Radio trailer
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This document discusses choosing a radio station to release a radio trailer for a documentary. It chooses Capital radio, which is based in Birmingham and began broadcasting in 1995. Although the documentary will air on Channel 4, Capital radio is a better fit than Channel 4 radio as it appeals more to the target 16-24 age range. Channel 4 and its sister stations also feature educational and entertainment programs that align with the topic of the documentary about mobile phones. While the trailer won't air on Channel 4 radio, researching Channel 4's audience was useful for targeting the right demographic.
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Evaluation 2
The documentary and ancillary texts were designed to be coherent and work well together. The same voiceover was used in the documentary and radio trailer to provide continuity. The radio trailer also used extracts from the documentary to inform listeners about its content. The print advert and radio trailer further linked together by referencing the channel and air time of the documentary. The print advert featured a split image relating to tanning and was intended to appeal to their target youth audience. The radio trailer opened with a rhetorical question to grab attention, mirroring the theme of the print advert.
Channel 4’s mission statement
Channel 4's mission is to remain commercially competitive while maintaining public service values. It needs commercial success to fund ambitious and risky projects and support a diverse range of suppliers. Channel 4 focuses on diversity, innovation, and nonconformity. It aims to be the first to do things, make trouble, and inspire change.
Codes and conventions of a radio trailer
Radio trailers have several purposes: to advertise and promote media products, provide audiences with information about releases through short summaries, and create hype and awareness of release dates and films. Effective radio trailers include short, intriguing clips from the media product; an appropriate voiceover in terms of gender, age and tone; enticing slogans; instrumental music fitting for the content; and end with scheduling details. They are typically 30 seconds long and follow conventions to target audiences and inform them concisely.
Channel evaluation
This document analyzes different UK television channels and their approaches to broadcasting documentaries. It discusses that public service broadcasters like the BBC have a mandate to provide educational programming nationwide without commercial objectives. The BBC offers documentaries on BBC One targeting ages 35-60 and BBC Three targeting 16-25 year olds. Channel 4 targets ages 18-35 but attracts this wide demographic with factual shows about history and current affairs. Channel 5 and ITV provide some documentaries alongside entertainment, with Channel 5 focusing on reality and drama and ITV being the largest commercial broadcaster in the UK. The document concludes that a new documentary about body confidence issues will air on Channel 4 due to its variety of channels and ability to reach younger audiences.
Evaluation Question: Number 5
Our jingle was percussive in nature to make the radio show sound professional and relate to the vibrant music scene in Camden. The 8-second jingle was meant to be memorable and attract listeners. We used 12 sound effects simultaneously with audio, including a London Underground announcement to ensure our Camden-based audience could understand. Our presenter welcomed listeners and stated the 12pm time for headlines. The structure of our bulletin was designed to hook listeners with a tragic first story, provide relief with a positive second story about Camden Station expansion, discuss a globally known human interest fourth story on ISIS, and conclude with upcoming local Camden events.
Evaluation 4: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCIL...
The document discusses ancillary texts created to promote a documentary film for a target student audience. It describes researching the Channel 4 show "Educating Yorkshire" for inspiration on poster and trailer conventions. A radio trailer was made using sounds of a student's morning to illustrate the film's day-in-the-life structure. Posters with the large number "4" will be placed in student magazines, libraries, and near schools and bus stops to maximize exposure for the target audience. Feedback ensured the film and promotion materials focus more on the main protagonist, a working-class student named Yahya, both in and out of classroom settings.
How effective is the combination of your main
The combination of a documentary, radio trailer, and print advert effectively promoted an upcoming documentary about sleep. Key elements like the title "40 Winks" and slogan were consistently used across promotional materials. The radio trailer included audio snippets from the documentary and announced air time and channel. The print advert featured the channel logo and an image representing tiredness to illustrate the theme. Together these ancillary texts created a clear and coherent promotional package that aimed to appeal to both educated and young audiences by taking an informative but casual tone.
ITV Genre Research
ITV targets different demographics and psychographics throughout the day with their programming. In the mornings, shows like Good Morning Britain target high income businessmen and women. Mid-day shows appeal to lower demographics like the unemployed or those aged 35-40. Evening programs entertain older generations with soaps and appeal to younger audiences and women with talent shows. ITV uses this segmentation, called "dayparting", to ensure they attract a diverse range of audiences throughout the day to watch various genres of shows and advertisements.
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Evaluation 2
The documentary and ancillary texts were designed to be coherent and work well together. The same voiceover was used in the documentary and radio trailer to provide continuity. The radio trailer also used extracts from the documentary to inform listeners about its content. The print advert and radio trailer further linked together by referencing the channel and air time of the documentary. The print advert featured a split image relating to tanning and was intended to appeal to their target youth audience. The radio trailer opened with a rhetorical question to grab attention, mirroring the theme of the print advert.
Channel 4’s mission statement
Channel 4's mission is to remain commercially competitive while maintaining public service values. It needs commercial success to fund ambitious and risky projects and support a diverse range of suppliers. Channel 4 focuses on diversity, innovation, and nonconformity. It aims to be the first to do things, make trouble, and inspire change.
Codes and conventions of a radio trailer
Radio trailers have several purposes: to advertise and promote media products, provide audiences with information about releases through short summaries, and create hype and awareness of release dates and films. Effective radio trailers include short, intriguing clips from the media product; an appropriate voiceover in terms of gender, age and tone; enticing slogans; instrumental music fitting for the content; and end with scheduling details. They are typically 30 seconds long and follow conventions to target audiences and inform them concisely.
Channel evaluation
This document analyzes different UK television channels and their approaches to broadcasting documentaries. It discusses that public service broadcasters like the BBC have a mandate to provide educational programming nationwide without commercial objectives. The BBC offers documentaries on BBC One targeting ages 35-60 and BBC Three targeting 16-25 year olds. Channel 4 targets ages 18-35 but attracts this wide demographic with factual shows about history and current affairs. Channel 5 and ITV provide some documentaries alongside entertainment, with Channel 5 focusing on reality and drama and ITV being the largest commercial broadcaster in the UK. The document concludes that a new documentary about body confidence issues will air on Channel 4 due to its variety of channels and ability to reach younger audiences.
Evaluation Question: Number 5
Our jingle was percussive in nature to make the radio show sound professional and relate to the vibrant music scene in Camden. The 8-second jingle was meant to be memorable and attract listeners. We used 12 sound effects simultaneously with audio, including a London Underground announcement to ensure our Camden-based audience could understand. Our presenter welcomed listeners and stated the 12pm time for headlines. The structure of our bulletin was designed to hook listeners with a tragic first story, provide relief with a positive second story about Camden Station expansion, discuss a globally known human interest fourth story on ISIS, and conclude with upcoming local Camden events.
Evaluation 4: HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCIL...
The document discusses ancillary texts created to promote a documentary film for a target student audience. It describes researching the Channel 4 show "Educating Yorkshire" for inspiration on poster and trailer conventions. A radio trailer was made using sounds of a student's morning to illustrate the film's day-in-the-life structure. Posters with the large number "4" will be placed in student magazines, libraries, and near schools and bus stops to maximize exposure for the target audience. Feedback ensured the film and promotion materials focus more on the main protagonist, a working-class student named Yahya, both in and out of classroom settings.
How effective is the combination of your main
The combination of a documentary, radio trailer, and print advert effectively promoted an upcoming documentary about sleep. Key elements like the title "40 Winks" and slogan were consistently used across promotional materials. The radio trailer included audio snippets from the documentary and announced air time and channel. The print advert featured the channel logo and an image representing tiredness to illustrate the theme. Together these ancillary texts created a clear and coherent promotional package that aimed to appeal to both educated and young audiences by taking an informative but casual tone.
ITV Genre Research
ITV targets different demographics and psychographics throughout the day with their programming. In the mornings, shows like Good Morning Britain target high income businessmen and women. Mid-day shows appeal to lower demographics like the unemployed or those aged 35-40. Evening programs entertain older generations with soaps and appeal to younger audiences and women with talent shows. ITV uses this segmentation, called "dayparting", to ensure they attract a diverse range of audiences throughout the day to watch various genres of shows and advertisements.
Evaluation question 3
The document discusses the theoretical frameworks and conventions used in developing a TV news program. It describes applying Barthes' enigma theory to a hard news story about safety risks, and Levi Strauss' binary opposition theory to a soft news story about a student discovering a prime number. Galtung and Ruge's news values theory was also used to select locally relevant stories. The target audience is people aged 18+ from different ethnicities. Brand identity was created through logo, colors, jingle, and consistent suit/tie worn by the news anchor. Audience feedback resulted in merging two title sequences and changing the logo to be more inclusive.
Research into radio tv channel
Heart FM radio station will feature the documentary, playing a mix of local and networked programming. Heart began broadcasting in 1994 with a format including artists like Lionel Richie and Tina Turner. It now broadcasts to 33 UK stations reaching over 7.4 million people weekly. Each station has its own local breakfast show. Emma Bunton hosts Heart FM on Saturdays, appealing to their target youth audience with her friendly chat. The documentary advert will air during her 4pm time slot. Channel 4 will air the documentary, focusing on programming about real life like their piece on mobile phone obsession. Channel 4 buys programming from independent companies and has a target audience of 18-30 year olds.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by increasing fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine, with photos related to students and university life to engage the target audience.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and older, especially those from lower socioeconomic backgrounds who would be most affected by increasing fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine and featured title-branded images to promote the documentary while following magazine conventions.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by higher fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine, with photos related to students and university life. The spread was designed to promote the documentary and link the materials while avoiding confusion.
Radio Advertisement Research
Radio advertising is an efficient way to target specific audiences. Different radio stations attract different listener demographics, allowing advertisers to selectively promote to their target groups. Radio also reaches people during relevant activities like driving, shopping, and at home. Radio trailers are effective because they focus on atmosphere and tone rather than visuals. The huge audiences that radio reaches make it a valuable advertising platform. When choosing stations, advertisers select those that attract their target demographic. Popular young adult stations include Capital FM, BBC stations, and Hallam FM. Effective radio trailers include a voiceover, film dialogue excerpts, rating information, slogans, sound effects matching the film's tone, and a persuasive message to motivate different audiences to watch
Doctor who vs backstage
The radio advertisement summarizes the documentary "Backstage" in the following ways:
1) It invites listeners to "come inside" and experience what the theatre industry is really like by sharing stories from professionals in the industry.
2) It promotes the documentary as a must-see for those interested in joining the arts based on positive critic reviews.
3) It encourages listeners to see if the industry is right for them by learning about both the rewards and hardships revealed in the documentary.
Channels
This document discusses potential television channels and magazines to publish a documentary and promote related radio content. It reviews BBC One, ITV, Channel 4, CBBC, BBC Three, and television listing magazines including TV and Satellite Week, Radio Times, TV Times, and Total TV Guide. The decision is made to publish the documentary on Channel 4 due to its target audience channels, documentary focus, and online streaming platform. Radio Times is selected as the magazine due to its large circulation and inclusion of both television and radio listings.
Textual Analysis (Radio Advert)
The document provides an analysis of a radio advertisement for the documentary "Backstage". It examines the content and meaning conveyed in different sections of the 40 second advertisement. Key points analyzed include the voiceovers encouraging the audience to "come inside" and "experience what's really like" in the creative industries. The document also compares the Backstage radio ad to one for the TV show Doctor Who to analyze differences in approach.
Question 2 evaluation v2
The document discusses the effectiveness of combining a documentary with ancillary texts like a magazine article and radio trailer. It aimed to promote the documentary about brand identity and manipulation to 16-25 year olds. The radio trailer used sound bites and interviews to intrigue audiences in 30 seconds while the magazine double page spread provided different information to maximize promotion across mediums targeting the same BBC audience. Both ancillary texts were designed to complement and extend the documentary's content and experience for the audience.
Pr5 finantial considerations
The document discusses the financial considerations for creating a 30 second radio advertisement to promote Bon Jovi's upcoming 2017 tour. It estimates it will cost around £25,000 to air the ad during peak hours between 6-10am and 4:30-6:30pm over the course of 2-3 weeks. The advertising agency plans to schedule the ad to play at least once an hour to target commuters. They do not anticipate licensing fees for using Bon Jovi's music in the ad since Island Records owns the band. Voiceover work will be done voluntarily, and studio space is provided free of charge by the college. Overall costs are expected to be limited since many contributions are in-kind.
A041
The VOSS advertisement campaign aims to create awareness of Voss water and sell more bottles by positioning it as a fashionable, healthy elite water brand. The multi-pronged campaign will include magazine ads highlighting health benefits, two TV ads showing people enjoying Voss water while jogging or with changing backgrounds/flavors, and social media pages promoting the #ThinkPure hashtag. The target audience is males and females aged 17-28 from middle-class urban areas. The budget is £11,095 to air the TV ads on Channel 4 between shows about health and cooking.
A04
The document outlines a marketing campaign for Voss Water. The campaign aims to create awareness of Voss water and position it as an elite product. Elements include magazine ads, billboards, social media pages, and two TV ads - one featuring men jogging who rehydrate with Voss, and one with a changing background and ingredients in the bottle. The target audience is ages 17-28, male and female, from a C1 socio-economic grouping. The budget allocates advertising funds across various UK regions.
Textual Analysis
The radio advertisement summarizes the documentary "Backstage" which gives viewers a behind-the-scenes look at the theater industry. It uses a female narrator with an upbeat, welcoming tone to encourage the target audience of 18-25 year olds to "come inside" and "experience what's really like" in the industry. The ad features clips from interviews with people in the documentary to give listeners a firsthand account. It promotes the film as a "must see" for those interested in joining the arts and encourages viewers to "see if the industry is for you." In its 40 second runtime, the ad aims to concisely provide information about the documentary and persuade listeners to view it.
ITV Genre Research
ITV aims to attract diverse audiences through their programming schedule and channel offerings. They target different demographics and psychographics depending on the time of day. In the mornings, ITV shows appeal to high income businessmen and women. Mid-day shows target unemployed or lower income viewers. Evening programs entertain older retired people as well as younger and middle-aged women through soap operas and talent shows. ITV also uses its other channels like ITV2 to focus on specific audiences, such as teenagers for shows featuring celebrities and reality television.
Market analysis
This document analyzes the UK soap opera market. It discusses that the most popular soaps, EastEnders and Coronation Street, are produced by BBC and ITV respectively and broadcast on those channels. These soaps attract a mass audience aged 13-60. The document also notes that the soap EastEnders will be the most difficult to compete with because it has a much larger target audience range of 13-65 compared to the targeted younger audience of 16-25 for the new soap. EastEnders has also been recognized as the best British soap by awards and has the highest viewership according to ratings. To compete effectively, the document concludes that the new soap will need to target its broadcasts toward its intended younger audience.
Pr5 finantial considerations
The document discusses creating a 30 second radio advertisement for Island Records to promote Bon Jovi's upcoming 2017 tour. It notes that targeting peak hours (6-10am, 4:30–6:30pm) on major radio stations like BBC Radio 1, BBC Radio 2, and Capital FM will be costly, around £25,000, due to high listener rates. However, the cost should not be an issue given it is for a large global company. Soundtracks and vocals can be provided and recorded free of charge.
Itv
ITV is committed to promoting diversity and accessibility both on-screen and off-screen. They are members of several organizations focused on cultural diversity and disability. Off-screen, a task force works to improve accessibility of ITV sites and specifications. On-screen, ITV provides subtitles, audio description, and sign language interpretation to increase access to programming for people with disabilities. They aim to subtitle over 90% of ITV1 output and provide signed, described programming on their digital channels according to targets set by Ofcom.
Radio stations research
This document summarizes the history of radio broadcasting and provides information about various radio stations in the UK. It discusses how radio transmissions began with Morse code and evolved to allow audio broadcasting. It then lists several popular UK radio stations, including BBC Radio 1, 2, 3, 4, 5 and 6. Details are given about BBC Radio 1 targeting younger audiences and playing various music genres after 7pm. BBC Radio 4 is outlined as focusing on news, documentaries, drama and comedy. BBC Radio 2 is highlighted as the preferred choice to broadcast an radio advert due to its format combining music with information-based content.
Drawn Drafts
The document discusses two drawn draft designs for a double-page magazine spread about a documentary. The first design is chosen over the second as it looks more professionally sleek and eye-catching while still conveying fun. Consistent branding and references to "#SELFIE" help associate the article with the documentary. Color schemes and photos aim to represent youth in an intelligent light countering negative stereotypes about "selfies". The design aims to engage the target audience while fitting in the traditional magazine.
Evaluation, Question 2
The document discusses the effectiveness of combining a documentary with ancillary texts, including a magazine article and radio trailer. It finds the combination is very effective due to visual, audio, and content links between the pieces. Archival footage, vox pops, background music, quotes, and narration are reused across the documentary and ancillary texts to create familiarity and promote the documentary. These combinations establish a coherent brand and persuade audiences to view the documentary.
A2 media evaluation question 4
Thomas Cave conducted research into creating a documentary by examining conventions of similar documentaries and finding facts to support arguments. Research included using search engines to find websites with documentary examples and conventions. After reviewing similar products and gathering facts, storyboards, scripts and plans were made. Blogger was used to upload research findings and share codes, conventions and facts. Equipment like a camera, microphone and tripod were used to film interviews and narration. Adobe Premiere Pro was used to edit the documentary, adding titles, transitions and editing audio levels. Research was also done into conventions of radio trailers and double page articles before creating those promotional pieces using Garageband and InDesign software.
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Evaluation question 3
The document discusses the theoretical frameworks and conventions used in developing a TV news program. It describes applying Barthes' enigma theory to a hard news story about safety risks, and Levi Strauss' binary opposition theory to a soft news story about a student discovering a prime number. Galtung and Ruge's news values theory was also used to select locally relevant stories. The target audience is people aged 18+ from different ethnicities. Brand identity was created through logo, colors, jingle, and consistent suit/tie worn by the news anchor. Audience feedback resulted in merging two title sequences and changing the logo to be more inclusive.
Research into radio tv channel
Heart FM radio station will feature the documentary, playing a mix of local and networked programming. Heart began broadcasting in 1994 with a format including artists like Lionel Richie and Tina Turner. It now broadcasts to 33 UK stations reaching over 7.4 million people weekly. Each station has its own local breakfast show. Emma Bunton hosts Heart FM on Saturdays, appealing to their target youth audience with her friendly chat. The documentary advert will air during her 4pm time slot. Channel 4 will air the documentary, focusing on programming about real life like their piece on mobile phone obsession. Channel 4 buys programming from independent companies and has a target audience of 18-30 year olds.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by increasing fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine, with photos related to students and university life to engage the target audience.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and older, especially those from lower socioeconomic backgrounds who would be most affected by increasing fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine and featured title-branded images to promote the documentary while following magazine conventions.
A2 evaluation question 2
The document discusses the target audience and promotional materials for a documentary about rising university fees. The target audience was students aged 16 and over, especially those from lower socioeconomic backgrounds who would be most affected by higher fees. A radio trailer was broadcast on BBC Radio 1 to reach the target demographic of 15-29 year olds. The trailer used audio clips and music from the documentary to make it recognizable. A double page magazine spread was published in TV& Satellite Magazine, with photos related to students and university life. The spread was designed to promote the documentary and link the materials while avoiding confusion.
Radio Advertisement Research
Radio advertising is an efficient way to target specific audiences. Different radio stations attract different listener demographics, allowing advertisers to selectively promote to their target groups. Radio also reaches people during relevant activities like driving, shopping, and at home. Radio trailers are effective because they focus on atmosphere and tone rather than visuals. The huge audiences that radio reaches make it a valuable advertising platform. When choosing stations, advertisers select those that attract their target demographic. Popular young adult stations include Capital FM, BBC stations, and Hallam FM. Effective radio trailers include a voiceover, film dialogue excerpts, rating information, slogans, sound effects matching the film's tone, and a persuasive message to motivate different audiences to watch
Doctor who vs backstage
The radio advertisement summarizes the documentary "Backstage" in the following ways:
1) It invites listeners to "come inside" and experience what the theatre industry is really like by sharing stories from professionals in the industry.
2) It promotes the documentary as a must-see for those interested in joining the arts based on positive critic reviews.
3) It encourages listeners to see if the industry is right for them by learning about both the rewards and hardships revealed in the documentary.
Channels
This document discusses potential television channels and magazines to publish a documentary and promote related radio content. It reviews BBC One, ITV, Channel 4, CBBC, BBC Three, and television listing magazines including TV and Satellite Week, Radio Times, TV Times, and Total TV Guide. The decision is made to publish the documentary on Channel 4 due to its target audience channels, documentary focus, and online streaming platform. Radio Times is selected as the magazine due to its large circulation and inclusion of both television and radio listings.
Textual Analysis (Radio Advert)
The document provides an analysis of a radio advertisement for the documentary "Backstage". It examines the content and meaning conveyed in different sections of the 40 second advertisement. Key points analyzed include the voiceovers encouraging the audience to "come inside" and "experience what's really like" in the creative industries. The document also compares the Backstage radio ad to one for the TV show Doctor Who to analyze differences in approach.
Question 2 evaluation v2
The document discusses the effectiveness of combining a documentary with ancillary texts like a magazine article and radio trailer. It aimed to promote the documentary about brand identity and manipulation to 16-25 year olds. The radio trailer used sound bites and interviews to intrigue audiences in 30 seconds while the magazine double page spread provided different information to maximize promotion across mediums targeting the same BBC audience. Both ancillary texts were designed to complement and extend the documentary's content and experience for the audience.
Pr5 finantial considerations
The document discusses the financial considerations for creating a 30 second radio advertisement to promote Bon Jovi's upcoming 2017 tour. It estimates it will cost around £25,000 to air the ad during peak hours between 6-10am and 4:30-6:30pm over the course of 2-3 weeks. The advertising agency plans to schedule the ad to play at least once an hour to target commuters. They do not anticipate licensing fees for using Bon Jovi's music in the ad since Island Records owns the band. Voiceover work will be done voluntarily, and studio space is provided free of charge by the college. Overall costs are expected to be limited since many contributions are in-kind.
A041
The VOSS advertisement campaign aims to create awareness of Voss water and sell more bottles by positioning it as a fashionable, healthy elite water brand. The multi-pronged campaign will include magazine ads highlighting health benefits, two TV ads showing people enjoying Voss water while jogging or with changing backgrounds/flavors, and social media pages promoting the #ThinkPure hashtag. The target audience is males and females aged 17-28 from middle-class urban areas. The budget is £11,095 to air the TV ads on Channel 4 between shows about health and cooking.
A04
The document outlines a marketing campaign for Voss Water. The campaign aims to create awareness of Voss water and position it as an elite product. Elements include magazine ads, billboards, social media pages, and two TV ads - one featuring men jogging who rehydrate with Voss, and one with a changing background and ingredients in the bottle. The target audience is ages 17-28, male and female, from a C1 socio-economic grouping. The budget allocates advertising funds across various UK regions.
Textual Analysis
The radio advertisement summarizes the documentary "Backstage" which gives viewers a behind-the-scenes look at the theater industry. It uses a female narrator with an upbeat, welcoming tone to encourage the target audience of 18-25 year olds to "come inside" and "experience what's really like" in the industry. The ad features clips from interviews with people in the documentary to give listeners a firsthand account. It promotes the film as a "must see" for those interested in joining the arts and encourages viewers to "see if the industry is for you." In its 40 second runtime, the ad aims to concisely provide information about the documentary and persuade listeners to view it.
ITV Genre Research
ITV aims to attract diverse audiences through their programming schedule and channel offerings. They target different demographics and psychographics depending on the time of day. In the mornings, ITV shows appeal to high income businessmen and women. Mid-day shows target unemployed or lower income viewers. Evening programs entertain older retired people as well as younger and middle-aged women through soap operas and talent shows. ITV also uses its other channels like ITV2 to focus on specific audiences, such as teenagers for shows featuring celebrities and reality television.
Market analysis
This document analyzes the UK soap opera market. It discusses that the most popular soaps, EastEnders and Coronation Street, are produced by BBC and ITV respectively and broadcast on those channels. These soaps attract a mass audience aged 13-60. The document also notes that the soap EastEnders will be the most difficult to compete with because it has a much larger target audience range of 13-65 compared to the targeted younger audience of 16-25 for the new soap. EastEnders has also been recognized as the best British soap by awards and has the highest viewership according to ratings. To compete effectively, the document concludes that the new soap will need to target its broadcasts toward its intended younger audience.
Pr5 finantial considerations
The document discusses creating a 30 second radio advertisement for Island Records to promote Bon Jovi's upcoming 2017 tour. It notes that targeting peak hours (6-10am, 4:30–6:30pm) on major radio stations like BBC Radio 1, BBC Radio 2, and Capital FM will be costly, around £25,000, due to high listener rates. However, the cost should not be an issue given it is for a large global company. Soundtracks and vocals can be provided and recorded free of charge.
Itv
ITV is committed to promoting diversity and accessibility both on-screen and off-screen. They are members of several organizations focused on cultural diversity and disability. Off-screen, a task force works to improve accessibility of ITV sites and specifications. On-screen, ITV provides subtitles, audio description, and sign language interpretation to increase access to programming for people with disabilities. They aim to subtitle over 90% of ITV1 output and provide signed, described programming on their digital channels according to targets set by Ofcom.
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Radio stations research
This document summarizes the history of radio broadcasting and provides information about various radio stations in the UK. It discusses how radio transmissions began with Morse code and evolved to allow audio broadcasting. It then lists several popular UK radio stations, including BBC Radio 1, 2, 3, 4, 5 and 6. Details are given about BBC Radio 1 targeting younger audiences and playing various music genres after 7pm. BBC Radio 4 is outlined as focusing on news, documentaries, drama and comedy. BBC Radio 2 is highlighted as the preferred choice to broadcast an radio advert due to its format combining music with information-based content.
Drawn Drafts
The document discusses two drawn draft designs for a double-page magazine spread about a documentary. The first design is chosen over the second as it looks more professionally sleek and eye-catching while still conveying fun. Consistent branding and references to "#SELFIE" help associate the article with the documentary. Color schemes and photos aim to represent youth in an intelligent light countering negative stereotypes about "selfies". The design aims to engage the target audience while fitting in the traditional magazine.
Evaluation, Question 2
The document discusses the effectiveness of combining a documentary with ancillary texts, including a magazine article and radio trailer. It finds the combination is very effective due to visual, audio, and content links between the pieces. Archival footage, vox pops, background music, quotes, and narration are reused across the documentary and ancillary texts to create familiarity and promote the documentary. These combinations establish a coherent brand and persuade audiences to view the documentary.
A2 media evaluation question 4
Thomas Cave conducted research into creating a documentary by examining conventions of similar documentaries and finding facts to support arguments. Research included using search engines to find websites with documentary examples and conventions. After reviewing similar products and gathering facts, storyboards, scripts and plans were made. Blogger was used to upload research findings and share codes, conventions and facts. Equipment like a camera, microphone and tripod were used to film interviews and narration. Adobe Premiere Pro was used to edit the documentary, adding titles, transitions and editing audio levels. Research was also done into conventions of radio trailers and double page articles before creating those promotional pieces using Garageband and InDesign software.
Evaluation, Question 3
The document summarizes feedback from surveys about a documentary, magazine spread, and radio trailer created by the author.
SurveyMonkey was used to create questionnaires for peers about each piece. Feedback indicated sound levels and transitions needed improvement in the documentary. The magazine and radio pieces were seen as professional and informative but could have better balanced audio levels. Overall, the feedback was positive and provided guidance on audio quality.
Fonts and colours
The document discusses testing different fonts and colors for a magazine targeted at a specific audience. It tests three fonts before selecting one that has proper spacing and sizing for the masthead. It chooses a simple font that will suit the target audience and complement a documentary with captions. It also explores using shades of blue, the color most associated with the magazine's topic of social media's effect on education. It selects a soft blue to make the double page spread visually appealing without looking dull.
Scheduling
The document contains scheduling information for filming various scenes and locations for a documentary project over multiple days in October and November. On the first day, trailers were filmed first to get them out of the way so planning could be done for future filming days. During another day, videos from the previous day had to be re-filmed due to poor sound quality. Later locations like HMV and Cineworld were scouted but HMV did not allow filming inside so only the outside was recorded. Cineworld also required management approval. On another day, a scream sound effect was recorded for use in the documentary. The final day of filming took place in a lecture room that was made to resemble a cinema theatre since C
Objectives
The group set objectives to improve their research and planning for their documentary project. They felt they had not adequately reflected on and documented their filming process. To address this, they recorded an audio clip discussing their experiences filming to add more creative detail. They had difficulty uploading the audio to SoundCloud but were eventually able to embed it on their blog by uploading it to YouTube. They are now happy with their research and planning progress and aim to begin editing soon.
Magazine analysis Group 4
This document provides an analysis of a magazine article from Radio Times published from January 2-8, 2010. The article discusses the television show "The Hustle" and provides details on the title, images, quotes, formatting of questions and answers, and names of people involved to engage readers. Information like the program name, channel, and air time is also included to inform readers about the show.
Question 4 evaluation
For research, planning, and evaluation of their documentary project, the student used various new media technologies and software programs. They used search engines like Google to research facts, and news websites for reliable sources. Presentation software like Powtoon, Emaze, Wideo, Prezi, and Slideshare were used to analyze similar media products and avoid repetition. For construction, they used Canon cameras, microphones, and Premiere Pro for editing. GarageBand was used to create a radio trailer. Photoshop created backgrounds and InDesign was used for layout of a TV guide article. The student found new software like Animoto and Glogster helpful for evaluation.
Structure
The document discusses different theories of narrative structure and codes in media. It explains Claude Levi-Strauss's theory that narratives can be reduced to binary opposites. It also outlines Roland Barthes' identification of semantic, hermeneutic, proairetic, and symbolic codes that show meaning in a text. Specifically, the semantic code refers to additional meanings suggested in a text. The hermeneutic code refers to unexplained elements that intrigue audiences. The proairetic code states that narratives imply further narrative. Finally, the symbolic code refers to symbolism and opposites that create meaning and tension in a story.
.How effective is the combination of your main media product and the correspo...
The combination of the documentary and ancillary texts was effective in creating a consistent brand. Quotes, pictures, and information from the documentary were used in the double page spread and radio trailer to immediately connect them and create consistency. The title "Necessity or Luxury" was also carried over to reinforce the connection between products. While some of the individual channel/publication choices were inconsistent and disconnected the products, overall the texts promoted the documentary and maintained consistency in branding to some extent.
Newspaper double page spreads advertising documentaries
This double page newspaper advertisement promotes a documentary about to air on Channel 4 called "Disarming Britain". The central image relates to the documentary's topic and has been edited to look mysterious and intriguing, with high contrast and shadows, capturing the viewer's interest. Information like the documentary title, air time and date, and Channel 4 logo and website are provided to inform viewers of the broadcast details. The ad accomplishes the goal of promoting both the documentary and Channel 4 channel by genre.
DPS
This double page spread from a magazine promotes a film. A large primary image takes up much of the space, showing the film's star being filmed on set. The title of the film is in bold, capital letters that stand out against the white background. Text appears in two columns along the bottom of the page, providing information about the film through quotes and interviews. Various fonts and font sizes are used for the title, subtitles, and body text. Additional features include the magazine name and page number.
Question 3
The document summarizes feedback from an audience on a student's documentary, radio trailer, and TV guide about the effects of social media on education. Key findings include:
- The majority of audiences said they would continue watching the documentary and found the topic interesting. They also felt they learned from it.
- Audiences felt the documentary and radio trailer looked professional and had appropriate sound levels, though these could be improved.
- Music choice received mixed feedback but audiences understood the challenges in finding suitable music.
- Audiences said the most effective parts of the radio trailer were the facts and statistics.
- Audiences said the TV guide images and main heading would encourage them to read the article or watch
Group 4 Radio research
BBC Radio 1, 2, 3, 4, and 5 provide various music, news, and talk programming in the UK. Radio 4 broadcasts news, documentary, drama and comedy from London. Radio 5 Live transmits rolling news and sports from Salford and Manchester. Talksport is the world's largest sports radio station, broadcasting sports talk globally from London. It was selected for a campaign over BBC 4 and 5 Live because of its large international audience of sports fans.
Analysis of tv guide
The main heading occupies the left side of the page to be the first thing readers see, following the color scheme of the main character's outfit. The stand first summarizes the article by mentioning the program and a taste of what's to come. The main image is predominantly on the right side but also the left, providing a medium shot of the main character. Additional elements like the writer's name, side quote, bold text highlighting eight seasons, and body text in a dead area provide context and follow conventional layouts. The consistent color scheme and placement of elements give the page a sense of sophistication and organization for its likely middle-aged audience.
Questionnaire
This document contains a questionnaire about a documentary on the effects of social media on education. It asks questions to gauge the respondent's reactions to different parts of the documentary, including whether they found the topic interesting, what they learned, and if they think the documentary portrayed its argument positively or negatively. It also contains similar questions about a radio trailer and TV guide article advertising the documentary, assessing if these would encourage watching the documentary and which elements were most effective. Finally, it asks if the respondent sees a clear link between the different promotional products.
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.How effective is the combination of your main media product and the correspo...
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Newspaper double page spreads advertising documentaries
Newspaper double page spreads advertising documentaries
Similar to Radio trailer
Channel Four - A2 Media
Channel 4 is a publicly-funded, commercially-supported television broadcaster in the UK. It was launched in 1982 to offer programming not provided by the BBC or ITV. Channel 4 commissions content from independent producers and takes creative risks by offering fresh perspectives. It aims to nurture new talent, champion alternative voices, challenge viewers, and inspire change. Channel 4 has a strong brand recognized for provocative documentaries, reality TV, and innovative comedy. It reaches a large and desirable ABC1 audience across multiple platforms including TV, online, mobile, and social media.
Research for channel 4
Channel 4 is a British television channel that began broadcasting in 1982 as the fourth channel in the United Kingdom, known for showing popular comedies, dramas, documentaries and reality television. The document discusses choosing Channel 4 to broadcast a documentary because it is the most popular and favored channel in the UK, with viewers mainly between ages 16-40 that matches the target age range of 15+, and it offers an on-demand service across multiple platforms to gain more viewers.
The branding of channel 4
Channel 4 documentaries typically deal with hard-hitting topics and important discussions. The documentary in question discusses the increasing issue of cyberbullying, which aligns with Channel 4's focus. However, the documentary risks appearing one-sided and lacking diversity of views, which could be out of line with Channel 4's remit to exhibit variety. Additionally, the cinematic-style film poster lacks clear Channel 4 branding. Overall, the content and message match Channel 4's style, but the presentation risks not fully representing the Channel 4 brand.
Institutions brooke
Film 4 is being considered as the institution to distribute the film group's new possessive horror film. Film 4 specializes in independent and international films, including horror, and has been successful in launching similar low-budget British films to wider audiences. It also targets the key teenage demographic that the film aims for. Research shows that Film 4 has a history of supporting possessive horror films and helping small production companies like Warp Films to make and distribute films. For these reasons, Film 4 appears well-suited to distribute the group's new film.
Institutions brooke
Film 4 is a suitable institution for the filmmakers' opening because it produces similar possessive horror films that share characteristics with their film. Film 4 has experience creating low-budget British films through partnerships like Warp Films. It also has a target audience of teenagers, which matches the filmmakers' intended viewers. Research on Film 4's viewership and catalog of possessive horror films indicates it would provide a good platform to showcase their new film and help expand the genre's audience.
Channel analysis
Channel 4 would be the best channel to broadcast and advertise the documentary. It typically features shows focusing on body image, dating, and surgery that are similar in genre and appeal to the target audience of white women aged 16-30. In contrast, ITV and BBC programs skew older and cover more diverse topics, limiting advertising opportunities during prime audience viewing times. Channel 4 already has recognition and viewership from the target group for this type of documentary.
Channel Four
Channel 4 is a British public service television broadcaster that began operations in 1982. It does not produce its own programming but commissions it from over 300 independent production companies across the UK. In addition to its main channel, Channel 4 Group also operates several specialty channels like E4 and Film4. It has a large online and on demand presence through services like 4oD. Channel 4 aims to inspire and engage viewers through bold and innovative programming. It gathers data on viewers' behaviors and interests to inform future programming decisions.
Channel evaluation
This document analyzes different UK television channels and their approaches to broadcasting documentaries. It discusses that public service broadcasters like the BBC have a mandate to provide educational programming nationwide without commercial objectives. The BBC offers documentaries on BBC One targeting ages 35-60 and BBC Three targeting 16-25 year olds. Channel 4 targets ages 18-35 but attracts this wide demographic with factual shows about history and current affairs. Channel 5 and ITV provide some documentaries alongside entertainment, with Channel 5 focusing on reality and drama and ITV being the largest commercial broadcaster in the UK. The document concludes that a new documentary about body confidence issues will air on Channel 4 due to its variety of channels and ability to reach younger audiences.
Amad and thopon tv
Television broadcasting was introduced in 1936 in the UK and has since developed significantly. It is no longer solely used for entertainment but also provides internet access and opportunities for gaming and music. There are now thousands of channels worldwide and television has become a common household item. Television broadcasting relies heavily on advertising revenue, with companies needing to attract large viewerships to earn money from advertisements and fund productions. National broadcasters in the UK include the BBC and ITV, which produce both local and nationwide content across various platforms like radio and online.
How effective is your combination of your main
The document discusses the cohesion between various promotional materials created for a documentary about tanning, including ensuring a consistent title, voiceover, imagery and messages. Key elements like the title "Tantalising" were carried through the print ad, radio trailer and documentary. Colorful images and rhetoric like "how far will you go" linked the different media. The materials were targeted to youth audiences on channels and in areas they would access.
Research into institution%2c it’s audience and values
Channel 4 was chosen as the institution to air the documentary because it has a large and diverse audience, shows many documentaries, and provides positive feedback to filmmakers. Channel 4 is a publicly owned British broadcaster launched in 1982 that provides a variety of programming, reaching a wide range of audience demographics. Its values of appealing to all ages and genders through diverse content will help the documentary gain many views.
TV
This document provides information about television broadcasting in the UK. It discusses how broadcasting started publicly without advertising in 1936 and has since expanded to include many free and subscription services across different distribution platforms. It notes there are 27,000 hours of domestic content produced annually at a cost of £2.6 billion. It also summarizes some of the national channels like BBC and ITV as well as local channels like BBC London. Finally, it discusses how commercial TV channels earn money through advertisements and how larger companies can advertise on national channels like ITV due to their high price ranges.
Channel analysis
This document analyzes potential channels to air a documentary about plastic surgery. It discusses documentaries on Channel 4 that focus on dating, appearance and confidence, which align with their target audience of white women aged 16-30. Channel 4 recognizes this audience and could help advertise the documentary. In contrast, ITV's documentaries appeal more to older audiences and have limited advertising times. The BBC's varied documentaries also cater to older viewers and lack commercial breaks for promotions. Therefore, Channel 4 is positioned as the best channel due to its aligned audience and advertising opportunities.
Channel 4 institution
Channel 4 is a publicly owned but commercially funded broadcaster in the UK. It aims to provide innovative and diverse programming that offers an alternative to other mainstream channels. Some key aspects of Channel 4 include that it commissions over 300 independent production companies, reinvests all profits back into programming, and is committed to reflecting the diversity of British society through the voices and stories it shares. Channel 4's core values that guide its work are creativity, innovation, and diversity. Its primary target audience is young adults aged 18-30.
Broadcast channel
The document discusses options for distributing a documentary production. It was decided to air the documentary on television rather than streaming services or theaters due to the potential for higher viewership. Several British television channels were considered as options, including BBC1, BBC2, ITV1, Channel 4, BBC Three, and Channel 5. Ultimately, Channel 4 was selected because it focuses on independently produced content, has advertising breaks to maintain audience engagement during interviews, and targets a similar demographic to the documentary.
Channel research
After researching different documentary channels, the document chooses Channel 4 as it frequently airs documentaries between 7-8pm and 8-9pm, and the target audience of teenagers and young adults would be best served by the 8-9pm slot. Channel 4 also releases data showing the largest portion of its viewers are aged 16-34. Channel 4 focuses on contemporary topics in its documentaries, making it more suitable than other channels like the BBC that focus more on history and nature.
Idents
Television idents are shown between programs to identify the channel and provide information to viewers. They reflect the channel's mission statement and values through visuals and tone. For example, Channel 4's idents showcase cultural diversity and creativity as part of their remit. Idents are also used to promote upcoming programs, advertise the channel's brand, and create consistency in tone and messaging across a network.
Formal proposal
Our documentary will target 16-22 year olds by including relevant content and interesting editing to engage the audience. It will broadcast on Channel 4 on Thursday, April 16th at 9pm, as Channel 4's audience matches the target, Thursdays see people watching documentaries at home, and 9pm is after watershed when content may be unsuitable for children.
Textual analysis – newspaper advertisement
The document discusses advertising a new TV channel in newspapers. It argues that The Sun newspaper would be the best choice as it has the highest readership and is widely available at a low cost. While newspapers appeal more to older audiences, the website and magazine ads could reach younger people. It also provides details on Channel 4's advertising style, which typically features an introduction, logo, and information on finding more details online.
case study
This document discusses the reality TV show RuPaul's Drag Race. The show features drag queens competing in various challenges for a cash prize. It first aired in 2009 and gained popularity with each new season. Season 8 recently concluded with Bob The Drag Queen as the winner. Season 9 is scheduled to air in early 2017. The show has helped revolutionize representation of drag queens and increased its viewership over time.
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Research into institution%2c it’s audience and values
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Dpsss
Columns are used to separate text and make the document look professional. Short, attention-grabbing headlines are important to engage readers as they turn the page. The conclusion should stand first to give readers a clear idea of what the article is about upfront. Pull quotes and drop caps are also used to give readers a sense of what is included and where to start reading. Bold colors and drop shadows are employed to appeal to target audiences and make images stand out from the page.
Radio trailer
This document discusses choosing a radio station to release a radio trailer for a documentary. It chooses Capital radio, which is based in Birmingham and began broadcasting in 1995. Although the documentary will air on Channel 4, Capital is a better choice than Channel 4 Radio as it appeals more to the target 16-24 age range. Channel 4 and its sister stations also have educational and entertainment programs that fit the target audience of the documentary about mobile phones. While the trailer won't be on Channel 4 Radio, researching Channel 4's audience was still useful for targeting the right demographic.
Doc who
The document summarizes the layout and design elements of a magazine page advertising an upcoming TV series. Key elements included are a large drop cap to introduce the article, columns to structure the text for readability, images related to the show being promoted, page numbers for navigation, and the publication date and title as branding. The main image depicts the cast on set and includes the iconic Tardis prop to identify the show without explicitly naming it.
Dps analyse
The document provides details on the layout and design of a magazine article promoting a behind-the-scenes documentary on a 1950s television show. Images, captions, and quotes are used to give readers an insider view into the production and intrigue them to learn more. Stylistic elements like borders, color scheme, and page numbers maintain the publication's brand and guide readers through the article. The target audience of the magazine, which focuses on television and radio listings, makes it a good fit for advertising the behind-the-scenes documentary.
doctor who analysis
The document summarizes the layout and design elements of a magazine page advertising an upcoming TV series. Key elements included are a large drop cap to introduce the article, columns to structure the text for readability, page numbers and date to navigate content, related images of the TV series and cast, and a main image of the new lead actor with a subtitle linking him to the role. The overall design uses neutral colors and visual clues to advertise the TV program without explicitly stating its title.
Vox pop questions
This document asks 5 questions in a vox pop format about mobile phone usage and its impact on society. It asks whether the increase in mobile phone usage is taking over teens' lives, whether mobile devices have had a positive or negative impact on modern society, whether mobile phones are a necessity or luxury, whether mobile phones can be addictive, and whether the iPhone 6 provides good value for money given its £539-£619 price tag.
Vox pop questions
This document asks several questions about mobile phone usage and its impact on teens and society. It asks whether the increase in mobile phone usage is taking over teens' lives, whether mobile devices have had a positive or negative impact on modern society, whether mobile phones are a necessity or luxury, and whether mobile phones can be addictive. It also asks whether the recently released iPhone 6 provides good value for money given its £539-£619 price tag.
therories
Tzetvan Todorov proposed that narratives follow a three-part structure of equilibrium, disruption, and new equilibrium. Vladimir Propp suggested narratives can be analyzed based on the roles of characters, identifying eight core roles. Leo Strauss argued that narratives produce meaning through setting up binary oppositions between conflicting concepts. Ronald Barthes described two important narrative codes: the enigma code, which presents a puzzle for audiences to solve, and the action code, which provides resolution through action. The document reflects that Strauss' theory of binary oppositions best reflects the structure of the documentary being discussed.
Explaining the brief
For an A2 coursework assignment, a group of three students were tasked with producing the opening 5 minutes of a TV documentary, planning the rest of the documentary electronically, creating a radio trailer to promote the documentary, and designing a double page spread for a listings magazine about the documentary. They were also asked to maintain a blog posting all of their work to log their progress.
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Radio trailer
- 1. Chosen station and it’s history RADIO TRAILER
- 2. We have chosen Capital as our radio station as it fits our target audience. As well they have regular Ad breaks during the shows so this would be the perfect time for ours to be released and played. Capital radio is based in Birmingham City Centre and began broadcasting in 1995 as Choice FM, it then changed its name to Galaxy and in 2011 changed again to Capital when it was taken over by Global Radio from nine-station. Although our documentary is going to be on Channel 4 we will not release our radio trailer on Channel 4 Radio as we expect the majority of our target audience to listen to Capital more than Channel 4 Radio as it is more targeted at our age range of 16-24. RADIO STATION
- 3. Looking at Channel 4 and its other feeder channels like E4 the majority of its programmes are either based on education, entertainment and soap ‘Hollyoaks’. this is a advantage for us as our documentary is educational and informative on the topic of mobile phones. Although we are not going to be releasing our radio trailer of Channel 4 Radio, Capital is not linked to any TV station, therefore I have done the research into Channel 4/E4 instead. Channel 4/E4 have educational programmes such as: Educating Essex, and entertainment programmes such as: the Secret Life of Students and Body Shockers. The programmes produced from these channels have the same target audience as our documentary. Specifically why we have chosen to release it on Channel 4. We also chose Channel 4 because one of their higher demographics is the age range of our target audience, 16-24. Meaning that our target audience is easy to approach and draw into our documentary. CHANNEL 4/RADIO
- 4. We plan to create meaning in our documentary by following convention. Our documentary is based on reality, real views and opinions from real people. No manipulation of peoples answers, just reliable feedback and personal opinions. This is also best for our documentary as it focuses on all issues within the individuals life and the effect the of the mobile device on them. Therefore our documentary will be classed as a realist documentary as it will feature real people which allows the audience too relate directly to the product. MEANING: CODES AND CONVENTIONS
Editor's Notes
- Necessity