Ray Poynter of Vision Critical gave a presentation at the Festival of NewMR on November 3rd, 2011 about developments in market research over the next two years. He discussed challenges like the economy, increased complexity, diminished skills and the rise of big data, social media and mobile technology. Poynter predicted that community panels, predictive analytics, integration of new sciences like neuroscience and new methods like text analytics and online qual would grow. He also suggested that in over two years, research may move to bots, crowdsourcing and less traditional methods like discursive, targeted and longitudinal approaches without surveys.

1. Main
Stage,
November
3,
2011
NewMR: A view of the next two years
Ray Poynter, Vision Crtitical
A
Presenta*on
from
the
Fes*val
of
NewMR
Main
Stage
–
November
3,
2011

2. Ray Poynter, Vision Critical, UK
Festival of NewMR 2011 - Session 3 Schedule: 07:30-09:00 (GMT)
NewMR
A view of the next two years
Ray Poynter
Executive Vice President
The
Global
Number
One
in
Community
Panels

3. Ray Poynter, Vision Critical, UK
Festival of NewMR 2011 - Session 3 Schedule: 07:30-09:00 (GMT)
Economy
–
fears
&
woes
Increased
complexity
Passion
for
the
new
Diminished
specific
skills
Big
Data
Social
Media
Mobile
everything
Emergent
‘sciences’
Non-­‐MR
compeGtors
DIY
Listening/Talking
Faster
-­‐
Quicker

4. Ray Poynter, Vision Critical, UK
Festival of NewMR 2011 - Session 3 Schedule: 07:30-09:00 (GMT)
Mass
Niche
Change
Same
old
Social
Media
Listening
Neuroscience
Big
Data
Integra?on
Community
Panels
DIY
Behavioural
Economics
Semio?cs
Ethnography
Discourse
Analysis
Mobile
Surveys
River
Sampling
Text
Analy?cs
Online
Qual
Two
Years
Forecast
Predic?ve
Analy?cs

5. Ray Poynter, Vision Critical, UK
Festival of NewMR 2011 - Session 3 Schedule: 07:30-09:00 (GMT)
Beyond two years?
1. Research bots
2. Crowdsourced research
3. No surveys
– Discursive
– Targeted
– Longitudinal
And
the
unexpected

6. Ray Poynter, Vision Critical, UK
Festival of NewMR 2011 - Session 3 Schedule: 07:30-09:00 (GMT)
Thank you
Ray Poynter

7. Ray Poynter, Vision Critical, UK
Festival of NewMR 2011 - Session 3 Schedule: 07:30-09:00 (GMT)
Q & A
Sue York
NewMR
Ray Poynter
Vision Critical

8. Ray Poynter, Vision Critical, UK
Festival of NewMR 2011 - Session 3 Schedule: 07:30-09:00 (GMT)
Ray Poynter
Read
Ray’s
blog
@
hJp://visioncri?cal.com/experts-­‐blog/ray-­‐poynter/
Follow
Ray’s
tweets
at
@
hJp://twiJer.com/raypoynter
Connect
with
Ray
on
LinkedIn
@
hJp://uk.linkedin.com/in/raypoynter
Find
out
about
Ray’s
book
at
@
hJp://bit.ly/cmFnbo
The
Global
Number
One
in
Community
Panels

9. Main
Stage,
November
3,
2011
NewMR: A view of the next two years
Ray Poynter, Vision Crtitical
A
Presenta*on
from
the
Fes*val
of
NewMR
Main
Stage
–
November
3,
2011