The document discusses how nonprofits can engage donors through social media. It begins by defining social media and its purpose of forming relationships and sharing information. It then discusses how different generations, from teens to seniors, are using social media platforms. The document advises nonprofits to listen to their target audiences and engage them through calls to action on various social media sites. While fundraising is a goal, nonprofits report that donor engagement and storytelling are higher priorities. Deepening relationships through shared stories and inspiring action are keys to success.