Anne hunter
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The document discusses women's engagement with social media and the web. Some key findings are: - Women spend 8% more time online than men globally and are more avid online shoppers in the US. - Women dominate social networks, spending 16.3% of their time on social media compared to 11.7% for men. - Mothers are heavy users of social media and overrepresented on sites like blogs and Facebook in the US. Their social media usage is growing while other forms of digital connection are declining.
![Women and The Social Web ,[object Object],[object Object]](https://image.slidesharecdn.com/annehunter-110208221718-phpapp01/85/Anne-hunter-1-320.jpg)
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Anne hunter
- 8. Twitter Reaches a Higher Percentage of Women World Wide Worldwide % Reach
- 13. Social Media Usage by Moms is Growing while Other Digital Forms of Connection are Starting to Decline in the U.S.
- 18. Social Media is the Fastest Growing Source of Ad Impressions
- 21. The Future: Women are just getting started, but are already shaping the web in important ways The Internet: It’s Women’s Work When women connect , they engage . When they engage , they embrace . When they embrace , they drive .