Design Thinking

1. Name of the Speaker : Anand Murthy Raj
Company Name
Founder & Director : Agile Spirit Pvt ltd
Partner : Blinklane Consulting and Gladwell Academy , NL
Place: Bangalore
http://www.unicomlearning.com/2017/Agile_Leadership_Summit_Bangalore/

2. http://www.unicomlearning.com/2017/Agile_Leadership_Summit_Bangalore/
Why Design thinking?
1. We have become experts in
Doing wrong things right vs doing right things wrong
2. Non systemic thinking behavior
3. Problems solved today results in more complex problems
tomorrow
4. Focus in on short term gains to reduce the immediate pain
5. Blind for long term gains
6. Lack of human element in solutioning

3. http://www.unicomlearning.com/2017/Agile_Leadership_Summit_Bangalore/
What is Design thinking?
As a style of thinking, it is generally considered as the
ability to combine the empathy for the context for the
problem, creativity in the generation of insights and
solutions and the rationality to analyze and fit the
solutions to the context.
-Tim Brown, CEO and President, IDEO

4. http://www.unicomlearning.com/2017/Agile_Leadership_Summit_Bangalore/
Experiencing the Design thinking
Research/Understand Conceptualize/Prototype Validate Innovate
Empathize

5. http://www.unicomlearning.com/2017/Agile_Leadership_Summit_Bangalore/
What is common among these pictures?

6. Today ..

7. How to survive now?

8. Our real challenge- Inability to understand the problem

10. Global Wicked Problem – Infant mortality
Ref : https://en.wikipedia.org/wiki/List_of_countries_by_infant_mortality_rate
(IMR) is the number of deaths of infants under one year old per 1,000 live births.

11. EMBRACE -The baby Life Saver

12. Saving rural Indian Woman from breast cancer
Ref : http://www.breastcancerindia.net/statistics/trends.html
1. Millions of woman in rural India suffer from
A. Breast cancer
B. Fibro cystic breast disease
C. Complication in Pregnancy
1. Free Medicines were provided, still
women do not consume
2. Education programs no use
1. Root cause - Iodine deficiency
2. Quantity required per day 150 -
220 micro grams daily

14. Find the odd man out?

15. Human Desirability
YAMA – ESC
YAMA - CORTS
YAMA-RAJ
YAMA-DOOT

16. Design thinking – Golden Circles of Alignment
Business
Viability
Technical
Feasibility
Human
Desirability
Experience Innovation
Process
Innovation
Emotional Innovation
Functional
Innovation

17. How can leaders help develop this culture?
New problem solving methods
Apply systems thinking !!!

18. Mental Models-Think out of the Box!!

19. Problem
statement
Understanding
of the problem
Experiment
Results
Validated
learning and
customer
insights

20. Work environment should trigger thinking!!

21. Its not about Design…. But its … Design Thinking!!

22. DesignThinking Model

23. Hierarchy of content of mind
An ounce of information is worth a pound of data
An ounce of knowledge is worth a pound of information
An ounce of understanding is worth a pound of knowledge
An ounce of wisdom is worth a pound of understanding
We try to teach knowledge; How can you teach if you do not posses it?
Data , Information, Knowledge , Understanding -
Doing things right– Efficiency
Wisdom - Doing right things – How to make it more efficient
Wisdom – Diffrentiates Efficiency vs Effectiveness

24. Recap
1. Design thinking looks to solve wicked human problems
2. Design thinking is a verb not noun
3. You need to think by dirtying your hands (the evolution of
embrace)
4. Shift in focus is key (baby to mother, woman to bindi)
5. Every idea is a great idea until your customer’s validate it
6. When you ideate, do not be in solution space
7. Collaborate as ideas always incubate for a vey long time
8. Remember the three circles- Human desirability, Technical
feasibility and Business viability
9. Solve problems by experiments – Actionable metrics vs vanity
metrics (Lean Startup)
10. An hypothesis has to be tested and tasted .. No point discussing it
on a closed room – Mike Rother - Toyota Kata

25. Identify * Idea * Insight * Impact = Innovation
"The future of our prosperity, relies on our collective
intelligence"- Eric Ries

26. Speaker Name: Anand Murthy Raj
Email ID: anandmurthy.raj@gmail.com
Organized by
UNICOM Trainings & Seminars Pvt. Ltd.
contact@unicomlearning.com
http://www.unicomlearning.com/2017/Agile_Leadership_Summit_Bangalore/