1. SANDEEP SAWANT
(M) +91 9967506039 / 7021873164; (L) +91 22 26681616; E-Mail: sandy261966@gmail.com
CAREER ABSTRACT
Professional with over 27 years of enriching expertise in:
B2B & B2C Business Management Private Label Business Management Merchandising
Vendor Management TOT Negotiations Inventory Management
Space Management Other Income Generation Planogramming
Strategic Planning Trade Planning Trade/Consumer Programme Development
Annual Business Planning Sales Management Brand Management
A self-motivated and successful FMCG Non-FoodExpert with an extensive experience in Modern Trade and General Trade
Business Management, New Store Openings, New Product Launches, Space & Inventory Management, utilizing strong Leadership
and excellent Communication skills. Expert in building positive, professional working relationship with all Business partners .
Skilled at mentoring Team to achieve and deliver success.
Presently associated with Reliance Retail Ltd., Mumbai, India as Category Manager (Home Care) with its Cash &
Carry (C&C) Format“Reliance Market”.Expertise in driving Business while delivering Customer Satisfaction w.r.t. Value
Propositions, Best Shopping Experience, Need Management under one roof, Customer Engagement. Successful in creating ‘WIN-
WIN’ business environment for Vendor Partners through Share of Shelf, Consolidation of Mark et Shares, New Product Launches.
Possess experience in Trade Marketing, Sales Management, Brand Management, and NewProduct Development. Analytical and
organized with excellent trouble-shooting abilities, capacity to view the "whole picture" utilizing strategic planning skills.
Have successfully managed range of FMCG products across Categories like Home Care, Personal Care, OTC Medicines, Health
Supplements, and Food Products. Have vast experience in working with MNCs, Large Indian Business Groups as well as Family
Managed Organisations.
SELECTED ACCOMPLISHMENTS
 Handles Total Business of Rs.400 Cr
 Consistently delivered higher business growth for Home Care Category than HPC Business (36% Vs HPC Growth of 32%)
 Consistently part of the Top 3 Brick Business for both C&C as well as Value Format Business
 Delivering Best Managed Inventory of 28 Daysin HPC
 Largest Contributor to HPC Business with 38% share
 Managed Trade Marketing responsibility for 2,500 Stockists spread across 26 Depots
 Spearheaded team of 12 Consignee Agents & 73 Stockist at Applied Nutrition Sciences (ANS) attaining growth of over 500%
from 1998-99 to 2003-04.
 Administered Key Accounts like Sports Authorities, Sports Control Boards of Armed Forces, Banks, Railways, etc.at ANS.
 Member of the Team in establishing Indian Business for Cussons India. Key role in launch of Imperial Leather range of Soaps,
Talc. Also handled responsibility of opening up of Cussons India’s Nepal operations.
 Successfully handled Brand Management portfolio for Anacin & Anne French at Geoffrey Manners, Baygon at Bayer India.
ORGANIZATIONAL EXPERIENCE
Since Dec`06 Reliance Retail Ltd., Mumbai, India
Category Manager (Home Care)
Growth Path
Since Apr’14 Category Manager (HPC – Home Care) with B2B (Cash &Carry) Business
Since Jan’11 Category Manager (HPC - Home Care) with B2C format
Jul’07 – Jan’11 Zonal Merchandiser (HPC & GM)-West Zone with Value Format
Dec’06 – Jul’07 Master Trainer - Talent Transformation Team-West Zone
Responsibilities as Group Category Manager (HPC -Home Care)
 Accountable for the end to end Category Management of Home Care businesscovering categories likeLaundry, Dish Cleaners,
Floor Cleaners, Toilet Cleaners, Other Household Cleaners, Insecticides and Air Fresheners, etc.
 Responsible for delivery of Sales, RGM and GM%&Other Income (OI) Targets and TOT Management.
 Creating and implementing an annual business plan taking into account all levers of growth: commercial agreements,
marketing actions, merchandising and retail opportunities, profitability, trade terms.
 Developing channel mix by recommending and executing strong trade/consumer programs to help the company reach the
preferred Customer status with the Vendors concerned.
 Monitor Category performance against business plan and develop alternative strategies when needed
 Monitoring assigned Category & preparing plans. Maintaining knowledge of all best practices in Category Management.
 Developing and implementing the strategic plan to increase market shares and for ensuring a profitable volume growth by
delivering Store / Location specific business solution.
 Providing the tailor made consumer promotional programs that drive sales volume, profit and share effectively and efficiently.

2.  Undertaking:
o Category Management including forecast, availability, listing, merchandising, shelf share, pricing and Inventory
Control
o Vendor Management activities handling India’s biggest vendors such as HUL, P&G, RB, Godrej, SCJ and Henkel
(Jyothy)
o Assortment &Planogram Management.
 Anticipating major changes and development in the categories.
Responsibilities as Zonal Merchandiser (HPC & GM) - West Zone
 Involved in Zonal Category Management for complete Non-Food FMCG & General Merchandise (GM) Business of the Western
Zone
 Delivery of Zonal Top Line & Bottom Line Targets.
 Liasoning with HO Category Team on Assortment Management and local promotional activities.
 Engaged in vendor management at zonal level.
Aug`05-Dec`06 Vidyut Metallics Pvt. Ltd. (Mfr. Of SuperMax Range of Blades & Razors)
Trade Marketing Manager
Responsibilities
 Handled accountability for the development, execution, and performance of all programs designed to increase presence and
ultimate take-away.
 Ensured alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives
 Provided seasoned leadership in the translation and execution of the Marketing strategy into impactful programs.
 Monitored and improved processes to link all marketing activities with the activities of the Sales team.
 Devised and executed strategies for successfully achieving trade marketing &sales targets.
Noteworthy Contributions
 Capably developed and managed distribution network of over 2,500 stockist with assistance of 26 depots.
 Efficiently achieved set sales and collectiontargets.
 Involved in:
o Strategic planning of Trade Marketing activities to ensure sustained sales pressure on sales team and wholesale market.
o Establishment of on-line MIS system, being developed to meet specific company needs
 Competently delivered growth of 28% at Vidyut Metallics for SuperMax range of shaving blades.
Apr`05-Aug`05 RROomerbhoy Pvt. Ltd.
Sales Manager
Responsibilities
 Obtained profitable results through the sales team by developing the team through motivation, counse lling, skills
development and product knowledge development.
 Supervised sales team, developing a business plan covering sales, revenue, and expense controls, meeting a greed targets.
 Assisted in the development of the annual marketing plan, specifically advising on: realistic forecasts for each product and
territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs
of operating the sales force; and sales promotion programme plans.
 Gathered market and customer information and provide feedback on buying trends.
 Represented Company at Trade Exhibitions and Events.
 Identified new markets and business opportunities.
Noteworthy Contributions
 Successfully managed National level sales operations.
 Engaged in Trade and Distribution Management.
 Key role in planning & execution of BTL promotional activities & Event Management.
 Involved in:
o Brand Management, New Product Development & Launch.
o Advertising & brand promotions, planning & execution of ATL & BTL promotional activities.
 Participated in defining short and long term market planning.
 Devised of marketing plans, strategizing andimplementation of media campaigns.
PREVIOUS ASSIGNMENTS
Apr`04-Mar`05 Sapat International Pvt. Ltd. Head-CMO
Jul`99-Apr`04 Applied Nutrition Sciences National Sales Manager
Apr`96-Jun`99 Cussons India Pvt. Ltd. Group Product Manager
Sep`94-Apr`96 Bayer India Ltd. Product Manager
Mar`91-Sep`94 Geoffrey Manners & Co. Ltd. Product Executive
Jun`89-Feb`91 Glaxo India Ltd. (FPD Div.) Sales Executive

3. ACADEMIC OVERVIEW
1989 MMS – Marketing (MBA)of Mumbai University, Mumbai, India
1986 Bachelor of Science (Physics) from Mumbai University, Mumbai, India
PERSONAL VITAE
Date of birth : 26th
July, 1966
Address : B/104, Bandhutva CHS, Datta Mandir Road, Near Vakola Bridge, Vakola, Santacruz (East), Mumbai 400 055
References : Can be furnished on request
CTC : Rs.21.40 L