Women spend more time online than men globally and are more active online shoppers in the US. They also dominate social media usage, spending more time than men on social networks like Facebook and Twitter. Specifically, moms are heavy users of social media and blogs and their social media usage has been growing. However, women currently lag behind men in smartphone usage. As women's engagement with social media increases, it will have a significant impact on digital advertising and how companies should measure their marketing effectiveness.

8. Twitter Reaches a Higher Percentage of Women World Wide Worldwide % Reach

13. Social Media Usage by Moms is Growing while Other Digital Forms of Connection are Starting to Decline in the U.S.

18. Social Media is the Fastest Growing Source of Ad Impressions

21. The Future: Women are just getting started, but are already shaping the web in important ways The Internet: It’s Women’s Work When women connect , they engage . When they engage , they embrace . When they embrace , they drive .