Ramanarayanan PB is a sales and marketing professional with over 14 years of experience in business development roles across various FMCG industries. He is currently seeking a senior management role in sales and marketing. He has expertise in developing distribution networks, implementing marketing strategies, and achieving sales targets. His past roles include business manager positions at companies like Pranda Jewelry, ADF Foods, and Parle Agro, where he led teams and was responsible for regional sales. Ramanarayanan has strong communication, problem-solving, and multitasking skills. He holds an MBA in Marketing and HRD and has competencies in areas like distribution management, brand building, and client relations

1. RAMANARAYANAN P B
Contact: +91-9892375004 ~ E-Mail: ramanarayananpb@gmail.com
SALES & MARKETING /BUSINESS DEVELOPMENT PROFESSIONAL
Seeking Senior Management Assignment in the Domain of Sales & Marketing / Business Development with A
Progressive Business Organization across FMCG Industries.
PROFILE SUMMARY
Competent sales & marketing professional with career
success of 14+ years in driving sales/business
development initiatives with renowned business
organizations across the industry. Lastly spearheaded
efforts as Assistant Business Manager with Pranda
Jewelry Pvt ltd., Mumbai .
Displayed functional competencies in creating and
developing extensive network of channel partners for
wider distribution and deeper market penetration.
Expertise in conducting analysis to assess prevalent
market environment, identifying business risks &
implementing effective mechanisms to mitigate the same,
keeping abreast with the market trends & achieving
market share metrics.
Possess keen business acumen in analyzing &
understanding business requirements, customer-value
maximization and developing new business processes &
revenue streams.
Adept at monitoring Channel & Distribution
Management; implementing effective Target Marketing & Penetration strategies to maximize sales and
accomplishment of revenue and collection targets. Expertise in Brand Building and setting up Launches &
Promotional Campaigns while achieving Revenue, Profit and Business Growth Objectives while ensuring top line and
bottom line profitability.
Excellent communicator with exceptional talent for problem solving and ability to handle multiple functions and
activities in high pressure environments with tight deadlines.
ORGANIZATIONAL EXPERIENCE
Pranda Jewelry
Pvt ltd.,
Mumbai |
Assistant
Business
Manager
(Territory – Pan
India) | Feb 13
– Apr-15
ADF Foods
Ltd., Mumbai
| Business
Manager
(Territory -
Mumbai; Thane
& Raigad) |
Dec’11 –
Dec’12
Parle Agro Pvt.
Ltd., Goa |
Regional
Growth
Manager
(Territory -
Goa) | Jan’10 –
Dec’11
Cargill India
Pvt. Ltd.,
Mumbai |
Senior Sales
Officer
(Territory –
Mumbai) |
Feb’07 –Jan’10
Hindustan
Lever Ltd.,
Mumbai |
Territory Sales
In-charge
(Territory -
Mumbai) |
Mar’03 –
Dec’06
Parrys
Confectionery
Ltd., Goa |
Sales Officer
(Territory -
Goa) | Feb’01 –
Aug’02
Sesa Seat
Information
Systems Ltd.,
Mumbai |
Sales Executive
(Territory -
Mumbai) |
Jun’97 – Jun’98
Sales & Marketing ● Business Development ●
Regional Business Operations
Demand Projection / Sales Planning ●
Distribution Management
Channel Development ● Product
Development
Publicity/Sales Promotion ●Client Relations
Management ● Collections / Credit control
Team Leadership ●Strong Interpersonal Skills
CORE COMPETENCIES

2. Professional Highlights
Pranda Jewelry Pvt ltd., Mumbai
Significantly contributed towards the
Development of new areas and states with an
FMCG mindset
Developing and managing a team of RSMs,
TM’s and Sales Executives ,the total team
strength being around 50 and Guiding the
team with setting up focus product targets,
new acquisitions, Branding targets etc.
Has been able to sustain growth in a very
challenging phase for the gold industry in the
last two years.
ADF Foods Ltd., Mumbai
Holds the distinction of setting the entire
Distribution Network from scratch and helped
to sustain channel partners the very first year
of launch with ADF Foods Ltd. in Mumbai &
Thane
Contributed significantly towards Set-up new
channels of distribution & implemented new
processes / systems which strengthened
distribution, Managing a team of Area Sales
Manager & Area Sales Executive, who have
their own team of Sales Officers, TSI’s and
PSR’s and Guiding the team with their super
stockist operations & setting up the
distribution structure from scratch
Spearheaded a team of 24 members, managed
the entire gamut of activities of sales &
distribution in Bombay, Thana and Raigad
and provided inputs regarding new product
development and suggested ATL and BTL
Activities
Parle Agro Pvt. Ltd., Goa
Spearheaded a team of 2 Area Growth
Managers, who have a team of 7 Growth
Officers and 5 PSR’s reporting in to them and
who managed total 12 Distributors to achieve
their numbers
Responsible for handling a volume of 18000
cases amounting to 55 lakhs monthly &
heading the Sales & Distribution Teams for
state which includes the CFA Operations
across Goa
Cargill India Pvt. Ltd., Mumbai
Recognised for implementing the use of
Retailer Cards and key account handling, a
sort of first in the Oil Industry with Cargill
and was successfully managing Mumbai
Metro
Handling a team of 1 Sales Officer & 2 Trainee
Sales Officers who had a team of 5 SR’s and 2
PSR’s reporting in to them handling 10
Distributors between them, Volume of 400 kl
amounting to a turnover of 2.6 crores monthly
in Mumbai Metro
Hindustan Lever Ltd., Mumbai
Distinction of being selected to be a part of the
new confectionery business that was
successfully set-up by HLL in Mumbai
Played a key role in the Pioneering Team in
HLL that set-up a new channel called Kiosk in
Mumbai which was associated with coverage
expansion
Dexterously involved in working with all the
major brands of the company like Lux,
Lifebuoy, Clinic Plus , Close-up, Red Label
and Kissan Jams
Holds the merit of being associated with 2 new
ventures viz., Confectionery and a new
channel called “Kiosk”(The channel was
meant to tap unexplored markets and bring
them in to direct coverage)
ACADEMIC DETAILS
Academic
Accolades:
Won various
English Essay
Competitions
at the
University
level in 1994
IT Skills: MS
Office &
Internet
Applications
B.Sc.
(Mathematics)
1994;Nirmalagiri
College,
kuthuparamba,
Calicut University,
Kerala, India, 56%
marks
MA (English)
1996;Sree
Narayana
college,Calicut,
Calicut
University,
Kerala, India,
59% marks
MBA (Marketing and
HRD) 2000;CMS
college of Science and
commerce,
Bharathiar
University,
Coimbatore, India,
64%

3. PERSONAL DETAILS
Date of Birth: 23rd July 1974
Residential Address: 404, Sarvodaya Jyot, Opposite Holy Angels School, P & T Colony, Dombivili East
,Maharashtra,421203
Languages Known: English, Hindi, Marathi, Tamil and Malayalam