1. Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
A
Presenta*on
from
The
Fes*val
of
NewMR
–
Main
Stage
5
December
2012
The Quick and the Dead
A manifesto for change in the market research industry
All
copyright
owned
by
The
Future
Place
and
the
presenters
of
the
material
For
more
informa:on
about
NewMR
events
visit
NewMR.org
Ray
Poynter
Vision
Cri/cal
University
2. Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
The Quick and the Dead
A manifesto for change in the market research industry
Ray Poynter
Director @ Vision Critical University
3. Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Changing nature of speed
4. Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Speed today
5. Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Examples from elsewhere
6. Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
7. Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
1 Built for Speed
2 Changing the process
3 Preparation
4 Proactive
5 Devolving
Manifesto for Change
8. Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Built for speed
9. Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Changing the process
Business
Need
Design
Recruit
Answer
Community
Ad
hoc
ques*ons
Benchmark
Profiling
Genera*ng
10. Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Preparation
11. Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Proactive
12. Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Devolving
13. Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Right but late?
Useless!
14. Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Thank you
Ray Poynter
Director @ Vision Critical University
15. Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Q & A
Leonard
Murphy
Greenbook
Ray
Poynter
VCU
16. Ray Poynter, Vision Critical University, UK
Festival of NewMR 2012 - Main Stage - Session 5
Ray Poynter
Email
Ray
@
ray.poynter@visioncri:cal.com
Follow
Ray’s
tweets
at
@
hIp://twiIer.com/raypoynter
Connect
with
Ray
on
LinkedIn
@
hIp://uk.linkedin.com/in/raypoynter
Find
out
about
Ray’s
book
at
@
hIp://bit.ly/cmFnbo
Check
out
Vision
Cri:cal
University
@
hIp://vcu.visioncri:cal.com/