The document discusses the effectiveness of combining a documentary with ancillary texts, including a magazine article and radio trailer. It finds the combination is very effective due to visual, audio, and content links between the pieces. Archival footage, vox pops, background music, quotes, and narration are reused across the documentary and ancillary texts to create familiarity and promote the documentary. These combinations establish a coherent brand and persuade audiences to view the documentary.

1. HOW EFFECTIVE IS THE COMBINATION OF YOUR
MAIN PRODUCT AND ANCILLARY TEXTS?
EVALUATION, QUESTION 2
A2 MEDIA STUDIES
MARCUS STANLEY

2. INTRODUCTION
The main product of my work is an opening 5 minutes of a documentary titled
"The Pros and Cons of Technology in Sport". We delved into the hot topic of the
uses (or lack) of technology integrated into the UK's main sports; including
football, cricket and rugby.
Along side this, we created two pieces of ancillary text to promote our
documentary. One of which was a magazine double page spread in which
includes an article which described what the documentary entails and why
people should watch it. The other ancillary text is a radio trailer we produced that
again aims to persuade people to view our documentary.
I believe that the combination of my documentary , my radio trailer and
magazine double page spread is very effective. I have combined all three media
productions through the use of various features that appear in each of the
ancillary texts and the main product to create a sufficient brand image .

3. EFFECTIVE COMBINATION THROUGH
ARCHIVAL FOOTAGE
Archival (or stock) footage is film or video footage that can be used in other films. This is
beneficial to filmmakers as it saves shooting new material and arguably demonstrates
narration more efficiently .
There are various visual links that combine my documentary and magazine. I have used
screen shots from various scenes in our documentary and placed them on our magazine
piece to almost tease any potential viewers to see what content our film includes.
One example of this is the infamous 'non-goal' at the 2010 FIFA World Cup in South Africa
in which England's Frank Lampard's amazing long-range effort crossed the line and was
not awarded a goal by the match officials, leading to the argument that goal-line
technology should be introduced into football.
An audio version of this clip is featured in the radio trailer too. This features the
commentary of the video clip in the documentary, to which the commentator
enthusiastically asks: "Did it go in?" and "Over the line or not?...." as he waits for a replay of
the shot to show if the goal should have or should not have been awarded .
This combination continues again in the magazine double page spread. The intriguing
question from the football commentator: "Over the line or not?" was also integrated into
our magazine article as the title; as we felt that it was a suitable and sufficient name that
would persuade potential viewers to watch our film. This is because anyone who is aware
of the incident at the 2010 FIFA World Cup would have recognised that this headline (and
therefore article and documentary) is relevant to technology in sport.

4. EFFECTIVE COMBINATION THROUGH
VOXPOP
Vox pop footage is basically footage of popular opinion as
represented by informal comments from members of the
public, especially when broadcast or published.
Audio files of the vox pop footage we filmed and included in
the documentary also feature in the radio trailer we
produced. We linked this convention of real media products
to suggest a familiar feel for the audience and to create
obvious association between the radio trailer and the
documentary.
Again, our effective combination between our media
products continue into the magazine double page spread.
The article we produced includes how we involved the
public's opinion on the subject of technology in sport. We
continued this link through our ancillary texts to promote our
documentary sufficiently as we specifically stated what the
documentary includes in terms of features.

5. EFFECTIVE COMBINATION THROUGH
VOICE OVER
Voice over is a piece of narration in a film or
broadcast, not accompanied by an image of the
speaker.
Our narrator also featured on screen in the intro and
during an expert interview.
The voice over we used featured the narration of a
member of our group. This voiceover continued
throughout the documentary, and we also used the
same narrator in our radio trailer to create sufficient
combinations and links between our media products.
This also creates familiarity for our audience who
would feel more comfortable watching our
documentary knowing that the narrator participated
in both media products.

6. EFFECTIVE COMBINATION THROUGH
BACKGROUND MUSIC
The track we used in the documentary to
play behind all of our content is called
'Huma Huma' by Crimson Fly. We discovered
this track on YouTube and is free of
copyright infringements.
We also used the same track in our radio
trailer to feature behind our various
soundbites from the documentary itself. This
again creates familiarity for the audience.

7. EFFECTIVE COMBINATION
THROUGH TV CHANNEL
We decided to air our documentary on BBC
One. This is clearly stated in the radio trailer:
"...Tonight at 8pm...on BBC One".
We also decided to place the BBC Sport
logo into our magazine to link with our radio
trailer. This combination also includes a
website link to BBC Sport, as well as the
relavent twitter account and hashtag.

8. EFFECTIVE COMBINATION
THROUGH VISUALS
The background image of our magazine
article is of a football pitch with a goal-line.
This again evokes links with our documentary
as it is of a sporting topic as well has directly
combining our footage of Lampard's "non-
goal" in our documentary.
We purposely included this combination to
create brand identity as our media products
match visually, making it obvious for our
audience as we felt it would create
authenticity and familiarity.

9. EFFECTIVE COMBINATION
THROUGH QUOTATION
A quote from our documentary has been used
in our magazine, creating another efficient
combination between my media products.
In one of our expert interviews, Media teacher;
Nick Waring, asks the question that "is it fair that
Premier League clubs get this technology and
the lower divisions won't?" We have used this
quote in our magazine article as well to
engage the reader, making them to want to
watch our documentary after reading about it
in the magazine article.
We also included this soundbite into our radio
trailer for the same reasons and hoping for the
same effect on the listener.

10. CONCLUSION
Throughout this process we intentionally included various links to intertwine through our
various media productions. Documentary conventions such as vox pops and archival
footage has been inserted into our magazine double page spread as image files to
demonstrate to our audience the features and facts that our film offers. Quotes from
experts that were included in our documentary as interviews also feature in our ancillary
texts too to create a familiarity for our audience, allowing for comfortable viewing of our
documentary as our features are recognisable. Other conventions include background
music that features both in our radio trailer and documentary, as well as our voice-over
being consistent in our radio trailer and documentary as the same narrator was used for
both. To conclude, our media productions all have sufficient links between one-another to
create efficient and effective combinations, allowing for a realistic and authentic brand
image .