The document discusses trends in social media and how social networks can be used as online marketing tools. It outlines various social networks like Facebook, Twitter, YouTube and Second Life and trends seen on these platforms. Some key points made are that social networks are important places for word-of-mouth marketing and conversations about brands, and that they can be leveraged for listening to customers, building an online presence, communicating with audiences and finding new customers through connections on the networks.

1. Social Networks as Online Marketing Tools: New Trends in Social Media Bill Balderaz Webbed Marketing www.webbedmarketing.com

2. Agenda What is a Social Network? Why Social Networks Matter Trends in Social Networking Facebook Twitter Second Life YouTube

3. What is a Social Network? An online meeting place for consumers and influencers to create, share and interact with content.

4. What is a Social Network? YouTube Facebook MySpace LinkedIn Amazon Technorati Flickr CitySearch Wikihow Wikipedia Craigs List Newsvine Yahoo! Answers Digg

5. What is a Social Network? CGM—Consumer Generated Media SMM—Social Media Marketing WOM—Word of Mouth Viral Marketing Buzz Marketing

6. What is a Social Network?

7. Why Social Networks Matter “ Search, as we know it, is dead… with the rise of social networking sites such as Facebook, MySpace, Twitter, Second Life, LinkedIn …the next generation of Web users may find what they want by using their social network rather than a search algorithm. After all, the people in your online social network should know you better than a mathematical equation, right? --Glenn Derene

8. Why Social Networks Matter “ Consider how much information you voluntarily provide on your Facebook profile. Now imagine if you could combine that with your Netflix renting and Amazon buying habits. Then throw in the suggestions of your friends and the pages you visit the most often. ..just imagine how accurate a search could be if every time you had a query, the mass of data about you that exists on the Internet could inform the results.” --Glenn Derene

9. Why Social Networks Matter 47% of all respondents said they would go to a social networking site to download coupons or search for gift ideas if those services were available; 45% said they would visit a social networking site to find out about upcoming sales in stores or discounts on products; 22% said they would read or write a product review on a blog. --BrandWeek

10. Why Social Networks Matter

11. Why Social Networks Matter

12. Why Social Networks Matter

13. Why Social Networks Matter

14. Why Social Networks Matter

15. Why Social Networks Matter

16. Why Social Networks Matter

17. Why Social Networks Matter The most visited sites on the Internet: #3 MySpace #4 YouTube #5 Facebook #7 Wikipedia #11 Blogger.com #12 Craigs List #15 Photobucket #20 Flickr Alexa, May 2008

18. Trends in Social Media Social Networks Microblogging Web 3.0? Video

19. Facebook Microsoft paid $240 million for a 1.6% stake in facebook Facebook is the 5 th most popular site on the Internet 70 million active users 40 billion page views per month

20. Facebook Facebook applications are hot VC property Facebook current valuation? Current revenue?

21. Facebook

22. Facebook

23. Facebook

24. How can I use facebook? To listen! Your competitors, vendors, customers and prospects are talking about you, right now. To build a presence To enhance search engine ranking To communicate (but not to sell!) Start connecting with friends, classmates, neighbors, clients, relatives…

25. Twitter What are you doing right now? Web, IM, Phone Real time interaction in one sentence

26. Twitter

27. Twitter One million users Traffic increased 800% in one year! Twitter accounts have monetary value

28. Twitter

29. Twitter

30. How can I use Twitter? To listen! Consumers and the media are talking about you in real time, openly and honestly To learn about the competition To communicate (but not to sell) Build your profile and start connecting

31. Second Life

32. Second Life Participants, socialize, spend money and sue each other With over 13 million registered users, on an average, $1 million is spent each day buying food, clothes, shelter and other virtual products 38,000 members online at any one moment

33. Second Life The Second Life realtor who made more than $1 million real dollars selling real estate The Second Life shoe store owner whose real job is selling virtual shoes Dell & Sun hold press conferences on Second Life

34. Second Life Coke sells Coke in Second Life HR Block does taxes The National Council offer mental health awareness CNN has a SL new bureau A real court case over a virtual crime

35. Second Life The FBI gambling investigation IBM’s company meetings The Jesuit Order is encouraging priests and followers to join Second Life And thousands of small businesses are active!

36. How can I use Second Life It is okay to sell here! Build your business, market your business Become a media darling

37. YouTube Total videos uploaded as of March 17th 2008: 78.3 Million Videos uploaded per day: over 150,000 64 million monthly unique visitors Nearly perfect representation of Internet users

38. YouTube Tens of thousands of views!

39. YouTube

40. YouTube for small business

41. Cost per impressions can be next to nothing Charlie bit my finger The Parodies, imitators and tributes “The YouTube Effect”

42. How you can use YouTube Buy a Flip camera Or use PPT to create online demos Set up a YouTube Channel Start connecting with partners, prospects, clients, coworkers and friends

43. Get Social Today Attendance and enthusiasm are half the game Dedicate time to making this work Bring wine Seek first to understand, then to be understood The conversation is going on right now, the only decision is if you will be involved

44. For more information… The Ohio Web Leaders Conference May 19 th www.webbedmarketing.com www.ohiowebleaders.com