SlideShare a Scribd company logo
1 of 52
Geoff Ramsey S E P T E M B E R  30, 2 0 1 0 Reaching and Engaging the Elusive Millennial
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Agenda Twitter Hashtag – #eMwebinar
[object Object],[object Object],[object Object],[object Object],[object Object],eMarketer Defines  Millennials
[object Object],[object Object],Why Should You Care?
“ No one wants to be told what to do, what to like and what to think. That is especially true of Millennials, who have an instant aversion to anything that smacks of ‘marketing’.  They want to believe that they have uniquely discovered the things they like . The ideal way for a Millennial to first experience a product or service is to discover it for themselves.” Carol Phillips of Millennial Marketing.com, August 5, 2009 Millennials Are More Than Just a Set of Numbers, They’re a Mindset…
How They Spend Their Media Time Twitter Hashtag – #eMwebinar
They’re Born “Techies” Source: eMarketer, 2010; Pew (Millennial online buyers, Millennial mobile users), 2010
Reaching Millennials:  Use New and “Old” Media ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],TV is Still a Major Time Suck for Millennials
But Their TV and Video Habits Are Noticeably Different From Older Consumers…
[object Object],[object Object],Millennials Just Aren’t  That Into Print Twitter Hashtag – #eMwebinar
Don’t Write Off TV or Email
Another Reason Not to Ignore Traditional Media, Especially TV ,[object Object],[object Object],[object Object]
Social Media Fanatics
Source: eMarketer, unless otherwise noted Online Moms  (BabyCenter, Nov 2009)   67% Teens 12 to 17  (eMarketer, ‘10; Arbitron, Apr ‘10)   78% Millennials 25 to 34    77% Gen X  35 to 44     60% All Internet Users    57% Seniors 65+   20% Millennials 18 to 24    87% Boomers  45 to 54   51% 82%
% of Millenials Who “Use” Social Networks 86% Ages 18 to 29, ever used 05/10 Pew 94% Ever used 09/09 Millward Brown 88% Visited in past 30 days 06/10 Simmons 78% Has a FB, MySpace account 06/10 Harris Poll 77% Ages 14 to 26, have a profile 12/09 Deloitte 85% Ages 18 to 29,broadband users 02/10 FCC 82% Ages 18 to 34, use monthly 04/10 eMarketer % Definition Date Source
Millennials Jump Onto Trends Fast,  Especially When They Involve Digital
38% Of Their Weekly Time Spent Online Is On Facebook 32% 21% 38%
Millennials Are Also  Heavy Viewers Of Online Video 85%  watch online video monthly Vs. 67% of all internet  users Vs. 51% of adults 45 to 64  Source: eMarketer, 2010
Millennials Are Much More Likely to View Social Sites as Entertainment
Social Media Provides Millennials Instant Gratification to that “Entertainment”
Something to Keep In Mind for the Future… Millennials will keep their social ways… (it’s a part of their DNA) However, the ways in which they interact and their frequency and intensity will wane Millennials will continue to use social media as a platform for voicing discontent with a brand experience Twitter Hashtag – #eMwebinar
And Don’t Mistake Their Heavy Usage Of Social Networks for Trust   “ Never”
 
They Actively Control and Apply Limits to Their  Profile Pages and Security Settings 71%  of social networking users ages  18 to 29 said they’ve adjusted privacy settings on social networks in order to make some information private ( 62%  of 30- to 49-year-olds and  52%  of those 50 and older did the same) A majority,  54% ,  do not trust  their private info with Facebook Pew Internet & the American Life Project, May 2010
But They Trust “The Media” Even Less Than They Do FB Or Twitter
4.4% 84% of Millennials do not notice ads on social sites. Source: Lubin School of Business Lab, 2009
[object Object],[object Object],[object Object]
Key Take-Aways for Targeting Millennials With Social Media Use social networks as  listening platforms  to inform your online and offline marketing programs, keyword search buys, creative approaches, etc.
Use Social Media  to Measure the “Ripple” Effects Of Your Efforts
Final Thoughts On Targeting  Millennials with Social Media It’s not enough to just be there on social sites, you have to establish your role in the conversation and how you can add real value Getting Millennials to “like” you on FB is one thing—getting them to engage with you on a deeper, more sustained basis is quite another Twitter Hashtag – #eMwebinar
Mobile Maniacs ,[object Object],[object Object],Source: comScore Mobile, July 2009; Pew Research Center, July & August, 2010
Text Messaging Usage Far Surpasses Other Age Groups
Texting Is a Viable Alternative for Marketers Trying to Reach Millennials According to a July 2010 “1020 Placecast/Harris Interactive Survey,”   42%   of Millennial mobile phone users ages 18 to 34 are   interested in receiving text alerts from marketers   (compared to   30%   of 35- to 44-year-olds ,   21%   of 45- to 64-year-olds and   17%   of those 55) Twitter Hashtag – #eMwebinar
[object Object],Millennials Not Only Talk and Text, They Are Also Avid Mobile Internet Users Pew Internet & American Life Project, July 2010
[object Object],[object Object],[object Object],And, They Are Also Mobile Video Viewers
…  And Are Mobile Social Network Users 50%
Also Heavy on LBS … 32% Use Monthly 15% ,[object Object],[object Object],[object Object],[object Object]
With Mobile Internet, Social and Location-Based Services, Marketers Have Many Opportunities to Engage Mobile represents a  long-term  opportunity to engage with this group—if you can be patient  Pay special care to find out which ways they like to interact and receive messages from you—on an  opt-in  basis, and then you can follow them and deliver relevant messaging Location will be important, including in-store (e.g., ShopKick), but tread carefully and don’t overdo it!
A Key Millennial Insight:  Authenticity Twitter Hashtag – #eMwebinar
“ These unique factors [high rate of social networking and technology usage] make them  very savvy consumers , who pay great attention to the value of what they buy and  require a different way to interact with brands. ” Robert Polet, Gucci Group, as cited in NY Times, March 2, 2010 Millennials as Consumers
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],More Than Anything,  Authenticity Reigns
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Authenticity Reigns Twitter Hashtag – #eMwebinar
A Few Words from LivePerson  Steve Douty EVP, Marketing & Business Development
Drowning in Millennials!! Photo of kids
Why Worry about the Millennials/Gen Y? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Chatting Up the Millennials Level of  Connection High Low Low High Cost Effectiveness Phone Click- to-call Email KB/Self-serve Live Chat ,[object Object],[object Object],[object Object],[object Object],Chat-bot
The Right Connections ,[object Object],[object Object],[object Object]
Thank you. Deeper customer connections. Online.  Real time.
Presented by: Geoff Ramsey CEO, eMarketer, Inc. Twitter Hashtag – #eMwebinar Sponsored  by: Reaching and Engaging the Elusive Millennial  Questions & Answers Registrants will receive a copy of the slide deck and the playback link in a follow-up email within 24 hours of this presentation.
eMarketer Demographics Coverage Learn more about demographic segments with  eMarketer Total Access. Visit:  www.emarketer.com/products Call: 800-405-0844  Email: sales@emarketer.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],All reports are available to  Total Access  clients.

More Related Content

What's hot

How Chinese Teens Use Digital: Getting to Know Your Customers of Tomorrow
How Chinese Teens Use Digital: Getting to Know Your Customers of TomorrowHow Chinese Teens Use Digital: Getting to Know Your Customers of Tomorrow
How Chinese Teens Use Digital: Getting to Know Your Customers of Tomorrow
Labbrand
 

What's hot (18)

Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Resea...
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Resea...Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Resea...
Intrepid Millennial Explorers: Changing The Face Of Modern Consumerism (Resea...
 
104 190322 Bookclub-The Power of Real-Time Social Media Marketing
104 190322 Bookclub-The Power of Real-Time Social Media Marketing104 190322 Bookclub-The Power of Real-Time Social Media Marketing
104 190322 Bookclub-The Power of Real-Time Social Media Marketing
 
Online Communication Lesson 3 A / Y Generation, Social Media Fundamentals, S...
Online Communication Lesson 3 A  / Y Generation, Social Media Fundamentals, S...Online Communication Lesson 3 A  / Y Generation, Social Media Fundamentals, S...
Online Communication Lesson 3 A / Y Generation, Social Media Fundamentals, S...
 
The modern day bully
The modern day bully The modern day bully
The modern day bully
 
Mobile Convention Amsterdam - Youth Media - Joseph Ciprut
Mobile Convention Amsterdam - Youth Media - Joseph CiprutMobile Convention Amsterdam - Youth Media - Joseph Ciprut
Mobile Convention Amsterdam - Youth Media - Joseph Ciprut
 
It`s lit - A guide to what teens thinks it`s cool
It`s lit - A guide to what teens thinks it`s coolIt`s lit - A guide to what teens thinks it`s cool
It`s lit - A guide to what teens thinks it`s cool
 
There's no room for my hat
There's no room for my hatThere's no room for my hat
There's no room for my hat
 
The Impact of Digital Technologies on our Lives
The Impact of Digital Technologies on our LivesThe Impact of Digital Technologies on our Lives
The Impact of Digital Technologies on our Lives
 
Youth media usage
Youth media usageYouth media usage
Youth media usage
 
Digital trends in Vietnam 2013, Strategy for business
Digital trends in Vietnam 2013, Strategy for businessDigital trends in Vietnam 2013, Strategy for business
Digital trends in Vietnam 2013, Strategy for business
 
Research on How Canadian Consumers Behave Online
Research on How Canadian Consumers Behave OnlineResearch on How Canadian Consumers Behave Online
Research on How Canadian Consumers Behave Online
 
FEED: The Razorfish Digital Brand Experience Report 2009
FEED: The Razorfish Digital Brand Experience Report 2009FEED: The Razorfish Digital Brand Experience Report 2009
FEED: The Razorfish Digital Brand Experience Report 2009
 
Teaching digital citizenship in a not so-digital setting
Teaching digital citizenship in a not so-digital settingTeaching digital citizenship in a not so-digital setting
Teaching digital citizenship in a not so-digital setting
 
What Will the Communication Technology Landscape Look Like in 2024 A.D.?
What Will the Communication Technology Landscape  Look Like in 2024 A.D.?What Will the Communication Technology Landscape  Look Like in 2024 A.D.?
What Will the Communication Technology Landscape Look Like in 2024 A.D.?
 
FEED: The 2009 Razorfish Digital Brand Experience Report
FEED: The 2009 Razorfish Digital Brand Experience ReportFEED: The 2009 Razorfish Digital Brand Experience Report
FEED: The 2009 Razorfish Digital Brand Experience Report
 
Be smart about smartphones
Be smart about smartphonesBe smart about smartphones
Be smart about smartphones
 
How Chinese Teens Use Digital: Getting to Know Your Customers of Tomorrow
How Chinese Teens Use Digital: Getting to Know Your Customers of TomorrowHow Chinese Teens Use Digital: Getting to Know Your Customers of Tomorrow
How Chinese Teens Use Digital: Getting to Know Your Customers of Tomorrow
 
Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group W...
Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group W...Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group W...
Leveraging Social Media for Trade Shows Webinar Slides from The Trade Group W...
 

Viewers also liked

Media Plan Presentation March 2015
Media Plan Presentation March 2015Media Plan Presentation March 2015
Media Plan Presentation March 2015
janetroy
 
Targeting teens
Targeting teensTargeting teens
Targeting teens
mrs_mullen
 

Viewers also liked (12)

Media Plan 2014: Six Flags Great Adventure
Media Plan 2014: Six Flags Great AdventureMedia Plan 2014: Six Flags Great Adventure
Media Plan 2014: Six Flags Great Adventure
 
Media Plan Presentation March 2015
Media Plan Presentation March 2015Media Plan Presentation March 2015
Media Plan Presentation March 2015
 
Teens & Advertising
Teens & AdvertisingTeens & Advertising
Teens & Advertising
 
Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0 Social platform cheat_sheet 4.0
Social platform cheat_sheet 4.0
 
Marketing to Millenials (ComScore)
Marketing to Millenials (ComScore)Marketing to Millenials (ComScore)
Marketing to Millenials (ComScore)
 
Targeting teens
Targeting teensTargeting teens
Targeting teens
 
Social Platform Cheat Sheet
Social Platform Cheat SheetSocial Platform Cheat Sheet
Social Platform Cheat Sheet
 
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017
eMarketer Webinar: Cross-Device Targeting--What to Watch for in 2017
 
Snapchat for Business 2015
Snapchat for Business 2015Snapchat for Business 2015
Snapchat for Business 2015
 
The Ultimate Marketing Guide to Snapchat
The Ultimate Marketing Guide to SnapchatThe Ultimate Marketing Guide to Snapchat
The Ultimate Marketing Guide to Snapchat
 
Snapchat Visual Marketing Strategy
Snapchat Visual Marketing StrategySnapchat Visual Marketing Strategy
Snapchat Visual Marketing Strategy
 
People are the Media (DDB Edmonton Edition)
People are the Media (DDB Edmonton Edition)People are the Media (DDB Edmonton Edition)
People are the Media (DDB Edmonton Edition)
 

Similar to eMarketer Webinar: Tips for Reaching & Engaging the Elusive Millennial

Leveraging Digital Marketing for Young Adults
Leveraging Digital Marketing for Young AdultsLeveraging Digital Marketing for Young Adults
Leveraging Digital Marketing for Young Adults
Roar Media
 
EHS 4D: Social Media Seminar: NOV 2010
EHS 4D: Social Media Seminar: NOV 2010EHS 4D: Social Media Seminar: NOV 2010
EHS 4D: Social Media Seminar: NOV 2010
EHS 4D Group
 
Social Media and impact on economy and society
Social Media and impact on economy and societySocial Media and impact on economy and society
Social Media and impact on economy and society
Bhaswati Guha Majumder
 
Lesson 7_Communication Aids and Strategies.pptx
Lesson 7_Communication Aids and Strategies.pptxLesson 7_Communication Aids and Strategies.pptx
Lesson 7_Communication Aids and Strategies.pptx
ChelloAnnAsuncion2
 
Social media FBLA presentation
Social media FBLA presentationSocial media FBLA presentation
Social media FBLA presentation
Angela Lechtenberg
 
03 - An introduction to social media and customer engagament - Emma Lindley
03 - An introduction to social media and customer engagament - Emma Lindley03 - An introduction to social media and customer engagament - Emma Lindley
03 - An introduction to social media and customer engagament - Emma Lindley
Emma Lindley
 

Similar to eMarketer Webinar: Tips for Reaching & Engaging the Elusive Millennial (20)

Prel Nokia W+K
Prel Nokia W+KPrel Nokia W+K
Prel Nokia W+K
 
Estudio "Millennials Roundup 2014" by eMarketer
Estudio "Millennials Roundup 2014" by eMarketerEstudio "Millennials Roundup 2014" by eMarketer
Estudio "Millennials Roundup 2014" by eMarketer
 
2. d2 tns martin warmelink
2. d2 tns martin warmelink2. d2 tns martin warmelink
2. d2 tns martin warmelink
 
HK D2 Amsterdam - Deciphering the Social Media Landscape
HK D2 Amsterdam - Deciphering the Social Media LandscapeHK D2 Amsterdam - Deciphering the Social Media Landscape
HK D2 Amsterdam - Deciphering the Social Media Landscape
 
Leveraging Digital Marketing for Young Adults
Leveraging Digital Marketing for Young AdultsLeveraging Digital Marketing for Young Adults
Leveraging Digital Marketing for Young Adults
 
Social Media For A Cause
Social Media For A CauseSocial Media For A Cause
Social Media For A Cause
 
MillennialsAndBeyond.pptx
MillennialsAndBeyond.pptxMillennialsAndBeyond.pptx
MillennialsAndBeyond.pptx
 
Working & serving in an updated world
Working & serving in an updated worldWorking & serving in an updated world
Working & serving in an updated world
 
EHS 4D: Social Media Seminar: NOV 2010
EHS 4D: Social Media Seminar: NOV 2010EHS 4D: Social Media Seminar: NOV 2010
EHS 4D: Social Media Seminar: NOV 2010
 
Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
Marketing to Women: What Every Brand Needs to Know, By LeapFrog InteractiveMarketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
Marketing to Women: What Every Brand Needs to Know, By LeapFrog Interactive
 
Social media and impact on economy and society
Social media and impact on economy and societySocial media and impact on economy and society
Social media and impact on economy and society
 
Social Media and impact on economy and society
Social Media and impact on economy and societySocial Media and impact on economy and society
Social Media and impact on economy and society
 
8.26.14
8.26.148.26.14
8.26.14
 
Marketing To A Millennial
Marketing To A MillennialMarketing To A Millennial
Marketing To A Millennial
 
Meet the consumer power house MILLENNIAL by Brandnow.asia Sept 2016
Meet the consumer power house MILLENNIAL by Brandnow.asia Sept 2016Meet the consumer power house MILLENNIAL by Brandnow.asia Sept 2016
Meet the consumer power house MILLENNIAL by Brandnow.asia Sept 2016
 
Lesson 7_Communication Aids and Strategies.pptx
Lesson 7_Communication Aids and Strategies.pptxLesson 7_Communication Aids and Strategies.pptx
Lesson 7_Communication Aids and Strategies.pptx
 
Social media FBLA presentation
Social media FBLA presentationSocial media FBLA presentation
Social media FBLA presentation
 
03 - An introduction to social media and customer engagament - Emma Lindley
03 - An introduction to social media and customer engagament - Emma Lindley03 - An introduction to social media and customer engagament - Emma Lindley
03 - An introduction to social media and customer engagament - Emma Lindley
 
Online Storytelling - Are you doing all the right "ings"?
Online Storytelling - Are you doing all the right "ings"?Online Storytelling - Are you doing all the right "ings"?
Online Storytelling - Are you doing all the right "ings"?
 
Youth In India - a detailed study with references
Youth In India - a detailed study with referencesYouth In India - a detailed study with references
Youth In India - a detailed study with references
 

More from eMarketer

More from eMarketer (20)

eMarketer Webinar: Video Beyond TV
eMarketer Webinar: Video Beyond TVeMarketer Webinar: Video Beyond TV
eMarketer Webinar: Video Beyond TV
 
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...
eMarketer Webinar: Digital Advertising on Amazon and the Duopoly—What It Mean...
 
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...
eMarketer Webinar: Customer Experience—Driving Engagement with Data, Analytic...
 
eMarketer Webinar: Marketing Data Management—What B2Bs Need to Know
eMarketer Webinar: Marketing Data Management—What B2Bs Need to KnoweMarketer Webinar: Marketing Data Management—What B2Bs Need to Know
eMarketer Webinar: Marketing Data Management—What B2Bs Need to Know
 
Webinar: Social Listening Best Practices from 3 Leading Brands
Webinar: Social Listening Best Practices from 3 Leading BrandsWebinar: Social Listening Best Practices from 3 Leading Brands
Webinar: Social Listening Best Practices from 3 Leading Brands
 
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement
Webinar: How Real-Time Content Marketing Can Supercharge Social Engagement
 
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the Hype
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the HypeeMarketer Webinar: Artificial Intelligence—Finding Value Beyond the Hype
eMarketer Webinar: Artificial Intelligence—Finding Value Beyond the Hype
 
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...
eMarketer Webinar: Key Digital Trends for 2018—Our Predictions for What Will ...
 
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
eMarketer Webinar: Email’s Role in Omnichannel Marketing—Beyond the Opens and...
 
Marketing Attribution—New Tech, New Trends, New Thinking
Marketing Attribution—New Tech, New Trends, New ThinkingMarketing Attribution—New Tech, New Trends, New Thinking
Marketing Attribution—New Tech, New Trends, New Thinking
 
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...
eMarketer Webinar: B2B Mobile—How to Effectively Reach the Ever-More Mobile B...
 
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...
eMarketer Webinar: Customer Experience—How to Navigate the Journey Toward Cus...
 
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017
eMarketer Webinar: Digital Trends in Canada—What You Need to Know for 2017
 
B2B Personalization—How to Deliver Custom Experiences to Buyers
B2B Personalization—How to Deliver Custom Experiences to BuyersB2B Personalization—How to Deliver Custom Experiences to Buyers
B2B Personalization—How to Deliver Custom Experiences to Buyers
 
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the Stack
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the StackeMarketer Webinar: Marketing Technology 2017—It’s More Than Just the Stack
eMarketer Webinar: Marketing Technology 2017—It’s More Than Just the Stack
 
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving RecapeMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
eMarketer Webinar: Mid-Holiday Season Retail Update & Post-Thanksgiving Recap
 
eMarketer Webinar: Key Digital Trends for 2017
eMarketer Webinar: Key Digital Trends for 2017eMarketer Webinar: Key Digital Trends for 2017
eMarketer Webinar: Key Digital Trends for 2017
 
eMarketer Webinar: Account-Based Marketing—Beyond the Hype
eMarketer Webinar: Account-Based Marketing—Beyond the HypeeMarketer Webinar: Account-Based Marketing—Beyond the Hype
eMarketer Webinar: Account-Based Marketing—Beyond the Hype
 
eMarketer Webinar: Millennials—A Moving Target for Marketers
eMarketer Webinar: Millennials—A Moving Target for MarketerseMarketer Webinar: Millennials—A Moving Target for Marketers
eMarketer Webinar: Millennials—A Moving Target for Marketers
 
eMarketer Webinar: Artificial Intelligence—The Future Is Already Here
eMarketer Webinar: Artificial Intelligence—The Future Is Already HereeMarketer Webinar: Artificial Intelligence—The Future Is Already Here
eMarketer Webinar: Artificial Intelligence—The Future Is Already Here
 

Recently uploaded

What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
srcw2322l101
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
vineshkumarsajnani12
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
CaitlinCummins3
 
Mental Health Issues of Graduate Students
Mental Health Issues of Graduate StudentsMental Health Issues of Graduate Students
Mental Health Issues of Graduate Students
vineshkumarsajnani12
 

Recently uploaded (20)

Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
Most Visionary Leaders in Cloud Revolution, Shaping Tech’s Next Era - 2024 (2...
 
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
Pay after result spell caster (,$+27834335081)@ bring back lost lover same da...
 
Unlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA FirmsUnlocking Growth The Power of Outsourcing for CPA Firms
Unlocking Growth The Power of Outsourcing for CPA Firms
 
What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...What is paper chromatography, principal, procedure,types, diagram, advantages...
What is paper chromatography, principal, procedure,types, diagram, advantages...
 
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in PakistanChallenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
Challenges and Opportunities: A Qualitative Study on Tax Compliance in Pakistan
 
First Time Home Buyer's Guide - KM Realty Group LLC
First Time Home Buyer's Guide - KM Realty Group LLCFirst Time Home Buyer's Guide - KM Realty Group LLC
First Time Home Buyer's Guide - KM Realty Group LLC
 
The Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and UncertaintyThe Art of Decision-Making: Navigating Complexity and Uncertainty
The Art of Decision-Making: Navigating Complexity and Uncertainty
 
Beyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic AccountingBeyond Numbers A Holistic Approach to Forensic Accounting
Beyond Numbers A Holistic Approach to Forensic Accounting
 
Elevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO ServicesElevate Your Online Presence with SEO Services
Elevate Your Online Presence with SEO Services
 
Moradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in PenacovaMoradia Isolada com Logradouro; Detached house with patio in Penacova
Moradia Isolada com Logradouro; Detached house with patio in Penacova
 
SCI9-Q4-MOD9.pdfetiwtitw3i3uu45w5wtitwjt
SCI9-Q4-MOD9.pdfetiwtitw3i3uu45w5wtitwjtSCI9-Q4-MOD9.pdfetiwtitw3i3uu45w5wtitwjt
SCI9-Q4-MOD9.pdfetiwtitw3i3uu45w5wtitwjt
 
Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024Home Furnishings Ecommerce Platform Short Pitch 2024
Home Furnishings Ecommerce Platform Short Pitch 2024
 
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjwSCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
SCI9-Q4-MOD8.1.pdfjttstwjwetw55k5wwtwrjw
 
WheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond InsightsWheelTug Short Pitch Deck 2024 | Byond Insights
WheelTug Short Pitch Deck 2024 | Byond Insights
 
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
Understanding Financial Accounting 3rd Canadian Edition by Christopher D. Bur...
 
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptxThompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
Thompson_Taylor_MBBS_PB1_2024-03 (1)- Project & Portfolio 2.pptx
 
What are the differences between an international company, a global company, ...
What are the differences between an international company, a global company, ...What are the differences between an international company, a global company, ...
What are the differences between an international company, a global company, ...
 
Presentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelledPresentation4 (2) survey responses clearly labelled
Presentation4 (2) survey responses clearly labelled
 
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deckPitch Deck Teardown: Goodcarbon's $5.5m Seed deck
Pitch Deck Teardown: Goodcarbon's $5.5m Seed deck
 
Mental Health Issues of Graduate Students
Mental Health Issues of Graduate StudentsMental Health Issues of Graduate Students
Mental Health Issues of Graduate Students
 

eMarketer Webinar: Tips for Reaching & Engaging the Elusive Millennial

  • 1. Geoff Ramsey S E P T E M B E R 30, 2 0 1 0 Reaching and Engaging the Elusive Millennial
  • 2.
  • 3.
  • 4.
  • 5. “ No one wants to be told what to do, what to like and what to think. That is especially true of Millennials, who have an instant aversion to anything that smacks of ‘marketing’. They want to believe that they have uniquely discovered the things they like . The ideal way for a Millennial to first experience a product or service is to discover it for themselves.” Carol Phillips of Millennial Marketing.com, August 5, 2009 Millennials Are More Than Just a Set of Numbers, They’re a Mindset…
  • 6. How They Spend Their Media Time Twitter Hashtag – #eMwebinar
  • 7. They’re Born “Techies” Source: eMarketer, 2010; Pew (Millennial online buyers, Millennial mobile users), 2010
  • 8.
  • 9.
  • 10. But Their TV and Video Habits Are Noticeably Different From Older Consumers…
  • 11.
  • 12. Don’t Write Off TV or Email
  • 13.
  • 15. Source: eMarketer, unless otherwise noted Online Moms (BabyCenter, Nov 2009) 67% Teens 12 to 17 (eMarketer, ‘10; Arbitron, Apr ‘10) 78% Millennials 25 to 34 77% Gen X 35 to 44 60% All Internet Users 57% Seniors 65+ 20% Millennials 18 to 24 87% Boomers 45 to 54 51% 82%
  • 16. % of Millenials Who “Use” Social Networks 86% Ages 18 to 29, ever used 05/10 Pew 94% Ever used 09/09 Millward Brown 88% Visited in past 30 days 06/10 Simmons 78% Has a FB, MySpace account 06/10 Harris Poll 77% Ages 14 to 26, have a profile 12/09 Deloitte 85% Ages 18 to 29,broadband users 02/10 FCC 82% Ages 18 to 34, use monthly 04/10 eMarketer % Definition Date Source
  • 17. Millennials Jump Onto Trends Fast, Especially When They Involve Digital
  • 18. 38% Of Their Weekly Time Spent Online Is On Facebook 32% 21% 38%
  • 19. Millennials Are Also Heavy Viewers Of Online Video 85% watch online video monthly Vs. 67% of all internet users Vs. 51% of adults 45 to 64 Source: eMarketer, 2010
  • 20. Millennials Are Much More Likely to View Social Sites as Entertainment
  • 21. Social Media Provides Millennials Instant Gratification to that “Entertainment”
  • 22. Something to Keep In Mind for the Future… Millennials will keep their social ways… (it’s a part of their DNA) However, the ways in which they interact and their frequency and intensity will wane Millennials will continue to use social media as a platform for voicing discontent with a brand experience Twitter Hashtag – #eMwebinar
  • 23. And Don’t Mistake Their Heavy Usage Of Social Networks for Trust “ Never”
  • 24.  
  • 25. They Actively Control and Apply Limits to Their Profile Pages and Security Settings 71% of social networking users ages 18 to 29 said they’ve adjusted privacy settings on social networks in order to make some information private ( 62% of 30- to 49-year-olds and 52% of those 50 and older did the same) A majority, 54% , do not trust their private info with Facebook Pew Internet & the American Life Project, May 2010
  • 26. But They Trust “The Media” Even Less Than They Do FB Or Twitter
  • 27. 4.4% 84% of Millennials do not notice ads on social sites. Source: Lubin School of Business Lab, 2009
  • 28.
  • 29. Key Take-Aways for Targeting Millennials With Social Media Use social networks as listening platforms to inform your online and offline marketing programs, keyword search buys, creative approaches, etc.
  • 30. Use Social Media to Measure the “Ripple” Effects Of Your Efforts
  • 31. Final Thoughts On Targeting Millennials with Social Media It’s not enough to just be there on social sites, you have to establish your role in the conversation and how you can add real value Getting Millennials to “like” you on FB is one thing—getting them to engage with you on a deeper, more sustained basis is quite another Twitter Hashtag – #eMwebinar
  • 32.
  • 33. Text Messaging Usage Far Surpasses Other Age Groups
  • 34. Texting Is a Viable Alternative for Marketers Trying to Reach Millennials According to a July 2010 “1020 Placecast/Harris Interactive Survey,” 42% of Millennial mobile phone users ages 18 to 34 are interested in receiving text alerts from marketers (compared to 30% of 35- to 44-year-olds , 21% of 45- to 64-year-olds and 17% of those 55) Twitter Hashtag – #eMwebinar
  • 35.
  • 36.
  • 37. … And Are Mobile Social Network Users 50%
  • 38.
  • 39. With Mobile Internet, Social and Location-Based Services, Marketers Have Many Opportunities to Engage Mobile represents a long-term opportunity to engage with this group—if you can be patient Pay special care to find out which ways they like to interact and receive messages from you—on an opt-in basis, and then you can follow them and deliver relevant messaging Location will be important, including in-store (e.g., ShopKick), but tread carefully and don’t overdo it!
  • 40. A Key Millennial Insight: Authenticity Twitter Hashtag – #eMwebinar
  • 41. “ These unique factors [high rate of social networking and technology usage] make them very savvy consumers , who pay great attention to the value of what they buy and require a different way to interact with brands. ” Robert Polet, Gucci Group, as cited in NY Times, March 2, 2010 Millennials as Consumers
  • 42.
  • 43.  
  • 44.
  • 45. A Few Words from LivePerson Steve Douty EVP, Marketing & Business Development
  • 46. Drowning in Millennials!! Photo of kids
  • 47.
  • 48.
  • 49.
  • 50. Thank you. Deeper customer connections. Online. Real time.
  • 51. Presented by: Geoff Ramsey CEO, eMarketer, Inc. Twitter Hashtag – #eMwebinar Sponsored by: Reaching and Engaging the Elusive Millennial Questions & Answers Registrants will receive a copy of the slide deck and the playback link in a follow-up email within 24 hours of this presentation.
  • 52.

Editor's Notes

  1. The web is unique in its ability to brand AND act as a direct response vehicle that can even lead to direct sales. On the web, every computer terminal is a potential point of purchase. The question is: what are your objectives?
  2. The Millenials (Generation Y or the Internet Generation) Born 1979-1997 “ Our brand” Expect brands to offer us value (good product, engaged community, 2-way communication) Expect a say in the evolution of the identity of our community, and thus “our brand” Brands must be open and honest As much as we speak the language of brands, they mean nothing without real interactions. Spreads the words about brands they love (recommendations to family and friends, testimonials on social networks). Most technologically savvy generation On average, they send 2,273 text messages a month. They communicate in email, but chat more often, and they are active users of social media and video. Gen Y uses search engines daily. Schools introduce interaction with web 2.0 applications as early as elementary school and access to the internet is a requirement in secondary education. They are comfortable online and have chosen to use the medium over any other form of communication. 90% of US teens have Internet access at home and 73% have access from a school computer. Values Connection They like to personalize experiences. Marketers need to draw them in quickly and demonstrate immediate value. This generation is not patient. Give them options to easily connect with people at your company (live chat / click to call)
  3. LivePerson is the market leading provider of intelligent, real-time customer engagement solutions. With more than 8,500 customers from small business to global enterprises, we have more experience than any other company in helping leading businesses maximize their return on their online marketing, sales and support investments. Our customers typically enjoy at 20-25% uplift in online sales conversions, a 40% increase in average order value and a 25% decrease in email and voice supports costs.