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Social Media and Nonprofits: How To Inspire Virtually

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Social Media Today
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Social Media Today’s Hands-On Training Series presents: Social Media and Non-Profits: How to Inspire Virtually Brought to you by
How to Participate ,[object Object],[object Object]
About the Moderator #SMTlive Eric Schwartzman is coauthor of Social Marketing to the Business Customer , the first book on B2B social media, creator popular Social Media Training seminars and an onl ine marketing consult ant to Fortune 500s, Federal Government Agencies and Nonprofits.  His PR podcast On the Record...Online is available http://www.onth erecordpod cast.com and his website is http://ericschwart zman.com
About the Panel #SMTlive Frank Barry , is the Director of digital marketing at Blackbaud a nd blogge r at NetWits ThinkTank, h elps non-profits use the Internet for digital communication, social media, and fundraising so they can focus changing the world. Dan Michel is the Digital Marketing Manager at Feeding America, the nation's leading domestic hunger-relief charity. Currently, he is responsible for overseeing digital projects and managing the execution of their digital strategy on their website, blog and social spaces. Charlotte Rademaeker is the co-founder and CEO of  Call2Action . With Call2Action, she combines her passion for meaningful media, innovative technology and progressive social initiatives. Call2Action helps to spark online movements for social issue campaigns by leveraging video, action tools and social media to encourage participation and sharing.
What Social Media Can Do For Your Business ,[object Object],[object Object],[object Object],[object Object],[object Object],Charlotte Rademaekers #SMTlive
Choosing the Right Platform ,[object Object],[object Object],[object Object],Cindy Meltzer #SMTlive
Avoiding Social Media Risks ,[object Object],[object Object],Cindy Meltzer #SMTlive
Connecting with Customers ,[object Object],[object Object],[object Object],[object Object],Cindy Meltzer #SMTlive
Media Consumption ,[object Object],[object Object]
Take One Step at a Time Impact Commitment Listen Assess Monitor/Observe Learn Engage Post Content Answer Questions Influence Advocate Conversation Integration Conversion
Listening in Action Sometimes the best response is none at all. Let your community come to your defense.
How to decide http://bit.ly/airforcepolicy
Hunger Action Month Facebook Tab
Case Study: Wisconsin Unions
Everyone is going to ask you if you can make $$$ on social media
Hard Truth Only 3% of nonprofits have made over $10K BUT You can still ask for $$ on social media.
The New Social funnel
Engage with Passionate People
Connect on Many Levels
Get Creative
Listen.
Thanks for Joining Us ,[object Object],[object Object]
Join us November 15 st for… ,[object Object],[object Object],[object Object],[object Object]

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Social Media and Nonprofits: How To Inspire Virtually

  • 1.  
  • 2. Social Media Today’s Hands-On Training Series presents: Social Media and Non-Profits: How to Inspire Virtually Brought to you by
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  • 4. About the Moderator #SMTlive Eric Schwartzman is coauthor of Social Marketing to the Business Customer , the first book on B2B social media, creator popular Social Media Training seminars and an onl ine marketing consult ant to Fortune 500s, Federal Government Agencies and Nonprofits.  His PR podcast On the Record...Online is available http://www.onth erecordpod cast.com and his website is http://ericschwart zman.com
  • 5. About the Panel #SMTlive Frank Barry , is the Director of digital marketing at Blackbaud a nd blogge r at NetWits ThinkTank, h elps non-profits use the Internet for digital communication, social media, and fundraising so they can focus changing the world. Dan Michel is the Digital Marketing Manager at Feeding America, the nation's leading domestic hunger-relief charity. Currently, he is responsible for overseeing digital projects and managing the execution of their digital strategy on their website, blog and social spaces. Charlotte Rademaeker is the co-founder and CEO of  Call2Action . With Call2Action, she combines her passion for meaningful media, innovative technology and progressive social initiatives. Call2Action helps to spark online movements for social issue campaigns by leveraging video, action tools and social media to encourage participation and sharing.
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  • 11. Take One Step at a Time Impact Commitment Listen Assess Monitor/Observe Learn Engage Post Content Answer Questions Influence Advocate Conversation Integration Conversion
  • 12. Listening in Action Sometimes the best response is none at all. Let your community come to your defense.
  • 13. How to decide http://bit.ly/airforcepolicy
  • 14. Hunger Action Month Facebook Tab
  • 16. Everyone is going to ask you if you can make $$$ on social media
  • 17. Hard Truth Only 3% of nonprofits have made over $10K BUT You can still ask for $$ on social media.
  • 18. The New Social funnel
  • 20. Connect on Many Levels
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  • 24.