSLGROUP and PRWeek convened brand leaders and agency innovators at Cannes Lions 2014 to discuss strategies for engaging today’s millennials through brand purpose and inspired creative.
Leading innovators shared insights on creating authentic connections with millennials and building creative social marketing initiatives that are driving social change.
For more information, please contact: Scott.Beaudoin@mslgroup.com | Share your feedback with us on twitter @msl_group
Role of Millennials and their Impact on Reputation ManagementMSL
Pascal Beucler assesses why Millennials are a generation that matters. They are a highly influential force. And their importance is only skyrocketing. If you’re not where Millennials expect you to be, you’re nowhere. Millennials strongly impact reputation in their roles as: consumers, employees & brand advocates.
We hope you enjoy reading this presentation and invite you to share your feedback and tips with @pbeucler or reach out to us on Twitter @msl_group.
This thought piece, authored by strategists from the Proximity network and presented by Digital Lab, examines the empirical need for social media investment by brands and explores the frameworks for measuring the...
China is considered home to the world's factories, manufacturing everything from zippers to photovoltaic cells and with its population of over 1.3 billion and booming economy, consumerism is on the rise, too. But lets peak into the hidden layer of China's unique blend of creativity and tech innovation. There's the Shanzhai phenomenon - unique to China but even more interesting is looking at how Chinese consumers use technology differently, creating and combining platforms to suit the demands of a generation bred on instant gratification and constant connectivity.
Word-of-mouth (WOM) is one of the most effective way of communication in marketing, and it plays important role in consumer purchasing decision. This paper explains the following key points about WOM-
• WOM and its psychological drivers
• How WOM plays a major role in marketing?
• How Word-of-mouth marketing influences purchasing decision of consumers?
• Credibility of sources/narrator
• Effect of negative publicity on purchasing decision of consumer
• eWOM
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
Fast Company's “Innovation Uncensored” brought together the most creative minds in business for two days of idea exchange. Here’s what they talked about.
http://bit.ly/7BigIdeas
by Abigail Marks (@nycabby), Director, Strategy & Operations, OgilvyEntertainment
The Summit eBook from the recent Corporate Social Media Summit New York.
The book includes:
** 10 key findings shared across the two days
** 5 insightful thoughts from our expert, senior-level corporate speakers on key social media issues
** 8 top tweets from the Summit – sharing some of the most significant ideas presented by our speakers
** A foreword from Liam Dowd, Marketing Manager at Useful Social Media
Digital marketplaces change behaviors of people, organizations and businesses. They introduce new forms of value exchange that result from connecting supply and demand in a new way. Learn how your brand can use digital to grow.
A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses.
For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.
Government or nonprofits are usually the institutions we associate with influencing public behavior in support of socially desirable outcomes. But increasingly, there is a role that businesses can and should play in this space. By doing so, they deepen relationships with customers and boost growth while contributing to social good. In From Cause to Change: The business of behavior, Bess Bezirgan, Tom Beall, Jennifer Wayman, and Michael Briggs – the leaders of Ogilvy Public Relations' new global practice, OgilvyEngage – discuss how businesses can harness the power of behavior change and show that what’s good for individuals and good for society can also be good for business.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
Channel Planning for Integrated Marketing Successlindsayferris
Brands and marketers are paying a lot of lip service to the WHAT of "Integrated Marketing", but there's a shortage of information on the HOW. This presentation discusses CHANNEL PLANNING - what it is, how to start and how to use it as a framework for innovation.
Influential social media trends to follow in 2021CatherineTeves1
Staying updated on the latest social media trends helps you stand out among the masses. Here are the most important Social media marketing trends in 2021 that Social media marketing agencies are keenly observing and that you can also use to fuel your strategy.
The Evolving Role of Brands for the Millennial GenerationEdelman
Edelman 8095®, named for the years in which the generation was born, 1980 to 1995, is an insights group studying the Millennial generation and their relationship with brands. Following a benchmark study in 2010, Edelman now unveils 8095® 2.0, an updated look at Millennials, their new aspirations and the role that brands play in their lives.
The Creative Business Idea Book: Lessons Learned from Ten Years of Breakthrou...Havas
In 2000, as the advertising industry embarked on a new century of marketing communications, Havas Worldwide (then known as Euro RSCG Worldwide) made a promise to our clients: In every office around the world, in every discipline, we would maintain a single-minded focus on delivering breakthrough business ideas—ideas so powerful they have the capacity to transform businesses and revitalize brands, create entirely new categories, and alter consumer perceptions. We called this offering Creative Business Ideas® (CBIs), and CBIs have since become our mantra, our mission, and our mandate.
In the years since we established this new point of focus, Havas Worldwide has grown to be the largest agency in the world by number of global clients. We have been named Global Agency of the Year by Advertising Age and Agency Network of the Year by Campaign, and we have seen years in which we held more spots in The Gunn Report’s annual list of top 10 campaigns than any other agency, large or small.
In 2011, we marked our first decade of Creative Business Ideas with a gorgeous coffee-table book celebrating examples of the brilliant thinking the agency has produced for clients since 2000. Intended for creativity-focused people inside and outside our own industry, The Creative Business Idea Book: Ten Years of Breakthrough Thinking showcases more than two dozen campaigns created for clients around the globe and in industries ranging from finance to publishing, automobiles to FMCG. It includes fresh insights into the future of marketing communications and business in general, exploring, among other topics, the vital importance of the smart use of social media and the business benefits to be gained from driving social change.
The Creative Business Idea Book is available on Amazon.
Fast Company's “Innovation Uncensored” brought together the most creative minds in business for two days of idea exchange. Here’s what they talked about.
http://bit.ly/7BigIdeas
by Abigail Marks (@nycabby), Director, Strategy & Operations, OgilvyEntertainment
The Summit eBook from the recent Corporate Social Media Summit New York.
The book includes:
** 10 key findings shared across the two days
** 5 insightful thoughts from our expert, senior-level corporate speakers on key social media issues
** 8 top tweets from the Summit – sharing some of the most significant ideas presented by our speakers
** A foreword from Liam Dowd, Marketing Manager at Useful Social Media
Digital marketplaces change behaviors of people, organizations and businesses. They introduce new forms of value exchange that result from connecting supply and demand in a new way. Learn how your brand can use digital to grow.
A joint initiative conducted by MSL and SPARK Neuro gives PR pros true cause for excitement. What was once only subjective – how much people are engaged with content and their emotional experience with it – can now be directly quantified by reading brain activity and other neurological responses.
For more information about Conversation2Commerce, email Erin.Lanuti@mslgroup.com or visit www.publicisC2C.com.
Government or nonprofits are usually the institutions we associate with influencing public behavior in support of socially desirable outcomes. But increasingly, there is a role that businesses can and should play in this space. By doing so, they deepen relationships with customers and boost growth while contributing to social good. In From Cause to Change: The business of behavior, Bess Bezirgan, Tom Beall, Jennifer Wayman, and Michael Briggs – the leaders of Ogilvy Public Relations' new global practice, OgilvyEngage – discuss how businesses can harness the power of behavior change and show that what’s good for individuals and good for society can also be good for business.
Cannes 2018: Six Takeaways from the Festival of CreativityHavas
This year’s Cannes Lions Festival took a back-to-basics approach with a renewed spirit of creativity. It was a smaller festival but, still filled with big ideas.
Here are our major takeaways.
Our guide will provide you with a roadmap of the current situation, what this means for brands, and what you can do in the coming months to protect your brand’s vitality.
Channel Planning for Integrated Marketing Successlindsayferris
Brands and marketers are paying a lot of lip service to the WHAT of "Integrated Marketing", but there's a shortage of information on the HOW. This presentation discusses CHANNEL PLANNING - what it is, how to start and how to use it as a framework for innovation.
Influential social media trends to follow in 2021CatherineTeves1
Staying updated on the latest social media trends helps you stand out among the masses. Here are the most important Social media marketing trends in 2021 that Social media marketing agencies are keenly observing and that you can also use to fuel your strategy.
Social Listening in Practice: Social SellingBrandwatch
This paper, one of the Social Listening in Practice use case series, is going to show you how social selling will bring your business into the sights of the 81% of consumers who are undertaking pre-purchase research online right now.
How the consumer shift to online media channels is changing the marketing mix.
(All research is cited. Special shout out to Hubspot and Aberdeen Group, both great resources on the subject matter).
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
When it comes to in influence today, size does matter but not in the same way it used to. Influence is diluted and micro-influencers are fostering closer relationships with their audiences. Who are these micro-influencers? What’s the best way to work with them? Here’s what you need to know.
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docxjasoninnes20
Benefits of
SOCIAL MEDIA MARKETING
You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day.
Where does Social Media fit in the Marketing Mix?
https://www.youtube.com/watch?v=21cKRwC_h38&t=5s
https://www.youtube.com/watch?time_continue=2&v=wa0OXpdihmQ
Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase is expected to accelerate with social media spending predicted to reach 20.5% of marketing budgets in the next five years!
https://www.youtube.com/watch?v=sOfHtANrmbI
Create a holistic strategy focused on all three media types.
Owned Media: the channels a company owns (Company website, blog, YouTube channel, social media accounts)
Earned Media: the content and conversations around a brand that have been created and published by someone else (Press coverage, social media mentions, product/company reviews, blog posts)
The most valuable type of media, as it increases brand awareness with additional effort on the part of the marketer
Paid Media: marketing activity that is paid for (TV advertising, radio spots, print advertising, Google Adwords, Pay Per Click [PPC] campaigns,
search and display advertising, social media advertising)
Earned Media
Blogger decides to review your product or service.
Social Media followers share an influencer or brand’s post.
Press mentions
Organic searches results in higher rankings on Google, Bing and Yahoo!
Continuous Engagement =
Consistent Message dissemination
11
11
BENEFITS OF SOCIAL MEDIA MARKETING
• Brand awareness
Increased Exposure / Brand Awareness
Social media allows message sharing to a wide audience, making brands more accessible
for new customers and more recognizable for existing customers
The cell phone case industry is extremely competitive. Pretty much anyone can buy cases in bulk from Alibaba and resell them for a markup. So when a company is able to stand out and establish a brand, you can’t help but take notice.
Peel sells thin phone cases, with the major selling point being they’re both functional and stylish. So naturally, social media is a great avenue to showcase their products.
They use Facebook video ads to help tell the story of what separates their products from everyone else.
BENEFITS OF SOCIAL MEDIA MARKETING
• Increased traffic
Improved Conversions!
Increased Traffic
Every like, comment, share or reaction may lead to a click and eventually a conversion
78% of businesses said social media has increased website traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. E ...
Despite the debates around privacy, disinformation and influencer authenticity; social media continues to fuel our digital lives. The biggest change is how. With ever evolving platforms, trends, and even content types, social is growing increasingly complex and discerning fact from fiction is becoming progressively more difficult. What will be the biggest trends for marketers in 2020? Chris Walts, Social Strategy Lead at Ogilvy UK, and Kanika Bali, Social Strategist at Ogilvy Hong Kong share their insights.
In a world where competitors are simply a click away,
customer loyalty is more important than ever. If you
want your customers to be loyal, you can’t treat them
like everyone else. Doing more for your customers in
2018 will help your loyalty program do more for your
bottom line.
Let’s explore what you can do to get more out of your
loyalty program this year.
Dallas retail Summit - Succeeding in the Infinite Marketing Future Mathew Sweezey
This is a variation of the Infinite marketer series specifically tailored to retail marketers, and presented at the Texas A&M Retail Summit 2015. This is a forward to the upcoming book Infinite Marketer to be published in 2016
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
Similar to 2014 Marketing Trends & Opportunities (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Coca Cola Branding Strategy and strategic marketing plan
2014 Marketing Trends & Opportunities
1. 2014 MARKETING TRENDS
8 emerging opportunities for marketers,
advertisers, and brand managers in 2014.
2. How this report was created
By sitting with some of the best young minds
I know.
The great young talent that contributed their insights to this report aren’t the “personal
brand” types, or the personal promoters. These folks are the go-getters, the people who
never stop learning, are relentless in building their businesses, and work on the front
lines and in the trenches of their industry. They live and breath this stuff.
A big thanks goes out to those folks!
Amy Schmittauer
Vlog Boss Studios
David Sherry
Brand Swell
Carolyn Kent
EXPRESS
Christina Christian
Jeni’s Splendid Ice Creams
Amanda Larrinaga
Modern Entrepreneur
Matthew Russo
30 Lines
Steve Michalovich
The Scotts Miracle-Gro Company
3. 8 Areas To Watch in 2014
These 8 areas to watch represent opportunities to implement strategies in emerging
marketing categories. These are the areas where first adopters are playing and where
consumers are beginning to gravitate.
5
Growing impact of
community managers on
the organization
2
Retailers benefiting from
social & mobile
6
Niche social media
networks proving beneficial
for marketers
3
Shifts in how people find
and share news
7
Privacy & security becoming
marketing strategies
4
Brands evolving as
media creators & owners
8
Stories are bigger than big
data
1
Consumers increasingly
connecting with video
2014 MARKETING TRENDS | TYLERDURBIN.COM!
5. Investment in video to increase in
2014
86% of brands are planning to increase their video
ad spend in 2014.
That’s because video is creating a connection with and spurring actions by consumers.
After viewing a video online, consumers are 64% more likely to purchase than after
viewing a text ad. And after viewing a product demo video, they are 85% more likely to
follow through with a purchase.
“If you're still saying 'video is nice to have' then you're
behind. To make an impression and really stir emotion in
your audience so that they will not only remember you but
act accordingly, you must incorporate video into your
communications strategy.”
- Amy Schmittauer, President, Vlog Boss Studios
Source:
Adap.tv’s
Q4
2013
State
of
Video
Industry
Report
2014 MARKETING TRENDS | TYLERDURBIN.COM!
6. Pop culture is driving video sharing
on social networks
40% of the 1,000 most shared videos on Instagram
are from brands
MTV is the most shared brand on Instagram,
generating 134,110 shares across Facebook, Twitter and
the blogosphere (this also tells us something about the
demographic of heavy Instagram users - millennials).
The 2 most popular verticals in the top 1,000 are
Entertainment and then Clothing and Apparel.
9 out of 10 Instagram video shares occurred on
Facebook
14 of the top 20 most shared user-generated Instagram
videos came from Justin Bieber, with his top three
videos generating a total of 522,029 shares.
Source:
UnrulyMedia.com/insight
2014 MARKETING TRENDS | TYLERDURBIN.COM!
7. 3 new trends driving branded video
creation and success
Small brands driving creativity - helloflo.com
Hello Flo, a feminine care subscription service, created an awkwardly comical
concept “The Camp Gyno” that sparked a controversial debate on how we
educate young girls on feminine issues.
Social good messaging – bit.ly/YasiinBeyHunger
Rapper and Hollywood star Mos Def (Yaslin Bey) took to social media to
share the experience and treatment of detainees on hunger strike at
Guantanamo Bay by being force feed in the same manner.
The video is disturbing and powerful.
Pepsi MAX impersonators – pepsimax.com
A disguised race car driver on a test drive and an NBA player looking more like
a grandpa has lead to tens of millions of views for Pepsi MAX as these
undercover athletes terrify and wow their victims, respectively, much to the
delight of online viewers.
2014 MARKETING TRENDS | TYLERDURBIN.COM!
9. Is “showrooming” good or bad for
retailers?
ShowŸroomŸing [verb]
A phenomenon whereby shoppers visit stores to examine merchandise in person
before buying the items online.
DID YOU KNOW….26% of social media users report visiting a store to view a
product only to go online to find the best deal.
IN FACT….4 in 10 shoppers will comparison shop from a mobile device while
they are in the store.
BUT… 41% said they practice “reverse showrooming”— browsing online and
then purchasing in stores.
“Retailers must take a "mobile first" mentality in any marketing campaign or digital
strategy to deliver a true omnichannel approach to engaging with customers in social,
and affecting both online and in-store traffic and sales.”
-Carolyn Kent, Social Media & Mobile Marketing Manager, EXPRESS
Source:
Vision
CriKcal
&
Harvard
Business
Review
2014 MARKETING TRENDS | TYLERDURBIN.COM!
10. Pinterest is an especially popular
driver of in-store sales
Of surveyed Pinterest users. . .
79%
say that pinning an item influences their decision to buy it.
21%
say they have bought an item in-store after pinning,
repinning, or liking it.
36%
of those who have bought an item after pinning,
repinning, or liking it are under 35.
Source:
Vision
CriKcal
&
Harvard
Business
Review
2014 MARKETING TRENDS | TYLERDURBIN.COM!
11. Shortening retail sales cycles and
increasing digital marketing ROI
Pinterest isn’t just a driver of web traffic.
The social platform introduces more qualified customers to stores. In fact, customers
from Pinterest are 10% more likely to buy and they spend the most per purchase than
any other social network or search engine (average per purchase order is $80).
In the 2nd half of 2013, orders from pins have more than quadrupled.
“Pinterest offers not only a more curated experience, but a
more controlled one. It makes not only the audience more
qualified (for businesses) but makes it easier for
consumers to find what they’re looking for—making it an
overall better experience.“
- Amanda Larrinaga, Founder, Modern Entrepreneur
Source:
How
Pinterest
Drives
Ecommerce
Sales
2014 MARKETING TRENDS | TYLERDURBIN.COM!
13. Social media is changing the way
people get and share the news
Facebook news sharing driven by family & friends
The percentage of people who get most of their news links from…
News Outlets
Family/Friends
70%
36%
Source:
Pew
Research
Center’s
Excellence
in
Journalism
13%
27%
2014 MARKETING TRENDS | TYLERDURBIN.COM!
14. Facebook not a news destination, but
a source for news and current events
Facebook is proving to be an emerging strategy
for news outlets who are losing the traditional TV
and print consumers.
Ironically, only 4% of people report using Facebook as a primary news source; but 47%
admit that the social network is one of their top sources of news and current events.
38% of Facebook news consumers who say they follow the news all or most of the time
say Facebook is an important way they get news
…that percentage rises to 46% among those who say they follow news some of the time
…and increases to 48% among those who follow news less often
Source:
Facebook
News
Survey
Aug.
21-‐Sept.
2,
2013,
Pew
Research
Center
2014 MARKETING TRENDS | TYLERDURBIN.COM!
15. News feeds shift focus to deliver
more quality news content
LinkedIn Launches LinkedIn Pulse
In April 2013, LinkedIn acquired news reader and mobile content distribution company Pulse. Seven
months later, LinkedIn announced the launch of LinkedIn Pulse, a personalized news feed based on
your LinkedIn network. This integration signals LinkedIn’s migration from a job hunting site to a
technology-powered media company.
Facebook Focuses on Showing More “High Quality Content”
During the first week of December 2013, Facebook announced changes to it’s all important News
Feed algorithm in hopes of promoting “high quality content” (and less kitten memes). The changes
have seen online publishers experience unprecedented referral traffic and is creating a ripple
throughout the entire news industry.
Guardian Says Twitter Surpassing Other Social Media For News Traffic
During a July 2013 Twitter event for CEOs, Andrew Miller, Guardian News & Media CEO said that 10%
of the newspapers online traffic was now coming from social media and that Twitter is at the core of
the newspaper’s digital marketing strategy.
2014 MARKETING TRENDS | TYLERDURBIN.COM!
17. Inbound marketing activities taking
over digital marketing strategy
Content creation and management account for the
2nd largest share of brands digital marketing
budgets.
This seems to be driven, in part, by the desire to populate the nearly infinite customer
touch points and inbound marketing channels being created by mobile and social
technology.
Today’s customer journey is very dynamic.
Humans are constantly checking text
messages, Facebook notifications, @replies,
bank transactions, emails, and calendars.
The customer touch points are woven
throughout this maze digital habits. The
challenge for marketers is that this is all
done dynamically, no routine, no process,
just random acts of content consumption
each and every day.
2014 MARKETING TRENDS | TYLERDURBIN.COM!
18. Virgin is becoming the standard for
brands as media companies
Lead by it’s billionaire founder Richard Branson, Virgin has become a leader in creating
it’s own content to support its company mission and brands.
“Tell your story on your own. It's
more authentic that way. Companies
need to act as their own media
companies, producing compelling,
dynamic content regularly. In
addition, you must engage in the
dialogue that is already occurring
around your company, product,
cause, or brand.”
-Steve Michalovich, Interactive Marketing
The Scotts Miracle-Gro Company
2014 MARKETING TRENDS | TYLERDURBIN.COM!
19. Your Brand: The Next Media
Company
In the 2013 book Your Brand: The Next Media Company, author Michael Brito shared 5
characteristics of media companies that brands should encompass when creating their
own content.
Media companies. . .
1) Produce massive amounts of content
2) Provide content that is relevant to their
audience at a particular moment of time
3) Deliver content that is fresh, recent, and
breaking
4) Are present everywhere and leverage
multiple channels
5) Move quickly and aren’t held back my
approvals and lawyers
2014 MARKETING TRENDS | TYLERDURBIN.COM!
20. The best opportunity to capitalize in
2014
Experienced marketers have always been great at
assembling large audiences.
The missed opportunity is assembling an audience that will ultimately deliver the real
bump in ROI brands are seeking. Assembling an audience or creating a community
does not deliver ROI on it’s own—it merely creates the opportunity to start a
conversation that can eventually deliver ROI.
What marketers should be focused on in 2014
• Developing the skillset required not only to lead a conversation and build your
community but converting these communities into a tangible ROI
• Targeting positive ROI over the long haul and not just after a massive launch or
campaign
• Implementing strategies that keep the audience engaged over extended periods
of time with authentic, creative content
2014 MARKETING TRENDS | TYLERDURBIN.COM!
22. Dedicated online communities have been
declining for nearly 10 years
Brands have gone where their customers are
already interacting—Facebook & Twitter—and now
even more niche communities.
The idea of community has shifted. Communities can improve a user’s experience and
it can keep people coming back, but to get them in the door, it’s just not something that
people perceive to be valuable until they’ve experienced it.
For more trends and insight visit
TheCommunityManager.com, the main
source for all community managementrelated information, including news, case
studies, and reports.
2014 MARKETING TRENDS | TYLERDURBIN.COM!
23. Understanding the role of your
community manager and how to hire
for it
Identifying the need for a community manager
and hiring for it is quite difficult.
Just ask any community management professional. Understanding the need, defining
the role, and setting expectations can be challenging for general marketers trying to
hire a community manager.
“It’s incredibly difficult to hire for a community manager. Finding a community
manager is easy, but it's the magic mix of skills that make them relevant to your
community that's the hard part. Being a successful community manager, and in turn
building a robust community, manifests itself through a series of skills that boil down
to effective communication, great customer service, learning, and listening.”
- Christina Christian, Events Director, Jeni’s Spendid Ice Creams
2014 MARKETING TRENDS | TYLERDURBIN.COM!
24. Today’s community managers create
value beyond their traditional role
Great community managers make the
organization more porous.
A community manager can significantly improve responsiveness to the consumer by
connecting the organization to itself in ways the typical hierarchical structure can not.
Community managers are not analyst, but they have intimate and candid knowledge
that no other part of the organization has access to. Leverage their insight to inform...
CRM strategy
Media buying
Product development & road mapping
Messaging
Very few in the organization have a better
pulse on the consumer than a community
manager. Provide them the opportunity to
recommend CRM strategies.
Community managers are interacting with
the consumer every day. They hear the
highs and lows of every voiced experience.
Interacting with the consumer across
channels gives community managers a
glimpse into how their consumers are
finding and sharing information.
The community manager knows how the
consumer talks. Let them use that
knowledge to inform messaging.
2014 MARKETING TRENDS | TYLERDURBIN.COM!
26. Small, specific communities have a
real chance to succeed in 2014
Niche communities that offer deeper and more
focused functionality will continue to experience
massive growth.
Consumers are turning to new and smaller sites and communities to interact with
others on a hyper-specific level. The attention on niche networks will continue to grow
as consumers look for social networks to share our interests and experiences.
Other factors that will spur proliferation of niche sites:
• Simple, streamlined functionality
• Lower technical barrier to entry for users
• Social networking fatigue with large networks
2014 MARKETING TRENDS | TYLERDURBIN.COM!
27. Niche communities offer brands
opportunity to engage with their
target audience
The opportunity for brands to engage with users in niche communities offers an
intriguing value proposition for their marketing budgets.
Opportunity for low-cost test campaigns that provide insights for future strategies
Target users who have self-identified their interests and are more likely to purchase
Improve relationships with target audiences and vendors in the category
Research the language, proper messaging, and needs of target audiences
A brand can get involved by offering similar features in its own site or app. Allowing
users to share with each other in smaller communities in addition to larger networks
can dramatically increase the number of consumers that are interacting with and
regarding your brand.
2014 MARKETING TRENDS | TYLERDURBIN.COM!
29. Consumer security is invading the
marketing suite
Consumers are making digital purchases based
on their level of comfort with the process.
That level of comfort is determined by both the user experience and the consumers’
perception of a safe and secure process and storing of their credit information.
7 in 10
2/3s
smartphone and tablet owners have tried to make purchases on
their device
of this group report having abandoned a purchase due to a
problem with the checkout experience.
Of the consumers who have abandoned a purchase, 51% say that they didn’t feel
comfortable entering their credit card information, 47% felt that the checkout process
took too long, and 41% said the process was too difficult on their device.
Source: 2013 Mobile Consumer Insights
2014 MARKETING TRENDS | TYLERDURBIN.COM!
30. Bridging the gap between security
and design
To be successful, marketers will need to get
security experts and designers on the same page.
But first, they need to understand where each is coming from.
Information Technologists
Product Designers
They are the protectors. They seek out
and destroy any threat or weak link in
the system to keep the organization’s
and the user’s data safe. They are
constantly facing new threats, new
technology, and new operating
systems. Their jobs moves at the same
speed as technology. Fast.
They live and breath the consumer
experience. They believe intuitive
experiences breed trust and adoption.
Product designers seek to build purchase
paths that are simple, clean, and make it
easy for consumers to complete tasks
such as fill an online cart or seek out
answers from customer support.
2014 MARKETING TRENDS | TYLERDURBIN.COM!
32. Stories add 5,859% more value to
your product
Well, maybe not exactly. But in the case of this Utah snow globe that was exactly the
case. Writer Blake Butler created a story about the significance of the snow globe and
the originally priced $.99 snow globe sold for a whopping $59 at SignificantObjects.com.
In fact, this is consistent with research conducted at the Ohio State University that
shows people’s beliefs can be swayed more effectively through storytelling than
through logical arguments.
“The ROI on your digital campaign is
becoming less and less meaningful, and ad
spends are becoming more and more
wasteful. Storytelling is the only thing that
matters. The good news is there are
incredible tools in place that only cost our
time to work on."
- David Sherry, Brand Swell
Source: Journal of Personality and Social Psychology
2014 MARKETING TRENDS | TYLERDURBIN.COM!
33. Allstate is a master of storytelling in
advertising
Consumers create relationships with people and
their stories, not necessarily products or services.
Allstate is a leading example of a company that understands the human side of their
brand and the potential of mayhem that quietly lurks in people’s day. Actor Dean
Winters humorously portrays the human characteristics of unfortunate situations.
Allstate puts Mayhem in ironic, but realistic
situations to demonstrate to consumers
that “mayhem” is everywhere. Mayhem is a
likable character that audiences appreciate
and root for. Allstate is a perfect example of
humanizing a brand and telling stories.
2014 MARKETING TRENDS | TYLERDURBIN.COM!
34. Thanks for reading
I’m always happy to talk shop.
I love talking about trends, new data, great advertising campaigns, and just about
anything else. Feel free to get in touch. The best way to say hey is via Twitter
(@TylerDurbin) or via email (TylerJ.Durbin [at] gmail).
My website is TylerDurbin.com.
…and if you’d like to get in touch with any of the contributors to this report, they all love
Twitter. Hit ‘em up!
Amy Schmittauer
@Schmittastic
David Sherry
@DavidSherry36
Carolyn Kent
@CarolynLKent
Christina Christian
@Christina_Lynn
Amanda Larrinaga
@AmandaLarrinage
Matthew Russo
@MatthewRusso
Steve Michalovich
@SteveoMic