This document provides guidance on crowdfunding and developing an effective social media strategy. It outlines the basic steps for setting up a crowdfunding campaign, including deciding whether to do it yourself or hire help, setting a budget and goals, creating campaign materials like videos and rewards, and promoting the campaign through social networks, family, and friends. It also defines what social media is, how to define goals and target audiences, and provides tips on networking and building an online brand through engaging with niche communities on platforms like LinkedIn, Twitter, and Facebook.

1. CROWDFUNDING 101

2. 2 LOG INTO

3. 3 CREATE YOUR CAMPAIGN

4. 4 FILL OUT
ALL OF THE
CAMPAIGN
DETAILS
ALWAYS
SAVE YOUR
WORK

5. 5 SUBMIT
YOUR
CAMPAIGN

6. Decide how you want to
run your campaign.
Do you have time to run it yourself or hire one of our
Crowdfunding coaches for a small fee of 2.5%.
If you decide to do it yourself, ensure you have the basic
skills to create a video, your campaign graphics and have
time to do social media tweeting and sharing. Depending
on your fund raising dollar goal, it might become efficient
to hire a coach and use technologies to maximize your
outreach and raise far beyond your goal.
DEVELOPING YOUR CAMPAIGN
1

7. Set a budget.
Asking for too little or too much
can affect your project’s success.
2
DEVELOPING YOUR CAMPAIGN

8. Set a budget.
Provide a cost breakdown.
This creates transparency.
You can also offer some
of the costs as rewards.
3
DEVELOPING YOUR CAMPAIGN

9. Create a campaign video.
When you are creating the video,
be genuine, have fun, and tell
a story worth listening to.
Campaigns featuring videos tend
to earn 114% more revenue.
4
DEVELOPING YOUR CAMPAIGN

10. Offer rewards.
Supporters are more eager
to back you up if you offer
a small incentive.
5
DEVELOPING YOUR CAMPAIGN

11. Connect with
family & friends
Begin the word of mouth among
your inner circle, then promote
your campaign on social media.
6
LAUNCH YOUR CAMPAIGN

12. Post regular
campaign updates
Keep supporters engaged
to maintain momentum.
7
LAUNCH YOUR CAMPAIGN

13. 8
L
l5
7 s
.
6f
SOCIAL MEDIA 101
1. What is Social Media?
2. Organizing your strategy
3. Social Media networks
4. Social Media tools
5. Social Media resources

14. WHAT IS SOCIAL MEDIA?
Forms of electronic communication through which users
create online communities to share information, ideas,
personal messages, and other content*

15. WHAT IS SOCIAL MEDIA REALLY?

16. It’s a conversation!

17. WHAT’S THE VALUE OF SM?
• Network with people in your niche
• Help develop your online brand and increase exposure
• Build active communities and start viral campaigns
• Target niche audiences via different platforms
• Build profiles in multiple channels to gather an audience

18. DEFINING YOUR SM GOALS
• What are your goals?
• Who is your target audience?
• What metrics decide the success of a campaign?
• Which social channels are most important?

19. SHAPING YOUR ONLINE BRAND
• Brand yourself as an expert and establish credibility
• Educate and inspire your audience
• Be honest and true to yourself
• Create “ripples” and make a lasting impression
• Become an influential member within your network

20. HOW TO TARGET A NICHE AUDIENCE?
1: Find the conversations
• Search LinkedIn groups
• Search hashtags on twitter (#startup, #entrepreneur, etc.)
• Search Facebook groups
2: Engage
• Leave comments
• Share articles and content
• Create your own content
3: Promote yourself 1 out of 10 conversations

21. PAID EARNED OWNED
Internet Advertising
PPC - Search Marketing
Mobile Advertising
Sponsorships
Paid Applications
Social Media
Word of Mouth
User Forums
News, PR, Announcements
Blogger Relationship
Brand & Product Websites
Mobile Brands
Mobile Apps
Customer Care Services
Propertiary Blogs
SOCIAL MEDIA & DIGITAL MARKETING

22. PAID MEDIA
OWNED
MEDIA
EARNED
MEDIA
Comunity Conversation
Content
Decrease reliance
and spend on paid
media
Increase organic
presence in
earned media
SOCIAL MEDIA & DIGITAL MARKETING