Social CRM strategies can help nonprofits manage relationships with donors and supporters through social media. By tracking relationships and influence online, nonprofits can better understand supporter subgroups and campaign impact. Integrating social media data into an organization's CRM allows them to build community, empower leadership, and monitor influential supporters. This approach bridges social media with traditional CRM to create a powerful "Community CRM". Tools like Gist and FlowTown can help nonprofits collect social media data and import it into their CRM, allowing them to proactively engage with supporters and scale their community outreach.