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Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
A	
  Presenta*on	
  from	
  
The	
  Fes*val	
  of	
  NewMR	
  –	
  Main	
  Stage	
  
5	
  December	
  2012	
  
The Quick and the Dead
A manifesto for change in the market research industry	
  
All	
  copyright	
  owned	
  by	
  The	
  Future	
  Place	
  and	
  the	
  presenters	
  of	
  the	
  material	
  
For	
  more	
  informa:on	
  about	
  NewMR	
  events	
  visit	
  NewMR.org	
  
Ray	
  Poynter	
  
Vision	
  Cri/cal	
  University	
  
Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
The Quick and the Dead
A manifesto for change in the market research industry
Ray Poynter
Director @ Vision Critical University
Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Changing nature of speed
Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Speed today
Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Examples from elsewhere
Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
1 Built for Speed
2 Changing the process
3 Preparation
4 Proactive
5 Devolving
Manifesto for Change
Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Built for speed
Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Changing the process
Business	
  
Need	
  
Design	
   Recruit	
   Answer	
  
Community	
  
Ad	
  hoc	
  
ques*ons	
  
Benchmark	
  
Profiling	
  
Genera*ng	
  
Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Preparation
Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Proactive
Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Devolving
Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Right but late?
Useless!
Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Thank you
Ray Poynter
Director @ Vision Critical University
Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Q & A
Leonard	
  Murphy	
  
Greenbook	
  
Ray	
  Poynter	
  
VCU	
  
Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Ray Poynter
Email	
  Ray	
  @	
  ray.poynter@visioncri:cal.com	
  	
  
Follow	
  Ray’s	
  tweets	
  at	
  @	
  hIp://twiIer.com/raypoynter	
  	
  
Connect	
  with	
  Ray	
  on	
  LinkedIn	
  @	
  hIp://uk.linkedin.com/in/raypoynter	
  	
  
Find	
  out	
  about	
  Ray’s	
  book	
  at	
  @	
  hIp://bit.ly/cmFnbo	
  	
  
Check	
  out	
  Vision	
  Cri:cal	
  University	
  @	
  hIp://vcu.visioncri:cal.com/	
  	
  

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Ray poynter main stage - 2012 - 2

  • 1. Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5 A  Presenta*on  from   The  Fes*val  of  NewMR  –  Main  Stage   5  December  2012   The Quick and the Dead A manifesto for change in the market research industry   All  copyright  owned  by  The  Future  Place  and  the  presenters  of  the  material   For  more  informa:on  about  NewMR  events  visit  NewMR.org   Ray  Poynter   Vision  Cri/cal  University  
  • 2. Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5 The Quick and the Dead A manifesto for change in the market research industry Ray Poynter Director @ Vision Critical University
  • 3. Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5 Changing nature of speed
  • 4. Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5 Speed today
  • 5. Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5 Examples from elsewhere
  • 6. Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5
  • 7. Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5 1 Built for Speed 2 Changing the process 3 Preparation 4 Proactive 5 Devolving Manifesto for Change
  • 8. Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5 Built for speed
  • 9. Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5 Changing the process Business   Need   Design   Recruit   Answer   Community   Ad  hoc   ques*ons   Benchmark   Profiling   Genera*ng  
  • 10. Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5 Preparation
  • 11. Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5 Proactive
  • 12. Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5 Devolving
  • 13. Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5 Right but late? Useless!
  • 14. Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5 Thank you Ray Poynter Director @ Vision Critical University
  • 15. Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5 Q & A Leonard  Murphy   Greenbook   Ray  Poynter   VCU  
  • 16. Ray Poynter, Vision Critical University, UK Festival of NewMR 2012 - Main Stage - Session 5 Ray Poynter Email  Ray  @  ray.poynter@visioncri:cal.com     Follow  Ray’s  tweets  at  @  hIp://twiIer.com/raypoynter     Connect  with  Ray  on  LinkedIn  @  hIp://uk.linkedin.com/in/raypoynter     Find  out  about  Ray’s  book  at  @  hIp://bit.ly/cmFnbo     Check  out  Vision  Cri:cal  University  @  hIp://vcu.visioncri:cal.com/