¯
Start-Up Fund Raising

     26 April 2010
Resources
•   VCs
•   Private investors
•   Angel clubs
•   Investment banks
•   Incubators




2               Start-Up Fund Raising, Noam Ziv,
                      noam2ziv@gmail.com
VCs
•   Generic VCs
•   Special/Vertical VCs
•   1st Tier VCs
•   2nd Tier VCs
•   Israeli/American VCs




3               Start-Up Fund Raising, Noam Ziv,
                      noam2ziv@gmail.com
Private Investors (Angels)
•   FF
•   "     "
•   High-tech exits
•   Families




4               Start-Up Fund Raising, Noam Ziv,
                      noam2ziv@gmail.com
Investment Banking
• Investment banks
• “Investment Bankers” - ¯
• Angel clubs – AfterDox, StartUp-Factory




5             Start-Up Fund Raising, Noam Ziv,
                    noam2ziv@gmail.com
Incubators
• Private (                     )

• Public (                  )




6             Start-Up Fund Raising, Noam Ziv,
                    noam2ziv@gmail.com
Fund Raising Campaign
1. Setting fund raising parameters
2. Selecting between private investors and
   VCs
3. Campaign Management
4. Negotiation




7             Start-Up Fund Raising, Noam Ziv,
                    noam2ziv@gmail.com
Setting fund raising parameters
1.   1st round = 18 months, $600K min
2.   Exec summary – One-pager + 2
3.   16 slides
4.   Two years expenses + quarterly table
5.   Four to five years P&L
6.   Break Even point end of 2nd round


8              Start-Up Fund Raising, Noam Ziv,
                     noam2ziv@gmail.com
Private Investors Vs VCs
1.   VCs – 1sr Tier: the $400M target value
2.   Private – Three years ROI 1 to 3 ratio
3.   VCs time to money: 6 months
4.   VC + private investors combinations




9               Start-Up Fund Raising, Noam Ziv,
                      noam2ziv@gmail.com
Campaign Management
1.   9    6   3
2.   Contamination
3.   Are you failing or succeeding?
4.   When do you decide to change the
     presentation




10             Start-Up Fund Raising, Noam Ziv,
                     noam2ziv@gmail.com
Negotiation
1. Funding types:
     a.   Bridge Loan + discount/warrants
     b.   Owners Loan
     c.   Convertible Loan
     d.   Venture Loan
2.    Lead Investor
3.    Valuation before and after money
4.    ESOP dilution
5.    VCs preferred rights
6.    Board of Directors
11                   Start-Up Fund Raising, Noam Ziv,
                           noam2ziv@gmail.com
Good Luck




12   Start-Up Fund Raising, Noam Ziv,
           noam2ziv@gmail.com

Noam Ziv - Start-Up Fund Raising

  • 1.
  • 2.
    Resources • VCs • Private investors • Angel clubs • Investment banks • Incubators 2 Start-Up Fund Raising, Noam Ziv, noam2ziv@gmail.com
  • 3.
    VCs • Generic VCs • Special/Vertical VCs • 1st Tier VCs • 2nd Tier VCs • Israeli/American VCs 3 Start-Up Fund Raising, Noam Ziv, noam2ziv@gmail.com
  • 4.
    Private Investors (Angels) • FF • " " • High-tech exits • Families 4 Start-Up Fund Raising, Noam Ziv, noam2ziv@gmail.com
  • 5.
    Investment Banking • Investmentbanks • “Investment Bankers” - ¯ • Angel clubs – AfterDox, StartUp-Factory 5 Start-Up Fund Raising, Noam Ziv, noam2ziv@gmail.com
  • 6.
    Incubators • Private ( ) • Public ( ) 6 Start-Up Fund Raising, Noam Ziv, noam2ziv@gmail.com
  • 7.
    Fund Raising Campaign 1.Setting fund raising parameters 2. Selecting between private investors and VCs 3. Campaign Management 4. Negotiation 7 Start-Up Fund Raising, Noam Ziv, noam2ziv@gmail.com
  • 8.
    Setting fund raisingparameters 1. 1st round = 18 months, $600K min 2. Exec summary – One-pager + 2 3. 16 slides 4. Two years expenses + quarterly table 5. Four to five years P&L 6. Break Even point end of 2nd round 8 Start-Up Fund Raising, Noam Ziv, noam2ziv@gmail.com
  • 9.
    Private Investors VsVCs 1. VCs – 1sr Tier: the $400M target value 2. Private – Three years ROI 1 to 3 ratio 3. VCs time to money: 6 months 4. VC + private investors combinations 9 Start-Up Fund Raising, Noam Ziv, noam2ziv@gmail.com
  • 10.
    Campaign Management 1. 9 6 3 2. Contamination 3. Are you failing or succeeding? 4. When do you decide to change the presentation 10 Start-Up Fund Raising, Noam Ziv, noam2ziv@gmail.com
  • 11.
    Negotiation 1. Funding types: a. Bridge Loan + discount/warrants b. Owners Loan c. Convertible Loan d. Venture Loan 2. Lead Investor 3. Valuation before and after money 4. ESOP dilution 5. VCs preferred rights 6. Board of Directors 11 Start-Up Fund Raising, Noam Ziv, noam2ziv@gmail.com
  • 12.
    Good Luck 12 Start-Up Fund Raising, Noam Ziv, noam2ziv@gmail.com